part 4: futurem: future face of digital business by david cancel
Post on 22-Oct-2014
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Part 4 of FutureM: The Future Face of Digital Business, with guest speaker David Cancel of Performable outlines how to market your organization and define good quality metrics.TRANSCRIPT
Lifecycle Marketing
The Future Face of Digital BusinessCambridge, MA, October 2010
David Cancel
The Future of Online Marketing is Now
Online Marketing Paradigm Shift
Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews
1st Generation
Online Marketing Paradigm Shift
Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews
1st Generation
Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads
2nd Generation
Online Marketing Paradigm Shift
Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews
1st Generation
Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads
2nd Generation
Lifecycle• People & Customers• Your Brand is Everywhere• The Message is the Product• Service not Marketing• Referrals not Affiliates • Conversion not Acquisition• Get more Customers
3rd Generation
Marketing 1.0: Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 1.0 Outbound Marketing
Marketing 2.0: Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 2.0 Inbound Marketing
Marketing 3.0: Lifecycle Marketing
Marketing 3.0 Lifecycle Marketing
by Kathy Sierra
Marketing 3.0 Lifecycle Marketing
Marketing 3.0 Lifecycle Marketing
PassionateCompany
Marketing 3.0 Lifecycle Marketing
PassionateCustomer
Marketing 3.0 Lifecycle Marketing
PassionateService
Marketing 3.0 Lifecycle Marketing
by Joshua Porter
InboundMarketing
LifecycleMarketing
Outbound Marketing
Lifecycle Marketing: Get Started
Components of Lifecycle Marketing
CustomerAnalytics
RelevantMarketing
CustomerService
Customer Analytics
Relevant Marketing
Customer Service
Happy Customer
David Cancel
Twitter: performablehttp://www.performable.com
Thank You!