parramatta riverside
DESCRIPTION
Activation & Commercial Opportunities DocumentTRANSCRIPT
PARRAMATTA RIVERSIDE ACTIVATION & COMMERCIAL OPPORTUNITIES
13015.01
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introductionTh is report has been prepared by loopcreative based on the retail assessment of the riverfront ite and
it’s surrounds during the period of February - March 2013.
Th is is a visual return brief and remains the sole copyright of loopcreative
site and surrrounds
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CONTENTSSITE ANALYSIS
DEMOGRAPHICS
CONTAINER CONCEPTS
DESIGN CONCEPTS
ACTIVITIES
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SITE ANALYSIS
PARRAMATTA RIVERSIDE
The Parramatta riverside location is no other in Sydney. The location is pnational concept. A series of modifi eframework for that concept. We see while internally it becomes a weeklyKitchen inspired fl ea market. We seeinto the night for art, installation and of the food + drink shipping containethe Wilde Avenue Bridge. We see an ocock classics over the water and a rbar or son et lumiere installation
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a unique commercial opportunity like perfectly positoned for a unique desti-ed shipping containers will provide the
the carpark opening to the riverfront y market : farmers and a NYC Hell’s
e the market as an active space going performance spaces with the balance ers holding court at the undercroft of
open air cinema screen showing hitch-rooftop activation of the carpark for a
PARRAMATTA RIVERSIDE
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DEMOGRAPHICS
PARRAMATTA RIVERSIDE
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ENTRANCE BEACON OFF CHURCH
CANTILEVERED OPEN CONTAINER CAFE
OPEN AIR CINEMA
VERSATILEURBAN MARKETPLACE CONCEPT
R OPEN AIR CINEMA ROOF-TOP ACTIVA-TION
PARRAMATTA RIVERSIDE
PARRAMATTA RIVERSIDE
SEASONALLY TRADEDCONTAINER (LOW LYING)
MAIN FOCUS OF DEVELOPMENT : A BEACON TOWER VISIBLE FROM THE ROAD AND A SERIES OF CONTAINERS AT THE UNDERCROFT OF THE BRIDGE
SEASONALLY TRADEDCONTAINER (LOW LYING)
ALL WEATHER PALETTE PAVILION (LOW LYING)
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CON
TAIN
ER C
ON
CEPT
S
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CON
TAIN
ER C
ON
CEPT
S
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DES
IGN
CO
NCE
PTS
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THE EXISTING CARPARK IS PERFECT FOR A TRAD-ERS MARKET - A FARMERS MARKET AND A NEW YORK STYLE HELL’S KITCHEN FLEA MARKET WITH A FEW CONTAINERS FOR BUMPING IN AND OUT FOR THE STALL HOLDERS SELLING EVERYTHING FROM HOMEWARES TO FASHION THE FRESHEST ORGAN-IC PRODUCE. AT NIGHT IT IS A PERFECT ART IN-STALLATION + PERFORMANCE SPACE
URB
AN
MA
RKET
PLAC
E
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activation of the undercroft as a people friendly street food concept with a deliberate refer-ence to the local multicultural demographics of the area satay skewers duck pancakes middle eastern sweets a great burger italian style pizza dutch style potatoes with mayo yum cha steamed dumplings
high quality street food concepts
high quality street food concepts
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MAIN FOCUS OF DEVELOPMENT : A BEACON TOWER VISIBLE FROM THE ROAD AND A SERIES OF CONTAINERS AT THEUNDERCROFT OF THE BRIDGE FOR A BAR, A STREETFOOD CONTAINER, STORAGE AND AMENITIES. WE SEE THIS SPACE AS A VERSA-TILE LOCATION AND FOODTRUCKS STOPPING BY TO FEED THE BUILDING CROWD
FOO
D T
RUCK
S +
BAR
PARRAMATTA RIVERSIDE
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VINTAGE THEATRE ON THE RIVERFRONT SHOWING THE CLASSICS, PUNTING ON THE RIVERCINEMA ROOFTOP ACTIVITY AND BAR
PARRAMATTA RIVERSIDE
LEIS
URE
+ R
ETA
IL A
CTI
VITY
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GREENWALLS SUSTAINABLE GARDENS MARKET GARDENS PROVIDING A FOOD SOURCE FOR USE ON SITE A FULLY SUSTAINABLE RECYCLING PROGRAM AND THE USE OF ALTERNATIVE ENERGYSOLUTIONS
THE
GRE
EN F
ACTO
R
PARRAMATTA RIVERSIDE
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WHERE TO FROM HERE ????
THE
NEX
T ST
EPS.
...
PARRAMATTA RIVERSIDE
TIMELINE OF EVENTS
MarchCOMMIT TO FEASIBILITY STUDY HIGH LEVEL BUDGET STUDYINITIAL PLANNING OF AREAS FINANCIAL MODELLING ANALYSIS
MARCH....APRIL........MAY...........................JUNE............JULY.....................AUGUST.......................SEPTEMBER.......................OCTOBER............
SUMMER PROGRAMNOV 1 OPEN
COPYRIGHTThis proposal is confi dential. Apart from fair dealing for the purposes of discussion, research or review as permitted under the Copyright Act 1968, no part may be reproduced copied, transmitted in any form or by any means
(electronic, mechanical or graphic) without the prior written permission of Loop Creative. It remains the property of Loop Creative and is intended only for discussion purposes only.
LOOP CREATIVEStudio 55 61 Marlborough Street Surry Hills Sydney NSW Australia | www.loopcreative.com.au
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PARRAMATTA RIVERSIDE ACTIVATION & COMMERCIAL OPPORTUNITIES
13015.01