parenting is experience design: the ultimate omnichannel case study
TRANSCRIPT
#codemash @practicallyUX
Gail Swanson
CodeMash 2015
Parenting is Experience Design�The Ultimate Omnichannel Case Study
© Gail Swanson
#codemash @practicallyUX
Parenting is omnichannel design.�
• Enterprise level objective • Diverse channel set • Everything is always changing • Finite resources • Constraints
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Objectives and Key Results�[OKRs]�
• Driver for success at Intel, Zynga, LinkedIn and Google
• A marriage of qualitative and quantitative aspects of goal setting
• Works well with Agile and Lean
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“Do not confuse working within constraints with making sacrifices.”�
~Kristian Bjornard
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“No one besides venture capitalists […] requires five-year plans to forecast complete
unknowns. These plans are generally fiction,
and dreaming them up is almost always a
waste of time.”
Blank, Steve. "Why the Lean Start-‐Up Changes Everything." HBR. May 1, 2013.
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Know your audience.�
"The State of Mobile." Lecture, MOBIU2014week from comScore, Inc., , September 17, 2014.
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Do your reality check.�
• Time • Resources • Skillset • Environment • Personality (Culture) • Politics • Ethics • Integrity Covert, Abby. How to Make Sense of Any Mess. Edited by Nicole Fenton. 2014. 52.
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Personalize it.�
h"p://notes.fundersandfounders.com/post/55187809751/types-‐of-‐learners
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Match complexity to goals.�
Share of Mobile App Time Spent �
Lella, Adam. "The U.S. Mobile App Report.”, from comScore, Inc.,2014.
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Think, make(do), check.�
Halley, Lane. "Somewhere over the waterfall.” Lean Startup Circle, Chicago, 2012.
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Parenting can teach us about design.�
• You can be informed, but you can’t learn how from a book
• You can’t do it alone • You can’t control everything • Make human decisions
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Gail Swanson
Associate Director – UX
Manifest Digital
Thank you!�