part ii e commerce course power point
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eCommerce - Practical Internet Strategies to Sell Your Products and Yourself - Part IIPresented by Dan BondSponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,Delaware Technical Community College (Terry Campus) and USDA Rural DevelopmentFebruary 2010TRANSCRIPT
eCommercePractical Internet Strategies to Sell Your
Products and Yourself
Presented by Dan Bond
Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,
Delaware Technical Community College (Terry Campus) and USDA Rural Development
February 2010
Wonderful, you came back for more!
Niche Marketing
Finding Your Niche
• Identify an interest -- ideally one related to yourself, your experiences, your talents, your location, etc.
• Identify a niche with sufficient market demand.
• Discard niches where there is already too much competition.
• Make sure that the niche can become a profitable business.
Profit Margins
• Wholesale price• Location of supplier• Price points• Price competition• Information value added• Weight to value ratio • Shelf life• Market trends• Supply constraints
www.practicalecommerce.com
Website Shopping Cart
Equipment
Products
Payment System
Delivery Services
Photography
Information Management System
Accounting System
Equipment, Software, Communications
Domain Names
www.ladybug-shop.comwww.turtle-treasures.comwww.mispillion.com
What's in a name?
Domain Name Selection
• Short• Memorable• Easy to spell• Discribes your business or product• Contains key words• Has best name extension possible
.com.net.org.edu.gov.mil
Top Level Domain Names
Domain Name Selection Aids
This could be yummy!
Domain Name Registration
Websites
Website Options
Rent it
Build it yourself
Have it built for you
Rent Your Website
Build Your Website Yourself
Website Development Companies
Choosing a Shopping Cart
• Product capacity• Photo capacity• Inventory tracking• Affiliate program links• Discounting & customer loyalty programs• Search-engine friendliness• Shipping Options• Payment Processing Options• Report Generation • Technical Considerations• Support• Cost
Payment Options
Credit Card Processing
Is everyone still awake!!!!!!!!!!!!!
Essential Photo Euipment
Carriers
The Most Important Parts:
• Choosing your niche
• SEM & SEO
• Continually expanding your market with Social Media and other tools
"If you build it, they will come."
Search Engine Marketing
Search Engine Optimization
Comparison of SEM & SEO
Search Engine Marketing
Meet my best friend!
Paid & Organic Search Results
URL
Uniform Resource Locator
It points to a specific "page" on a website.
Examples:
http://www.ladybug-shop.com LadyBug Shop Home Page
http://store.ladybug-shop.com/index.cfm?fuseaction=catalog.prodInfo&productID=1742&categoryID=28
Fuzzy Ladybug Slippers for Children page
Search Engine Optimization
Alexa.com
Website Evaluation
The LadyBug Shop website (www.LadyBug-Shop.com)
was awarded a grade of 97 by Website Grader.
HOMEWORK?
Use www.websitegrader.com to do an evaluation report on your website.
Who turned out the lights????