PARITA KAPADIAPortfolio

Concise Projects

05. BROADWAY BOOSTEnhancing the value of a broadway ticket

06. REVIVEInterface design for an automated external defibrilator

07. UNITED WE SITCommunity seating design

08. FRUGITYA minimally constructed paper holder

09. HALE & HEARTYDesign ideas for exercise equipment

10. MONKEY BUSINESSJigsaw puzzle packaging

01. 02.

03.

04.

05.06.

07.

08.

09.

10.

11.

12.

13.

Contents

Comprehensive Projects

01. BARTEXA design research initiative by Nokia.

02. WISHBOOKA communication device for people with Autism

03. CIRCUMSERVEA product design solution for buffets

04. MOBILE STORAGEA saddle box for Indian motorcycles

Proficiencies

11. SKETCHING AND VISUALIZATION

12. PROTOTYPING

13. GRAPHIC DESIGN

What?

01. BARTEX

Why?

A project aimed at promoting the re-use of manufactured products through barter and exchange.

The planetary resources are being depleted through unwarranted consumption of commercially produced goods. Apart from resource depletion, such a use-and-throw policy also causes wastage of energy and productivity and increases the burden on recycling mechanisms.

Client: Nokia Research Centre, Bengaluru | Design Research

11 months | Mar 08 to Jan 09 | Software: Adobe Illustrator and Photoshop CS3 | I have contributed to each phase of this project: Initial research documentation, research analysis, brainstorming, system mapping, conceptualization, concept visualization, presentation with info graphics.

A design research initiative by Nokia.

Discovering the Product Life Cycle

01. Bartex

Process

Tier 1 & Tier 2 cities were visited, to get broader sample data. Transactions were recorded to understand product life-cycles and usage patters across categories like furniture, electronics, clothing.

Local Thief Market, Mumbai Weekly Street Markets, Pune Market Yard, Lucknow

System Overview: From Point of Purchase To Redundancy

Technique

1. Naming stakeholders in a system by function, breaks stereotypes and allows for new roles to emerge. Eg. Instead of saying Repair Man, we listed Buyer, Seller, Restorer and discovered that in many cases he can even be the Validater and Broker.

Process

Identifying the parameters that quantify the value of a product against time.

Value = Usefullness + Monetary + Emotional

01. Bartex

Product and Communication Flow

01. Bartex

Technique

System mapping tracks the participants in the chain, and helps to evaluate a concept by ‘number of steps’ involved.

Bhangar wala

A person who wanders the streets with a bag, bicycle or cart shouting for “Bhangar” or junk. Daily collections are categorized and sold to corporations for recycling.

Product and Communication Flow

Transaction Scenario 1

Process

Transactions 13 - amongst strangers, aquaintances, friends to understand responses in every condition. Insights 13 x 25Design Ideas 13 x 25 x 5

Insight example

Trust is largely based on appearance of the product or the presence of a known mediator.

RITIKA [seller]

DALMIA [prospective buyer]

ANAND SIR[buyer]

01. Bartex

Deal 1. Cross Campus. Unsuccessful

Deal 2. Same Campus. SuccessfulNokia N70 - 2 years old

Communication over the phone. Dalmia was not convinced about the phone’s condition and decided to pass

Anad Sir spent 1 hour checking the phone. This helped him make a decision.

Product and Communication FlowProduct and Communication Flow

Insight example

Sellers don’t know how to price second hand products.

Insight example

Triggers are needed to identify redundant products owned and realize the potential for those to be transacted.

Process

Each insight was given a High - Medium - Low importance rank. These were categorized and grouped to form super Insights

01. Bartex

Affinity Mapping: Leads to Super Insights and Concept Detailing.

Final Stage:Design Ideas

Design Ideas

The system’s strength lies in simplifying the intangibles associated with transactions of recirculated goods but at the same time is flexible enough for the users’ comfort.

GarageSale

Organise

Messages

Search

Options Exit

4 Search results

23 sept’08 - Back to College saleSIMS, Khadki is holding a Back to college sale, Apt. furnishings, Ref. books, electronics .........

15 Oct’ 08 - Flea Mela !!The Fashion design batch at SID, Vimanagar are throwing a swap flea market.......

30 Oct’ 08 - Donation cam pSISCR is having a rally for homeless kids, please donate........

Options BackView

To Do ListPostView Select CategorySelect Category

Book

Form

Events

Website

Movies & Music

Select Category

Post

File Edit View Tools Help

Symbiosis Institute Of Design

Search : GO Adv.search My account My post

01. Bartex

What?

02. WISHBOOK

Why?

A project aimed at bringing about independency, spontaneity, and smooth communication for those with autism.

Apart from being intellectually delayed, the autistic can also be non-verbal. They face social detachment that leads to frustration and sometimes violence.

A communication device for people with Autism

Client: S.P.J. Sadhana School, Mumbai | Interaction Design

2 weeks | Aug 09 | Software: Adobe Illustrator, Photoshop and Flash CS3, Solid Works, Hypershot V1.5 | This project was a self initiative.

Evaluating the Existing System

Picture Exchange Communication System or PECS

PECS is a form of augmentative and alternative communication. It is typically used as an aid in communication for children with autism and other special needs. The system has been used with a variety of ages including preschoolers, adolescents and adults who have a wide array of communicative, cognitive and physical difficulties.

Observation

Realistic images are more effective that illustrations.

02. Wishbook

01. Feel

02. Find

03. Show

04. Waiting for response

Misconception: Normal people ignore the Autistic assuming that they do not feel the same. However, only language is their problem, not emotions.

Card search is random and time consuming.Students lack the concentration to search.Inventory of cards is not portable

Confusion in imageLimited vocabulary

Incorrect perception by teacherUndesirable responseFrustration

Process

Interviews with Speech Therapists threw light on design possibilities. Listening to a teacher read the cards repeatedly, can improve speech. Thus, an audio feature could be proposed for the design.

Learnt First Hand

Shadowing classwork activities revealed contextual design opportunities. Example: The students use Microsoft office, Google and email with ease. Their proficiency with computers had been ignored so far and that’s why their PECS folders had never been digitized.

Error Spotting

02. Wishbook

Proposed Interface

Features

1.Commonly used phrases with clear visuals appear on the home screen.2.Teachers can activate/deactivate features based on the child’s level.3.Incorporates audio feedback to facilitate the recollection of picture names.

02. Wishbook

to go

Idea

Options on the home screen branch out in an organized structure to eliminate incorrect sentence formation.Example: I want > to buy > a football is clear to the parents. Just ‘football’ could mean he wants to play but not buy.

Features

1.The interface offers suggestions: an option for Mc Donalds because it is frequently used or a gass of milk in the morning time.2.Family photos can be fed in using the inbuilt camera.

Information Dissemination

I want

to danceto wear

to buyto meet

pencilsa football

shoes

02. Wishbook

1.

2.

I want to eat Pizza

I want to meet Rhea

All this,in a smart looking gadget that the child can be proud of.

Better grip from silicon cover protects the device from bad handling.

Features

Emphasis on emotion encourages parents and teachers to be more sensitive to the child’s needs.

02. Wishbook

02. Wishbook

Visual Ergonommics

Scotopic Sensitivity Syndrome

Many autistic also suffer from Scotopic Sensitivity Syndrome, also known as Visual Stress Syndrome. For this purpose, each picture should be large and clear to overcome problems in visibility.

What?

03. CIRCUMSERVE

Why?

To understand the various functions of a ‘full service hotel’ and to provide design intervention to aid the system by enhancing it’s efficiency and the experience of primary and secondary users.

Hotels form an extremely sophisticated and organized network amongst the various departments. Their management is interesting to study at a systems level.

Product Design

8 weeks | Jan 09 to Mar 09 | Software: Adobe Illustrator, Photoshop CS3, Solid Edge v18, Bunkspeed Hypershot 1.5 | The research phase was conducted in a group. I was prominently in-volved in the on-field research as well as research analysis. Product conceptualization and prototype building was completed entirely by me.

A product design solution for buffets

System Operations

FRO

NT

OFFIC

E

FOOD & BEVERAGE HOUSE KEEPIN

G

SECURITY M

AINTENANCE ADMINISTRATION

Purchase

& Stores

Sales & Marketing

Accounts

Util

ity

Production

Others

Linen

Room

LaundryRoom

Uniform

Room

HK Room

Store room

HR/

Le

arni

ng

D

ept.

Front DeskConcierge

Travel Desk

Internal

Kitchen

Stewarding

Guests &

PerimeterEngg.

DeptEn

ergy

Dept

Kitchen

Walk ins

Store Rooms

Butchery

Rest

aura

nts

Room

Ser

vice

Baqu

ets

&

Cate

ring

HOTELS

DIVISIONAL UNIT

FUNCTIONAL UNIT

Valet/Parking

Administration &

House Keeping

F & B Production F & B Utility

Security

Maintenance

03. CircumServe

Sub System Study:Tasks, Personnel and Equipments

Process

With a basic understanding of the departments in 3 star hotels, we scaled up our research to 5 star business hotels, where the working structures and hierarchies were more detailed.

House Keeping Food & Beverage Production

Front DeskFood & Beverage UtilitySub-Systemchosen

03. CircumServe

INFORMATION FLOW >

< < < PRODUCT FLOW

Store

Laundry

Kitchen Stewarding

< DIRTY LINEN < PREPARED FOODCLEAN LINEN >

BILLS >

BILLS >

INVENTORY LISTS >

INV

ENTO

RY L

ISTS

>

< STOCK OF CROCKERY + LINEN

< FO

OD

SU

PPLI

ES

WASTED FOOD >

WASTED

FOOD

>

DIRTY PLATES >

< CLEAN PLATES

HO

USE

KEE

PIN

G >

Food and Beverage Utility System Interdependence

Navigation map: Ground floor of Hotel, Sun & Sand, Pune

03. CircumServe

Process

An indepth study of all the related departments was carried out. The physical proximity of these departments was analyzed.

Observation

A total staff of merely 66 was distributed amongst 11 outlets across 3 shifts. Hotels bare additional costs to hire daily wage semi skilled workers when needed.

Thus, the next step was to scrutinize the various activities, to identify the inefficiencies in the system.

Food and Beverage Utility Outlet capacity and Personnel distribution

Coffee Shop

Tea and Confectionary

Room Service

Bar

Restaurant

Banquet

Pool Deck Cafe

4

2

8 am

4 am

12 a

m

12 p

m

4 pm

8 pm

12 a

m

300

68

50

68

12

72

Outlet Covers Shift 1 Shift 2 Shift 3

Specifics of Hotel Sun and Sand, Pune

03. CircumServe

En

t

r

a

n

ce

R

eservation

d

es

k

Waitin

g

are

aCashier

S

ervice

s

tat

i

o

n

Se

rvi

ce

stat

i

onSe

rvi

ce

stat

i

on

K

itchen entr

y

Action:

Sensory inputs: Presentation of foodDecision Points: What to eat? Quantity?Information needs: Signs indicating the various

counters, guide the guests, Names of the various items.Wants: An overview of the items that are available.of the various items

Interaction:platesAttention needs: distance, rell of drinksObjects:dishes, electric pots

Line moves slowly,

round bottom spoon to serve, Condensed water from lid drips into the foodIf items need to be replaced, the guests have to wait.

Insight Examples

1. Repeated back - forth movement between service stations and the kitchen is time consuming.2. Some food is displayed 45 minutes before restaurant opening, lowering hygiene and quality.

Locks restaurant main door. Hands over reciept book to Night Auditor.Cutlery is taken by hand to the kitchen (cleaning unit).

Punches Time InCollects uniform, gets dressed.

Begins to upturn all the plates and glasses.

Unocks wine cellar and displays wine on the racks.

Soiled lined exchanged with fresh linen at laundry. Service Elevator used.

The cutlery is counted and distributed among 3 service stations.

Empties tables - removes cruet set, flower vase, special’s stand and places it on the service station. One table at a time.

Unlocks the service station. Napkins are folded and arranged.

Two jugs with cold, one with regular water are set on each service stations.

Brings restaurant log book from the manager. Data is copied on a white board.Data:Previous day sales, current day VIP guest list and their preferences, non available items if any.

The manager come in to supervise and unlocks main door of restaurant.

Lays fresh table linen. Brings washed cutlery from kitchen racks to service station by hand. Sets table with cutlery laid upside down. Arranges the cruet set and vase on tables again - few at a time.

Bread Baskets are prepared.

Locks wine bottles and menu cards in the service station. Turns off lights. Deposits uniforms in laundry.Punches Time Out.

Chutney bowls are prepared and arranged on alternate tables.

Assists the inhouse florist to replace flowers at each table.

12:00am

04:00pm 04:15pm 04:20pm

06:25pm 06:30pm 07:00pm

04:40pm 05:25pm 05:40pm

05:50pm 06:05pm

12:20am 12:27am 12:45am 01:39am

Stewards’ Activity map: Wrap up and Preparation procedure for a restaurant.

ManagerCaptain

5 Stewards

Duties of the 5 Stewards

1 oversees the right half of the restaurant.1 oversees the left half of the restaurant.1 picks up food from the service station1 drops food off at the service station1 runner - carries food in and out of the kitchen

03. CircumServe

Guests’ Cognitive Task Analysis:The Experience in Totality

Process

To understand the guests’ perceptual, attentional and informational needs a list of their sensory inputs, decision points and actions were recorded.

Guest Quote - Attentional need

“I am paying for the service, along with the food. I want to be pampered, I don’t want even the slightest problems.”

Guest Quote - Informational need

“I wish someone would come and tell me that the dal has been refilled. I hate waiting by the counter.”

Action: Steward - Ushers guest to tableInteraction: Shows guest table optionsAttention needs: Pulls out chair for guestObjects: Tables, Sofas, chairs, PDR, high Chair for babies

Sensory inputs: Touch: Tapestry/Comfort of seatingSight: Table layouts/locationsDecision Points: Chooses table, chooses type of seating

Action: Sit at tableSensory inputs:Sight: Table setting, Glimpse at other guests sitting aroundTouch: Unfolding of the napkin

Objects: Crockery, cutlery, table napkins, table linen – cloth, runner, mats, ower

vase, cruet set.

There is not enough space between two tables.

Another guest may have to adjustTable legs come in the wayAn extra person is accommodated, at the corner of the table – incon-venient.Misinterpretation of space, could cause one guest to accidently kick another under the table.Don’t know where to put their hand bags/mobiles.

The table is wobbly.AC and sound levels may not be apt.

Action: Waits for food, Enjoys drinksInteraction: with friends/family/business counterpartSensory inputs: Taste: drinkTouch: Form of water goblet, drink glassesHear: Chatter from other tables, Clinging of Cutlery Information needs: Feedback of how long the food is going to takeWants: Entertainment

.

Attention needs: Water / Drinks need to be served promptlyPersonal Attention, Steward should be at an appropriate distance.

Objects: Glass, stirrer, straw, waiter napkin,

jug of water, coaster

The food takes too long to come.Tables are joined to accommodate more guests, the orientation is not conducive to socializing with everyone.Flicking of cutlery.

En

t

r

a

n

ce

R

eservation

d

es

k

Waitin

g

are

a

Cashier

S

ervice

s

tat

i

o

n

Se

rvi

ce

stat

i

onSe

rvi

ce

stat

i

on

K

itchen entr

y

Action:

Sensory inputs: Presentation of foodDecision Points: What to eat? Quantity?Information needs: Signs indicating the various

counters, guide the guests, Names of the various items.Wants: An overview of the items that are available.of the various items

Interaction:platesAttention needs: distance, rell of drinksObjects:dishes, electric pots

Line moves slowly,

round bottom spoon to serve, Condensed water from lid drips into the foodIf items need to be replaced, the guests have to wait.

Staff

Guests

Possible Problems

Guest approaches the buffet table to get food

Steward ushers the Guest to her table

Guest sits at her table

Guest waits for food

03. CircumServe

Problems and Limitations

1. Fire can be dangerous.1. Chemi fuel needs half hourly replacement.2. Existing chaffing dish has insufficient volume.2. Difficult to scoop from a shallow dish.

3. Uncovered food loses moisture, becomes stale (3 hours).4. Steamy water bath is exposed when food pan is taken for refill.

The Existing Products

Range from 6 Litres to 9 Litres.They use a water bath to heat the food through a chemi fuel flame or electric immersion rod.

Problem Areas

1.HEATING

4. REFILL

3. DISPLAY & STORAGE

2. SERVING & SPILLAGE

03. CircumServe

Dispensers

Re-Appear

Prevent sliding of spoon

Programmed Incline

Stacking

Heated Chamber

Liquid seeks its own level Family Serve

Stirrer

2 Way Jug

Ideation

SELECTED CONCEPT: Keeping part of the dish’s contents covered

03. CircumServe

Process

Various dimensions of height, upper diameter and side angle were calculated to obtain an optimum volume for the chaffing dish.

User Testing Conclusion

1.The side angle of 105deg. was comfortable for scooping action with the spoon. 2. Total volume of chaffing dish should be 15L divided iinto two compartments of 7.5L each.

Form Exploration

How to incorporate the ‘Lazy Susan’ mechanism for rotation.

Concept Detailing

Lunch/Dinner Buffet at Restaurant

7.5L

45L

Banquet

50

300

x

x

=

=

150ml

150ml

Chaffing Dish

Chaffing Dish

105 deg.

Single serveCovers

03. CircumServe

01. Guest serves herself 02. When the half container gets empty, food is replenished quickly. Half the food remains covered until needed.

The stewars refills food from the kitchen without disturbing the flow of guests. Compact Stacking

Chafing dish is rotated, to bring the rear container forward.

Lid is flipped

03. Provision for large capacity banquets 04. Storage

Proposed Design

03. CircumServe

Stainless Steel Food Grade 304.

Aluminum

Getting rid of the bulky water bath.

As induction heating is 90% more energy efficient than electrically heated water baths, it is a practical option for hotels with heavy usage.

Material Choices

SS gets heated due to induction. It passes on the heat to the Al, which forms the next layer. Al is a good conductor of heat, and distributes heat all the way up the walls to the brims.

Exploded View

As the base of the dish has to touch the heating surface, a base pivot cannot be used for rotation. Instead, ball bearings are used to allow smooth rotation even with food weight.

Design Detailing

Induction cooktops are expensive but they have wide adaptability in hotels. They can be used for Live Counters.

Exploded View

Tri Layered Material

Introducing induction heating in chaffing dishes

03. CircumServe

Wall

Thickness

Prototype

Scale: 1:1 Volume: 15L Base: Medium Density FibreVessel, Handle, Lid: Vacuum formed in high density Polystyrene

Prototype

03. CircumServe

What?

04. MOBILE STORAGE

Why?

This project deals with the needs of the vast population of our country that ride to work/college on motorcycles daily and carry laptops, papers and other belongings that need security against theft and protection from our harsh rains.

Day to day traveling in India is an exasperating task because of the bad roads and unmanaged traffic. Carrying luggage while riding make the journey even more troublesome.

Project Sponsor: Ergoform Consulting Pvt. Ltd, Bengaluru | Product Design

14 weeks | Jan ‘10 to May ‘10 | Software: Adobe Illustrator, Indesign, Photoshop CS3, Solid Works 2008, Bunkspeed Hypershot 1.5 | Individual Project

A saddle box for Indian motorcycles

Character Profile 1: Average Age 26 - 40Usage Patterns and Preferences of the Indian Biker

6%

18%

1

6%

7%

Observation

Cheap, locally produced 10L boxes are popular. They can either accomodate the tiffin or a folder and rarely a suitcase. Sometimes suitcases are also balanced on the fuel tank.

Process

Through 40 User Interviews, information about user group demographics, bike popularity and preferences, usage patterns and vehicle accessories was collected.

04. Mobile Storage

Insight

Backpacks satisfactorily accomodate all the daily essentials needed for work. Additional shopping can be stuffed in too. Since it is multi purpose and low on investment it makes a popular substitute to a saddle box.

32%

28%

66%

25%

49

%

50%

39%

16%

63

2

5

3

4

7%2%

5%

0%

8%

9%

Character Profile 2: Average age 18 - 25Usage Patterns and Preferences of the Indian Biker

04. Mobile Storage

Photo Documentation:Everyday Problems

32

4 5 6 7

1

1. Carrying a backpack reduces space for the pillion, and causes back pain for the rider on long trips.2. Environment of use: College parking lot.3. Customizable pocket tank bags are a cheap and less drastic solution for casual needs.4. Make shift storage to achieve complete collapsibility. 5. Many bikes have a saree guard installed on one side and a single saddle box installed on the other.6. The biker has no alternative but to carry his work bag to restaurants, movie theatres.7. Locally produced luggage boxes available at J.C. Road, Bangalore

Insight from User Survey

A lot of bikers shun saddle boxes as they feel it spoils the appearance of the bike.

04. Mobile Storage

Competitor Product Analysis

Manufacturing Observation

The cover for the indicator (left) and the material around the boss holes kept for strength, eat up into the volume of the box.

Manufacturing Observation

The door was manufactured by a collapsible mold as revealed by the multiple flash marks, making it expensive and less competitive.

Studds Saddle BoxRs. 1200

04. Mobile Storage

Studds Saddle BoxRs. 1200

Understanding Volume

Informative Performance

Facilitating an understanding of position implications of the saddle box with respect to pillion comfort.

Dimension: 483 x 372 x 180 mm

Process

A backpack stuffed with a laptop and jacket was measured. A cardboard box made with these dimensions helped to visualize volume.

04. Mobile Storage

IdeationStationary Storage

The saddle box is clamped on top of the rear seat in the absence of a pillion or when the bike is stationary. Parking is easy because there is no increase in width.

Outer parts are made of tough plastic such as ABS to bare impact. Along the middle is a strenuous fabric which allows expansion only when needed.

Expandable

Prevents rain water from seeping in

Optimized Width

Crash Guard

In-motion Storage

A spring door optimizes width of the saddle box as per the contents, avoiding the bulk when the saddle box is empty. The spring action securely holds all contents and prevents from damages caused by jerks.

A protective cover for one’s existing laptop bag. In absence of the bag, iit can still be used as a crash guard.

Fold Out Pillion foot rest

04. Mobile Storage

Easy access to first-aid and tool kit

Phase 1

Warm Up Sketches. Exploring forms within the afore fixed dimensions and proportion.

Phase 2

Trying to break the bulk of the form with dynamic lines cutting through.

Phase 3

Attempting to experiment with varyng surface depths as a tactic to reduce the bulk.

Form Iterations

04. Mobile Storage

Phase 4

A few forms from Phase 3 were modified. Various Color applications were experimented with.

Phase 5

Only once the box was sketched in context, could I judge how it looks in a particular angle of mount and identify aspects in the form that interfered with the pillion’s legs.

Phase 6

Exploration for a possible third unit at the rear.

Form Iterations

04. Mobile Storage

Hero Honda Splendorr 2005 model Bajaj Platina 2006 model Bajaj Pulsar 2007 model

Observation

Newer bikes are front heavy with muscular-looking fuel tanks and have a greater seat rake angle than older bikes. With the help of angular detailing in the form, the proposed saddle box should be able to give the older bikes a more stylish appearance.

Process

The selected sketches were modified to blend in with the contours of popular Indian bikes.

Form Iterations

04. Mobile Storage

A

A

B

B

C

CSECTION A-A SCALE 1 : 2

SECTION B-B SCALE 1 : 2

SECTION C-C SCALE 1 : 2

CROSS SECTION OF SADDLE BOX

FRONT VIEW

CROSS SECTION VIEW

Proposed Saddle Box

Scale: 1:2

Scale: 1:2 Scale: 1:4

Material

Mock Up: PolystyreneActual Material: Acrylonitrite Butadiene Styreme

04. Mobile Storage

37

135

132244

A

BB

4

10

R4

DETAIL A SCALE 1 : 1

4 8

10

SECTION B-BSCALE 1 : 2

FRONT MOLDED PART FRONT VIEW

TOP VIEW

Gasket

Detailing

1. The parting line is pushed to the far end to reduce visibility. The fasteners are only exposed at the back.

Detailling

2. The closure is a step lined with a gasket that dampens the jerks during travel. It also blocks water from seeping into the box.

Detailing

Three part design, all of which are injection molded.a. Lidb. Frontc. Back plate.

a. Locators.

2

Boss holes extend along the side walls providing reinforcement

04. Mobile Storage

1

Reference: Cross Section

Installation

1. 2.

Saddle Box Inside

Installation

The saddle box is mounted to the bike with the help of brackets. The bracket can be fastened onto the bike at: Location1 - [pillion grip under the seat] Location5 - [rear mud guard under the seat].

Detailing

The box is mounted to the chassis by bolting it from the inside, making it tamper proof.Material for chassis: Mild Steel

04. Mobile Storage

Bolt

Nut

Bracket

Bike

Nut

Bracket

Bike

What?

05. BROADWAY BOOST

Why?

A Design and Management assignment aimed at generating ideas for value addition of the Broadway ticket through various strategies and thus promoting the sale of full price tickets rather than the concessional ones that are extremely popular with tourists.

New York City’s Broadway industry is suffering from unsatisfactory revenue as discounted tickets are more popular. This is adversely affecting its quality and the morale of actors and other contributors.

Project Undertaken at Parsons The New School For Design, NYC | Design and Management

2 weeks | Jun ‘08 | Software: Adobe Illustrator and Photoshop CS3, | Group Project [Group members illustrated above]: I have contributed to each phase of this project i.e. Research, idea generation and presentation.

Enhancing the value of a broadway ticket

Asking Questions

Technique

Framing questions was an important tool because it laid out a rich resource of words, which helped in generating ideas.

“We’d rather go dead with a limited number of tickets than have people say, “Oh it’s at the booth now.” - Rocco Landesman, president Jujamcyn Theathre

are tickets cheaper if they are bought in

bulk/group?

are ticket prices related to how many number of

performances that particular show has had?

do actors have a contract?

who buys discounted

tickets?

who buys full price tickets?

what % goes to the actors/studio/

production house/promotion/tax/?

what determines the price?

does the frequency of the show

inuence the price of the ticket?

How much are people willing to pay

for a show?

how does time inuence prices? ( booking in

advance/last minute)

what is the advantage to buy full price tickets?

who buys memberships?

who is given a discount?company/student/senior

citizens/members

how much do they earn from merchandize of a

show?

why don’t they sell DVDs?

are the majority of the tickets

full price or discounted?

when does a show stop its performance?

is there a parallel market

for tickets?

why do the shows travel? which shows

travel and why?

are travelling shows more

expensive? why?

how are they funded?

why are prices the same when the shows

countries?

PRICE OF A

BROADWAY TICKET What happened when the TKTS booth showed up at Time square?

What’s the role that the TKTS booth plays?

What have we bought when

we paid more than $100 to get into the

Broadway theatre?

05. Broadway Boost

Map of a few theatres around time squareand possible areas for ticketing kiosks

MetroCard

Inset this way/This side facing you

More than just a ticket

1. Broadway Passport: Broadway patrons can have a life-time compilation of special edititon tickets. 2. Souvenir Keychain Ticket gives one’s broadway experience an afterlife.

Idea Generation

A sense of community

The barcode on the ticket gives access to broadway music, and a chance to interact with other broadway enthusiasts through the web.

05. Broadway BoostWickedGershwin Theatre222 West 51st Street, New York, NY 10019

So m uch happened i n Oz b efore Dorothy dropped in! With music and lyrics by Stephen Schwartz and b ook b y Winnie Holzman, "Wicked" is b ased o n the 1995 n ovel b y Gregory Maguire and is the untold story of the Witches of Oz. One, born with emerald-green skin, is s mart, ery and m isunderstood. T he other is beautiful, ambitious and very popular. "Wicked" tells t he s tory o f a remarkable odyssey in w hich t hese two unlikely friends grow to become the Wicked Witch of the West and Glinda the Good Witch.

If you would like to donate money toBroadway, click a picture of your barcode and view more details at

ww w.broadway.com

3294 184 387301

If you would like to donate money toBroadway, click a picture of your barcode and view more details at

www.broadway.com

Spring Awakening

Singer/songwriter Duncan Sheik and playwright Steven Sater team up with acclaimed director Michael Mayer (Sideman, Thoroughly Modern Millie), innovative choreographer Bill T. Jones and a dynamic young cast to create this exhilarating and provocative new alt rock musical about first loves, hidden passions and lasting regrets. Spring Awakening arrives on Broadway after a sold-out run at off-Broadway's Atlantic Theatre Company.

3294 184 3873013294 184 387301

1. Broadway Passport

Keychain Packaging

Barcode

2. Souvenir Keychain

Broadway JukeBox

Broadway Juke Boxes

HIGH

60 months

that evening $0 0

$30 220,080,000

LOW

Extended interaction with a

Broadway ticket

Tim

e [m

onth

s]

Fund raising opportunity Optimizing Broadway network

Exch

ange

, Tra

nsac

tion

per y

ear

current full price ticket

current discounted ticket

new full price ticket

new discounted ticket

Addi

tiona

l USD

per

tick

et [$

]

Value Addition

When the ticket becomes an attractive keepsake, and buys one music and information - more than just a two hour admittance into the theatre - the full price of the ticket seems worth it.

05. Broadway Boost

Strategy Canvas

Optimizing the Broadway Network

Assumptions made

through the web

e

What?

06. REVIVE

Why?

An exercise to learn first hand, the various facets of communication that go into an interface and understand the users’ decision making logic through usability testing.

An automated external defibrilator is used in emergencies but still requires the user to be calm and careful. This made it a challenging interface to design.

Interface Design

2 weeks | Mar ‘08 | Software: Adobe Illustrator, and Photoshop CS3 | Group Project: I have contributed to each phase of this project: research, idea generation and usability testing and audio visual prototype building.

Interface design for an automated external defibrilator

Evaluation of various display layouts

To ensure error tolerance and conformity with the users’ expectations, knowledge and past experience, various layouts were evaluated based on placement, size and shape of buttons, rhythm of eye movement and overall clutter.

Behavior Sampling

25 Subjects followed a set of timed instructions to find which medium [Graphic, Graphic + Audio, Textual] is comprehended the fastest? And what are the nature of mistakes?

Usability Testing

06. Revive

Start

Shockadvised

Shock notadvised

PatientRevived

Power On

Hindi/English

Call for help - automatically processed

Instruction on posture of patient

Instruction on the dry chest of patient

Apply Pads

Do not touch the patient

Analyzing the heart rhythm

Charging

Stand Clear

Press shockbutton

Shock ‘s’ delivered

s = s+1

y

n

Administer ChestCompression

Start 2 min timer

A

A

Safe to touchpatient

ifs<=3

y

n

Administer ChestCompression

Start 2 min timer

A

B

B

B

ift = 0

t = t+1

Wait for help

Stop

C

C

Proposed Design

The device contacts the closest doctor on pressing the ambulance button, thus saving dialing time. It does not include digital clutter of LEDs. Instead, it gives precise graphic and audio feedback.

Decision Flow Chart“Apply Pads”

Buttons are distinct and fall in order of use.Background is neutral.Screen in uncluttered - Step by step information dissemination.

“Stand Clear”

06. Revive

What?

07. UNITED WE SIT

Why?

A project aimed at designing informal but comfortable seating facility outdoors, which encourages interaction between people, thus bringing out a sense of community.

There is low regard for public areas and hence no incentive to keep it clean.

Shortlisted for a National Level competition at IIT Guwahati, India | Furniture Design

1 weeks | Feb ‘09 | Software: Adobe Illustrator and Photoshop CS3, Rhino 4, Maxwell | Group Project: I have contributed to each phase of this project i.e. Research, idea generation and presentation.

Community seating design

Idea Generation

1

2

3

Idea Generation

1. Conversation Starters: Interactive play of natural shadow.2. Stratification suits all: Sitting at a different level can give privacy if needed. 3. Finding your own corner: Seating orientation can define groups.

07. United We Sit

Proposed Design

Features and Functions

1. Informal outdoor seating inspired from casual seating on steps and face-to-face seating in trains.2. The mass of naturally growing creepers forms an interesting canopy which will grow over time with the people of the area, further instilling a sense of unity and responsibility.

Material Choice

Greens and Bamboo are soothing in a concrete jungle, economical and sustainable.

07. United We Sit

Anthropometric Dimensions

Mid thigh height, knee height Buttock to popliteal length - 5th Percentile

DESIGN FOR REACH - 50th Percentile

DESIGN FOR CLEARANCE - 95th PercentileButtock to knee length

Ergonomics of Space

Sociofugal Arrangement: Non-eye contact, back-to-back sitting discourages interaction.Sociopetal Arrangement: Eye contact, face-to-face sitting helps initiate conversation and interaction. Bibliography: Indian Anthrompometric Dimensions for Ergonomic Design Practice - D. Chakrabarti

158

563

613 394

Gluteal furrow Acronium, upper, lower lumbar Popliteal height

760

541

298100

419

Dimensions

All above mentioned dimensions are in millimeters.All values considered are combined values for both male and female.

What?

08. FRUGITY

Why?

1 hour design challenge: Design and create a paper holder out of cardboard, without the use of any binding agent such as glue, stapler etc.

Just like that!

Project Sponsor: Ergoform Consulting Pvt. Ltd, Bengaluru | Product Design

Mar ‘10 | Individual Participation

A minimally constructed paper holder

Idea Generation

With the help of value engineering metholodologies, I broke down the core function of paper holder to ORGANIZE PAPER or SEGREGATE PAPER.

Final Product Features

1. The holder is collapsible and thus portable maintaining the organization of the sheets. 2. It uses less than 1/8th of a cardboard sheet used to construct a conventional holder.

1 Hour Challenge

08. Frugity

Inspiration

What?

09. HALE AND HEARTY

Why?

A creative ideation assignment focused on taking a user centric approach to understand where and why users feel satisfied or disappointed while exercising and addressing the findings in design ideas.

Users have assorted levels of motivation and priority for exercise in their lives. It was interesting to compare these varied insights and note how they result in different design features.

Design ideas for domestic exercise equipment

Product Design Ideation

2 week | Jul ‘08 | Individual Assignment

Creative Articulation

Swinger

Swing action is beneficial for overweight users as there are no jerks on the knee/ankle. After folding the easily collapsible telescopic handle, Swinger can be slid under the bed.

Sync Stepper

A double user synchronized device that keeps up levels of motivation. Standing at various points along the length of the stepper could be used to adjust to a partner of different strength.

RollerStroll

For the more aged population that have restricted acceptance of technlogy. The belt is replaced by Mild Steel rollers that are rubber coated for better grip.

Folding treadmills require lifting heavy belts. Even when folded they look bulky in a domestic environment.

As exercise is an hour long activity, company is often desired. As the belt needs to be pushed backward in manual treadmills, postures become harmful.

09. Hale and Hearty

What?

10. MONKEY BUSINESS

Why?

A project to design the packaging of a kid’s jigsaw puzzle.

Why Jigsaw Puzzles specifically? Because they always come in boring box packages.

Packaging Design

1 week | Jul 08 | Software: Adobe Illustrator CS3 | Individual Assignment

Jigsaw puzzle packaging

Internal TrayInternal Tray

Prototype Body: Box BoardLever: High Intensity Polystyrene

Idea

The internal tray is tilted as the lever is raised. The tray pushes the front flap open and the puzzle pieces come falling out thus enhancing the play experience.

RUBBERDUCKIECo.

PUZZLED

70

Illustrations

1. Character Development2, Logo for a hypothetical company 3. Puzzle picture.

2

3

Proposed Design

10. Monkey Business

Sketching and Visualizationalcohol markers, colour pencils, dry pastels andAdobe Photoshop CS4

11. Sketching and Visualization

Prototypingmaterials: wood, medium density fibre, high intensity polystyrene, plaster of Paris, wire, thermocol and acrylic.

Expandable paper cutter:that provides alighnment

Adjustable Length

Base is vacuum formed in high intensity polystyrene. Teak wood used for the holder.

Art Knife blade was fixed to the holder with M-Seal.

Minimum Dimensions

Max

imum

Dim

ensi

ons

A4 SIZE

A3 SIZE

12. Prototyping

Product Simulation

Simulating the Kiwi shoe polish form in paper, cardboard (layers of contours), thermacol, plaster of Paris

Light Design

Body: Sheet metal meshShade: Fabrics of different transparencyFixing: Various stiching patterns with wool.

12. Prototyping

Graphic Design

1. Poster, Documentary on Cotton, Common Thread

2. Packaging, Independent Film: Kalpana

3. Packaging, DHL Corporate Film

13. Graphic Design

Thank you