© AePONA 1

DRAFT 22 March 2006

1© AePONA

Parlay Powered Network Gateway

Service Network Solutions

© AePONA 2

DRAFT 22 March 2006

2© AePONA

AePONA

Headquartered in Belfast, Northern Ireland• Offices in Ireland, England, Germany, Malaysia, Taiwan, & US• Dedicated team of 125+ people• Strong telecoms engineering and delivery capability

Focus is on future proof value added service enablement • Network gateway for value added services• End to end solutions• Convergence

- SS7, SIP, FMC

AePONA has proven track record in telecoms service enablement solutions• Aepona’s CausewayCauseway™™ products are

commercially deployed today in over 25 mobile and fixed operator networks in Europe, North America, Asia and Japan.- OSA Parlay/Parlay X Gateway- Service Interaction Management

• Enable services for pre-paid subscribers

• Exploiting power of modern IT technology

• Real-time• Web services

© AePONA 3

DRAFT 22 March 2006

3© AePONA

A selection of our Customers & Partners

AePONA has proven track record in telecoms service enablement solutions• Widely deployed in operators world wide

© AePONA 4

DRAFT 22 March 2006

4© AePONA

Is all about Service Solutions

Increase Value Added Service Revenue• From new innovative services• & flexible charging control

Enhance user control• Enterprise control• Individual control

Increase customer satisfaction• & increase call completion rates

Exploit new technology• IP and the IMS• New call control capabilities cheaply• Messaging, Location, presence, etc

Voice Services critical to Telecom Operators’ StrategiesWill continue to account for 75%+ of Revenues

IPIPIPIP

Fixed

Mobile

?

3G

4G

VoIPWiFi

IMS

It’s all about services. To exploit the IMS and current circuit switched networks to full advantage the “killer architecture” for service deployment is needed:OSA/Parlay gatewayModern IT based service control platforms

Summary

© AePONA 5

DRAFT 22 March 2006

5© AePONA

Service Applications (voice & data)

End Users

Network OperatorsFixed, Mobile, IP (IMS), Converged

In-houseService

ProvidersBrokered

Partner VNOEnterprise&SoHo 3rd Party GroupLocal

Increasing importance of 3rd party, enterprise, SoHo & mass market services

Customers

Charging&

Reconciliation

BSSFunctions Network EnablersNetwork Enablers

with Open, Standard APIswith Open, Standard APIs

OSA Parlay / Parlay X Gateway

© AePONA 6

DRAFT 22 March 2006

6© AePONA

AePONA Proposition - Total Service Enablement

Network Assets

SS7 SIP

Real-Time

© AePONA 7

DRAFT 22 March 2006

7© AePONA

3rd Party API Requirements

Causeway is an integrated Parlay and Parlay X gateway

Operator

Developers and variety & number of services

Number of Developers

Increase in number of 3rd party providers increases requirement for:

• Easy APIs- web oriented

• Policy enforcement

• Management

Interfaces

100s

1000s

1000000s

OSA/Parlay

Web Services

e.g. Parlay X

Legacy APIsINAP, SMPP, MM7, LIF, etc

SIP/ISC

Management mentioned because of the importance of aligning with an operator’s whole SDP strategy.

© AePONA 8

DRAFT 22 March 2006

8© AePONA

Total Service Delivery

Network Capabilities

Parlay X Telecom Web ServicesParlay GatewayParlay

Underpinned by

Parlay APIs & Web Services(SIP enabled)

Causeway™ OSA/Parlay Gateway

Real TimeService

Applications(typically in House)

Real TimeService

Applications(typically in House)

Real TimeService

Applications(typically in House)

Web ServicesWeb ServicesWeb Services

Applications(Web Service Clients)

ITSupportEnablers

Service Delivery Framework

System Integration

Charging& Billing

SS7 SIP

Exploit modern IT technology

Business logicBrokeringPolicyetc

Distinguishing real-time services, typically implemented and run operator (or virtual operators). Essentially next generation SCPs, being a combination of Parlay gateway and modern application server (J2EE, J-SLEE, etc)

Web services enable 3rd party services – enterprises, SoHos, etc. However operator’s service delivery framework must include appropriate business controls, etc.

© AePONA 9

DRAFT 22 March 2006

9© AePONA

e.g.Called user redirect

Enhanced Voice Services

VPN (traditional and mass market)Advanced call completion services‘Red Key’ servicesMissed call notificationInbound call managementClick to dial ⎤Click to conference⎦

>presence sensitive

Virtual (mobile) PBXMulti-channel tele-votingLocation based servicesRing back tonesMobile CCBSReverse charge callingCall centre routing solutions

There are a wide range of independent There are a wide range of independent application developersapplication developers

Aepona has many application partners Aepona has many application partners with a wide range of solutions with a wide range of solutions

Value added telecommunications services are key to an operator’s ARPU. As technology such as VoIP and IMS advances and networks converge, it is more and more important that operators implement the appropriate service enablement to enable the creation and deployment of value added services.It must be remembered that, the primary application for the telecommunications networks is voice communication, augmented perhaps by images, such as video and messages. Voice communications have done our race proud in the past and will continue to do so in the future. We confidently predict, therefore, that upwards of 75% of an operator’s revenue will always be voice related.The new IP/SIP based technologies bring new capabilities to voice communications. For example, the general manipulation of call legs is much simpler and cheaper in a media controller than in a traditional circuit switch. AePONA is demonstrating one of many applications that can lever the next generation technology to enhance voice communications. This allows operators to generate revenues now rather than in the nebulous future.The technology used is a combination of traditional call control and multi-party call control using IP/SIP. AePONA’s Causeway network gateway provides the interface into the networks. The application uses the open OSA/Parlay services to implement the service.The example being demonstrated is that of “called party redirect”, whereby a (mobile) phone user can redirect an incoming call to a third party, in a similar manner to what is now possible on fixed line PBXs. On receipt of a call, the user may set up a parallel call to a third party, confer with them and then transfer the original call to the third party. Using the SIP resources, it is straightforward to extend the features to include 3-way calling, advice announcements, etc.

© AePONA 10

DRAFT 22 March 2006

10© AePONA

Capability toallow subscriber to transfer an in-coming call to a 3rd party

from her handset, like on a PBX

Capability toallow subscriber to transfer an in-coming call to a 3rd party

from her handset, like on a PBX

Example - Mobile Called User Redirect

Augment other services, e.g.• vPBX, Business groups• Family and friends• etc

Exploit IP capabilities• SIP & IMS• Simple, cheap multi-leg call control• Blend circuit switching and IMS

Subscriber can put caller on hold, dial another number and, when answered, can transfer the original call or have a

three-way call between all parties

Example of Solution Blending IMS and Circuit Switching Powered by Parlay

Without tromboning through her handset

© AePONA 11

DRAFT 22 March 2006

11© AePONA

Called Party Redirect (User’s Perspective)

1. A calls BCall answered 2. B puts

A on hold 3. B calls CCall answered

B can swap between A & C, using handset

4. B joins A & C using a key press (5)B drops out of call,

or continues in 3-way conference(depending on which key pressed)

1. A calls BCall answered 2. B puts

A on hold 3. B calls CCall answered

B can swap between A & C, using handset

A PartyA Party B PartyB Party C PartyC Party

The demonstration is initiated by anyone from any phone initiating a call to a subscriber of the service. So caller A calls B, who is a subscriber to the service. Subscription means that all incoming and outgoing calls from subscriber are monitored. B, wishing to divert call to C, puts A on hold and dials C. This is a standard GSM capability (if supported by the handset). The application then controls the new call and arranges for it to be handled through the SIP (IMS/MMD) domainOnce C answers, A DTMF tone listener is applied and allows B to press numbers to perform actions:

• Join A and C and drop out of call – i.e. a simple transfer.• Bring A into 3-way call

Additional capabilities (not shown in the demonstration) include:• Add further parties to the call.• Play tones/announcements as the call progresses.• etc.

Note that, due to limitations of most MSC’s INAP/CAP support, the flexible leg manipulation required for this service feature, is achieved by routing the outgoing call from B into a SIP domain (IMS/MMD). To achieve the final transfer, B will need to explicitly hang-up the original call from A.

© AePONA 12

DRAFT 22 March 2006

12© AePONA

How it Works (simplified)

A

B

C

SS7 domain

SIPSIP

INAP/CAP

Parlay1. Call to B from A

Continue to B2. Call from B to C

Transfer to SIP domain(because call to B in progress)

6. Transfer call from A to SIP domain.5. B hangs up call from A

3. Call from B to C'B User Interaction using media server

Connect to C

8. Drop B leg of B-C call (optional) 9. Join A to C

4. Appropriate key-press from B

SIP SIP domaindomain

7. Call to C" from A

1. Call to B from AContinue to B

3. Call from B to C'B User Interaction using media server

Connect to C

2. Call from B to CTransfer to SIP domain

(because call to B in progress)

(end)

4. Appropriate key-press from B

5. B hangs up call from A6. Transfer call from A to SIP domain.

7. Call to C" from A

1. B is a subscriber to the service. Calls to B trigger an IN query of the application, via the Parlay generic call control service. This simply monitors the call by arming appropriate event notifications (termination conditions) so it can drop out if the call ends.

2. Calls from B also trigger an IN query via the Parlay generic call control service. As there is already a call to B in progress, the application transfers the call to the SIP domain (e.g. by adding a routing prefix).

3. This second call is re-triggered in the SIP domain invoking the application via the Parlay multi-party call control service. The application invokes the User Interaction service to monitor for key presses (DTMF tones), and connects the call to C as required and monitors for termination..B can now talk to C and, using handset capabilities, swap between A & C.

4. While connected to C, B presses an appropriate key. The application will then effect a simple transfer of the original call from A to C, either dropping B out of it altogether or retaining B in a 3-way call. In a sophisticated environment, there may also be tones/announcements informing the parties on what is happening.

5. B swaps back to and hangs up the original call from A. Note that most MSC/SSPsdo not support the necessary leg handling for the application to do this automatically (though the one used in the actual demonstration does).

6. Application detects the release and re-connects A to the SIP domain (with appropriate routing numbers).

7. In the SIP domain, the incoming call from A is re-triggered invoking the application via the Parlay multi-party call control service.

8/9. The call from A is connected to C. B is either dropped or retained in a 3-way call.

© AePONA 13

DRAFT 22 March 2006

13© AePONA

Network Web Services – Parlay/Parlay X

Call control and conferencing, e.g.• e.g. Click-to-dial

or conference

Location, e.g.• Fleet management

Presence, e.g.• Community services

Messaging• Content delivery• Paging, notification, etc

Charging• The reason for offering services!

Terminal capability• etc, etc

Exploit Network Enablers

© AePONA 14

DRAFT 22 March 2006

14© AePONA

Example of Service FeaturesPersonal CommunicationPersonal AssistantPersonal Phone PageSingle Virtual Directory

Periodic ServicesMulti-channel televoting

Personal AccessUniversal Access NumberUnified CommunicationsUnified MessagingBusiness Assistant

Group CommunicationsClick to DialClick to ConferenceGroup Call - Inst. ConfGroup Hunt

Mobility/Converged SolutionsVPN/vPBX/Wireless OfficeSingle Number/Dual Ringing Seemless Call Handoff (Voice&Video)Group CommunicationFriends & Family Tracking Community & Family VPNEntertainment & GamingRingBack TonesMulti-media servicesDownLoads/Messaging/ContentMiscellaneousCall completionIn-bound call managementPhone card servicesInternet AccessInternet Call WaitingBandwidth on Demand

Enterprise/Network IntegrationWeb ServicesLogistics/Fleet Tracking/MgtWork Force MgtCRM Integration

Enterprise Services (Large&SME)Number Translation Intelligent Call Centre RoutingConference CallingDesk Top Integration

WholesaleService Provider Access MgtRentaSwitch/Wholesale VoiceMVNO/VNO

RoamingSelective Home RoutingLate Call Forward

What service features do your customers need?Can you make them available to your pre-paid subscribers?

© AePONA 15

DRAFT 22 March 2006

15© AePONA

Typical Relative Value Added Service Revenue

Clear correlation between available services and ARPU

Pre-paid subscriber don’t have the same access to services

• Reducing ARPU from this sector

© AePONA 16

DRAFT 22 March 2006

16© AePONA

Chained Services – Minimal Inter-working

Service, therefore, not available to pre-paid subscriber base!

(2) Connect (number), Charging_Information()

(1) Invoke VAS(dialled number)

(etc)

Call No Interworking!No No InterworkingInterworking!!

Prepaid service cannot take account of charging information provided by VAS application

VASapplication

Pre-Paidapplication

(3) Invoke PrePaid(number)

Switch

At best, the application must take account of pre-paid and, for example, add it’s own prefix to the dialled number to reflect charges (this is one of the proprietary solutions)

© AePONA 17

DRAFT 22 March 2006

17© AePONA

Service Interaction Management

ServiceServiceAppsApps

PrePre--PaidPaid

CC--SIMSIM ValueValueAddedAdded

•••

Removes deployment restrictionsIncreasing service availability and, hence, revenueEnabling exploitation of Parlay

Handles interactions between multiple service applications, acting on the same trigger points

Acts as single service control point (AS) to switches (MSC/SSPs or CSCFs)Acts as proxy switch to applications• Including protocol mediation (INAP/CAP, SIP, etc)

SwitchApplicable to IN (INAP/CAP)

and to SIP

© AePONA 18

DRAFT 22 March 2006

18© AePONA

Switch

Service Inter-working Example

(3) Connect (number)+ Charging Information

Logic to apply prefix to translated number based on

charge information

(2) Invoke(dialled number)

(4)

(6) etc

Call

(1) Invoke(diallednumber)

(7) etc

Service available to all users,including the valuable pre-paid sector!

Manage interactions between servicesincluding charging VAS

application

Pre-Paidapplication

(5) Invoke(Tariff-prefixed

number)

C-SIM

© AePONA 19

DRAFT 22 March 2006

19© AePONA

NG Interaction Management

Enable multiple applications and platforms to share the same IN trigger

• IN interaction Management (INIM)

And/or SIP Invite• IMS Service Capability

Interaction Manager(SCIM)

Protocol adaptation• IN, CAMEL, SIP• IM SSF

Service feature brokering• Filtering criteria

SS7SIP

SIP Application

Servers

Existing INService

platforms(SCPs)

New Serviceplatforms

e.g.OSA/Parlay

INAP/CAP SIPINAP CAP SIP

INIM SCIM

IM-SSF Service Interaction Management

Aepona’s C-SIM

(IN Interaction Management)

© AePONA 20

DRAFT 22 March 2006

20© AePONA

Service Enablement

Service Enablement

ITInfrastructure

Network Domain

Service Domain

SS7SIP

Traditional Circuit

switching

IP Packet switching

(IMS)

Interaction Management

Control & Network ProtectionNetwork API Exposure & Logical

Representation of the NetworkAepona CausewayAepona Causeway™™Network Gateway

Interaction management (or inter-working). Then protocol adaptation or normalisation. Then application access control.

© AePONA 21

DRAFT 22 March 2006

21© AePONA

Causeway

Aepona’s Causeway™ Network GatewayEnabling Service Solutions for Tomorrow’s Networks

Powered by Parlay

© AePONA 22

DRAFT 22 March 2006

22© AePONA

James AitkenPrincipal Product Evangelist

AePONA LtdInterpoint Building20-24 York StreetBelfast BT15 1AQN Ireland, UK

Telephone: +44 28 9026 9100Mobile: +44 7768 947 917Facsimile: +44 28 9026 9111Web: www.aepona.com

James AitkenPrincipal Solutions Evangelist

AePONA LtdInterpoint Building20-24 York StreetBelfast BT15 1AQN Ireland, UK

Telephone: +44 28 9026 9100Mobile: +44 7768 947 917Facsimile: +44 28 9026 9111Web: www.aepona.com