Parents Forum Slides 1

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Post on 22-Nov-2014

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<ul><li> 1. Iris Hsiao Violet Chen George Lazar </li> <li> 2. Communication Objective <ul><li>Primary </li></ul><ul><li><ul><li>To increase awareness for Parents Forum in the space of non-profit organizations dealing with family issues </li></ul></li></ul><ul><li><ul><li>To appeal to a broad group of parents on how they can benefit through Parents Forum. </li></ul></li></ul><ul><li><ul><li>Sustained membership drive </li></ul></li></ul><ul><li>Secondary </li></ul><ul><li><ul><li>To increase traffic to the website </li></ul></li></ul><ul><li><ul><li>To create a self-sustaining revenue model </li></ul></li></ul><ul><li><ul><li>apart from membership fee and fund raising </li></ul></li></ul><ul><li><ul><li>activities </li></ul></li></ul></li> <li> 3. Situation Analysis <ul><li>Low awareness </li></ul><ul><li>Challenges in enrolling </li></ul><ul><li>new members </li></ul><ul><li>Non-profit organization </li></ul><ul><li>Complicated messages </li></ul><ul><li>and information </li></ul><ul><li>A reputed non-profit organization </li></ul><ul><li>Incorporated in 1992 </li></ul><ul><li>Won numerous awards and felicitations </li></ul><ul><li>Positive feedback from those who have attended the program </li></ul>Weaknesses Strengths </li> <li> 4. Situation Analysis <ul><li>Time pressures </li></ul><ul><li>Feeling that its not for </li></ul><ul><li>me </li></ul><ul><li>A large base of parents </li></ul><ul><li>Growing emphasis on being a good parent </li></ul>Threats Opportunities </li> <li> 5. Strategies <ul><li>Low awareness </li></ul><ul><li>Feeling of Its not for me </li></ul><ul><li>Difficulty in deliver complicated messages </li></ul><ul><li>Challenges in enrolling new members </li></ul><ul><li>Non-profit organization </li></ul><ul><li>Strong, memorable identity and image </li></ul><ul><li> You can always be better </li></ul><ul><li>Simplified messages </li></ul><ul><li>Establish credibility </li></ul><ul><li>Low cost communication tools </li></ul></li> <li> 6. Tactics <ul><li>Strong, memorable identity and image </li></ul><ul><li> You can always be better </li></ul><ul><li>Simplified messages </li></ul><ul><li>Establish credibility </li></ul><ul><li>Low cost communication tools </li></ul><ul><li>New logo, new look </li></ul><ul><li>New tag line </li></ul><ul><li>Translate features to benefits </li></ul><ul><li>Internet and main stream media vehicles </li></ul><ul><li>Word-of-mouth </li></ul></li> <li> 7. Rational For New Image <ul><li>To create a positive and cheerful image to appeal to a broad spectrum of parents </li></ul><ul><li>Give the organization a contemporary edge </li></ul><ul><li>Visual Mnemonic of Forum </li></ul><ul><li>A baseline to appeal to parents who are inquisitive and yet unsure </li></ul></li> <li> 8. The Sunflower Concept </li> <li> 9. New Logo &amp; Slogan </li> <li> 10. Translate Features to Benefits <ul><li>Slogan </li></ul><ul><li><ul><li>Making good parents better </li></ul></li></ul><ul><li>Tagline </li></ul><ul><li><ul><li>I am an A+ parent </li></ul></li></ul><ul><li><ul><li>15 years of bridging the generation gap </li></ul></li></ul></li> <li> 11. Stationary <ul><li>Business Card </li></ul></li> <li> 12. Stationary <ul><li>Letterhead </li></ul></li> <li> 13. Stationary <ul><li>PPT Template </li></ul><ul><li>PPT Cover </li></ul><ul><li>PPT Template </li></ul></li> <li> 14. Brochure </li> <li> 15. Brochure </li> <li> 16. Postcards </li> <li> 17. Word-of-mouth <ul><li>Stickers/ Magnets </li></ul></li> <li> 18. Word-of-mouth <ul><li>Bookmarks </li></ul></li> <li> 19. Word-of-mouth <ul><li>Bookmarks </li></ul></li> <li> 20. Word-of-mouth <ul><li>T-shirts </li></ul></li> <li> 21. Website <ul><li>Redesign </li></ul><ul><li>New Services </li></ul><ul><li><ul><li>Blog/ Album </li></ul></li></ul><ul><li><ul><li>ParenTest </li></ul></li></ul></li> <li> 22. </li> <li> 23. </li> <li> 24. </li> <li> 25. </li> <li> 26. Main Stream Media Vehicles <ul><li>Posters </li></ul></li> <li> 27. Main Stream Media Vehicles <ul><li>Posters </li></ul></li> <li> 28. Main Stream Media Vehicles <ul><li>Posters </li></ul></li> <li> 29. Main Stream Media Vehicles <ul><li>Print Ads </li></ul></li> <li> 30. Main Stream Media Vehicles <ul><li>Print Ads </li></ul></li> <li> 31. Main Stream Media Vehicles <ul><li>Print Ads </li></ul></li> <li> 32. Main Stream Media Vehicles <ul><li>Commercial </li></ul></li> <li> 33. <ul><li>Questions? </li></ul><ul><li>Comments? </li></ul></li> </ul>