What Does Personal Branding Mean To You?

What Does Personal Branding Mean?

My definition is a little more comprehensive than other thought leaders, and I attribute this to the fact that I specialise in this area. I don't wear hats in marketing and advertising but I claim an authority in the field of personal branding. A God given assignment if you will.

Personal Branding

Therefore, my definition isn't a glib comment or off the cuff quote; it is a well-considered and executable explanation of personal branding.

Personal Branding Definition

Personal branding is the strategic and systematic process by which individuals determine, define, differentiate themselves from others or their competitors initially within a specific marketplace, industry or platform by their definable style, ability, message or values

Personal Branding Definition

through a method of intentional positioning, building and leveraging of their unique purpose, attributes and expertise to be recognised as the authority or celebrity in their chosen field.

Personal Branding

Personal branding applies traditional branding concepts to the individual.

Wikipedia -Personal Branding

Wikipedia® advises us that, ‘Personal branding is the process whereby people and their careers are marked as brands. The personal branding concept suggests that success comes from self-packaging.

Personal Branding

Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.’

Personal Branding

Tom Peters provides that ‘Branding means nothing more (and nothing less) than creating a distinct personality ... and telling the world about it.’

Personal Branding

While Peter Montoya adds, ‘Personal branding is the process that takes your skills, personality and unique characteristics and packages them into a powerful identity that lifts you above the crowd of anonymous competitors.’

Personal Branding

Dan Schawbel’s book, Web 2.0, provides a more extensive definition of what is personal branding. His collaborators define, personal branding as ‘the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition,

Personal Branding

whether professional or personal, then leverage it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish a reputation and credibility, advance their careers and build self-confidence.’

What does all that mean to you?

Personal branding is really about how we market ourselves to others.

Personal branding is about promoting what is true and unique about you and letting everyone know about it.

Personal Branding

As a brand, you are your own free agent – you have the freedom to create the career or business path that links your talents and interests with the right purpose and position.

Personal Branding

‘Personal branding is about promoting what is true and unique about you and letting your target audience know about it.’

Personal Branding

A compelling personal brand is one which:

• has an easy identifiable personal identity

• it stimulates a positive emotional response

• it embodies specific desired values or qualities

Personal Branding

As an individual, you must acknowledge that you are a brand. And who better to market your personal brand than you? This means that at the end of the day, the success of your personal brand lies in your hands.

• Brand Yourself! And Jump the Q!

Brand Yourself! And Jump the Q!

Your personal brand should reflect your abilities and potential. Rachel Quilty, Personal Brand Strategist and Chief Dream-caster at Jump the Q Inc. Rachel is known as ‘the Authority’ on personal branding and author of must- have instructional manual ‘Brand Yourself’.

Brand Yourself! And Jump the Q!

Go to http://www.BrandYourselfBlueprint.com for a copy of Jump the Q’s FREE strategic brand blueprint and work journal.

Brand Yourself! And Jump the Q!

We help develop your Personal Brand Strategy by:

- Discovering your brand mission and purpose.

- Designing your signature personal brand style and voice.

- Developing your personal brand story.

- Deploy a personal Brand Yourself Action Plan.

Brand Yourself! And Jump the Q!

Jump the Q assists you to strategically and systematically leverage your professional profile and build your personal brand to become the authority in your industry. Brand Yourself! And Jump the Q!

Brand Yourself! And Jump the Q!

• Thanks for reading! :) If you enjoyed it, hit that heart button or leave a comment. Would mean a lot to me and it helps other people see the story.

Brand Yourself! And Jump the Q!

•Get your free personal branding tactics and tips at http://www.brandyourselfblueprint.com