parkway computers

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Parkway Parkway Computers Computers By Harry Scott By Harry Scott

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Page 1: Parkway Computers

Parkway Parkway ComputersComputers

By Harry ScottBy Harry Scott

Page 2: Parkway Computers

The background of The background of ParkwayParkway

We used to work for a computer company making computers.We used to work for a computer company making computers. We started my own business making a selling computers. We started my own business making a selling computers. We called it parkway because it represents a local name in We called it parkway because it represents a local name in

the commuinity.the commuinity. For the past few years the market has only been Family and For the past few years the market has only been Family and

Friends and we am looking to expand the market segment of Friends and we am looking to expand the market segment of our company.our company.

At the moment I am the only employee.At the moment I am the only employee. The company has very little sales and marketing experience.The company has very little sales and marketing experience. Parkway has two main competitors.Parkway has two main competitors. Technophobe and Pc Nerd.Technophobe and Pc Nerd. Pc Nerd is the larger of the twoPc Nerd is the larger of the two

Page 3: Parkway Computers

Expanding EmploymentExpanding Employment Parkway have now decided to employ a further 3 employee’s Parkway have now decided to employ a further 3 employee’s

at Parkway .at Parkway . My aim with these employees is to create a good hard My aim with these employees is to create a good hard

working team that get along together.working team that get along together. Two of the employees will be helping me, building the Two of the employees will be helping me, building the

computers and helping me set up the new website.computers and helping me set up the new website. The other final employee is my uncle, who has had The other final employee is my uncle, who has had

experience in running his own small business .experience in running his own small business . My uncle will be helping me with the Administration and My uncle will be helping me with the Administration and

Finance side of the business.Finance side of the business. Leaving myself to the marketing side. Leaving myself to the marketing side. All employees will start on £6.00 an hour for the first three All employees will start on £6.00 an hour for the first three

months and then we discuss there salary further.months and then we discuss there salary further. I’m tight that’s why I’m tight that’s why

Page 4: Parkway Computers

Where to Work?Where to Work? Perton civic centre Perton civic centre They have a large working They have a large working

area above the hall. They area above the hall. They ask for 80 pounds every two ask for 80 pounds every two weeks .weeks .

They are very generous They are very generous because they are glad the because they are glad the are is being used for are is being used for something other than something other than storage.storage.

We hope that having this We hope that having this working are is going to working are is going to improve our product improve our product building time and quality.building time and quality.

This means more profit.This means more profit.

Page 5: Parkway Computers

Target MarketTarget Market At parkway we aim to have a variety of different types of At parkway we aim to have a variety of different types of

custom. custom. Our main aim is to target elderly people.Our main aim is to target elderly people. Parkway Computers feel that there is no special service to Parkway Computers feel that there is no special service to

helping elderly people with getting computer wise around helping elderly people with getting computer wise around the Wolverhampton area.the Wolverhampton area.

Offer a service not just a product to customers.Offer a service not just a product to customers.

Page 6: Parkway Computers

Elderly Elderly I believe that Parkway can because;I believe that Parkway can because; more and more elderly people are starting to become more and more elderly people are starting to become

interested in technology and computers.interested in technology and computers. Elderly people just don’t know where to start or begin to Elderly people just don’t know where to start or begin to

look for computers.look for computers. Draw the elderly in, go to their homes and speak to the Draw the elderly in, go to their homes and speak to the

them .them . A lot of old people like to talk to there friends about A lot of old people like to talk to there friends about

companies or businesses they have used.companies or businesses they have used. So impress an old person you may have many more coming So impress an old person you may have many more coming

back to you. back to you.

Page 7: Parkway Computers

Is this SustainableIs this Sustainable I believe it is.I believe it is. One reason, the majority of old people I have spoke to for One reason, the majority of old people I have spoke to for

research, have admitted to not having a clue about research, have admitted to not having a clue about computers, but would really like one and know how to use computers, but would really like one and know how to use them.them.

As the majority said they would like to learn how to to As the majority said they would like to learn how to to come to terms with computers, I would offer a once a week come to terms with computers, I would offer a once a week lesson at the Perton Civic Centre to all costumers who lesson at the Perton Civic Centre to all costumers who have bought a product of Parkway.have bought a product of Parkway.

The lesson would cost them 6 pounds a session.The lesson would cost them 6 pounds a session. Parkway feel in offering this service they will be more Parkway feel in offering this service they will be more

inclined to buy a product .inclined to buy a product .

Page 8: Parkway Computers

AdvertisementAdvertisement Set up a website for the company and a facebook.Set up a website for the company and a facebook. On this website show products available and also make On this website show products available and also make

accessibility to order and purchase products online.accessibility to order and purchase products online. Local newspaper advertisements costs about £25 a month. Local newspaper advertisements costs about £25 a month.

(Express and star)(Express and star) Advertising in the local newsletter. Getting front page. Advertising in the local newsletter. Getting front page.

Which is not hard to do, but old people like to read it.Which is not hard to do, but old people like to read it. Parkway are also sponsoring the local Sunday league team Parkway are also sponsoring the local Sunday league team

for £10 a week.for £10 a week.

Page 9: Parkway Computers

Promotion ProductPromotion Product This is a product that we will offer to all new customers This is a product that we will offer to all new customers

over the age of 65.over the age of 65. Starting prices on our computers will be from £300Starting prices on our computers will be from £300 With this package you get your computer, monitor, With this package you get your computer, monitor,

keyboard , mouse.keyboard , mouse. We will also through in a free modem for customers who We will also through in a free modem for customers who

would like to get connected to the internet.would like to get connected to the internet. Free instalment Free instalment Getting to know your computer (lessons weekly)Getting to know your computer (lessons weekly) We offer a 2 year guarantee on all of our products.We offer a 2 year guarantee on all of our products. All our prices are lower then Dell, Curry's and with us you All our prices are lower then Dell, Curry's and with us you

get a service as well.get a service as well.

Page 10: Parkway Computers

Any questions?Any questions?

Page 11: Parkway Computers

References References www.ebay.co.ukwww.ebay.co.uk www.which.co.ukwww.which.co.uk www.google.comwww.google.com www.pcworld.comwww.pcworld.com www.expressandstar.comwww.expressandstar.com www.dell.comwww.dell.com www.currys.co.ukwww.currys.co.uk