ParkNETValue Proposition Testing

ParkNET

NFC Chip

Used for Payments

Used instead of ticket

Occupancy Detection

Bluetooth Low Energy

Infra Red

ZigBee

Others

Software

IPhone App

Cloud based software

VALUE PROPOSITION TESTING

Understanding our customers

Problems

Value Proposition – I

Definition

Results from our survey

Interpret the data

Value Proposition – II

Definition

Results from our survey

Interpret the data

PAID PARKING USAGE

84% of customers used paid parking between 1 and 10

times

On an average, each person uses paid parking 8 times

a month

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Used

NUMBER OF TIMES USED PAID PARKING IN A MONTH

PROBLEMS

The main problem pointed by the parking customers was finding a

free spot, with almost 50%

The second most pointed problem was paying the parking

ticket, with arround 18%

0% 10% 20% 30% 40% 50% 60%

CUSTOMER PROBLEMS

THE CHECK-IN PROCESS

PAYING THE CARD/TICKET IN THE END

LOCATING YOUR CAR IN THE END

FINDING A FREE SPOT

AVAILABILITY OF FREE SPOTS

PROBLEMS: FINDING A FREE

SPOT

82% of the people found it difficult to get a parking sport between 1 and 5 times in a month

On an average, customers have difficulty in 65% of the times they use parking lots

6% of people who use paid parking consider it is always difficult to find a free spot

0%

5%

10%

15%

20%

25%

30%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32

NUMBER OF TIMES CUSTOMERS FIND IT DIFFICULT TO FIND A PARKING SPOT

CUSTOMER ANALYSIS

Nearly 86% of the survey population owns a car. 11% owns both

cars and motorcycles, and 3% owns only motorcycles

86%

11%

3%

Vehicle Ownership

Car

Car, Motorcycle

Motorcycle

BASIS

Looking at the customer demographics and problems, we realized

that:

There are many problems that the customers are facing while parking

There is a huge potential in building systems that help the customer to solve

these problems ( e.g. find parking spots, paying more efficiently in the

end, etc.)

Based on these findings we propose the following

VALUE PROPOSITION

“Transforming the parking experience

of users by simplifying check-in and

reducing check-out times.”

VALUE PROPOSITION - TEST

Hypothesis Test Response Strength of Response

Would you like to pay

for parking via your

smart phone?

Would you use your

cell phone to get into

the parking?

Yes82%

No18%

Yes83%

No17%

Yes82%

No18%

Yes76%

No24%

VALUE PROPOSITION - TEST

Hypothesis Test Response

Have you ever lost your

ticket?

Did you have trouble

because of it?

Yes42%

No58%

Yes58%

No42%

VALUE PROPOSITION - TEST

Hypothesis Test Response

Have you ever

forgotten where you

parked your car?

Did you have trouble

because of it?

Yes71%

No29%

Yes65%

No35%

INTERPRETATION

Looking at the results of our survey we strongly believe in the

following

An overwhelming majority (82%) of customers would like to use mobile

phones enter to pay for parking and 83% of them believe it is better. The

paradox is that even though people may not use mobile phone to pay, they

still believe it is better.

Most of the customers would like to check-in using the mobile phones and

nearly 75% believe this will be an improvement over the current tickets.

Nearly 42% of people have lost their tickets and almost all of them had difficulties in

getting their car.

Nearly 75% of the customers have forgotten where they have parked their car

and nearly 65% of them had difficulty in getting their car.

VALUE PROPOSITION

“Increasing efficiency and control in

parking lots through the use of smart

technology...”

Hypothesis Test Result

Would you be

interested in knowing

the availability of free

spots online?

Would you be

interested in reserving

a spot in a car park?

Yes91%

No9%

Yes74%

No26%

VALUE PROPOSITION

INTERPRETATION

Looking at the results of our survey into the value proposition we

feel the following

Overwhelming support for knowing the online availability of free parking spots

Nearly 75% of the people are willing to reserve parking spots online

CONCLUSION

Our survey was very useful for giving us a better view of what the

consumer of car parks and its owners want

Some aspects of our initial idea were changed with these

iterations and a product that fits better the market has been

thought

Based on the surveys and detailed analysis of our value

propositions, we believe that our product is going to provide the

customers an enhanced parking experience and that it has been

validated by our research.