paradigm shift of donor communications
TRANSCRIPT
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A Paradigm Shift: Next Practices
Lynne M. Wester
@donorguru
CASE III Inspire
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Involvement vs. Commitment
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We innovate not for the sake of being different but because it
challenges us to move forward and shed the old guards of the past while challenging conventional
wisdom.
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Too Much Looks Like Everything Else
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Creativity + Implementation = Innovation
“The Bad Clip Art Slide”
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Why Not?
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TAKE A RISK
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FAILURE
• For every failure we had we had spreadsheets that looked awesome.
• “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.”
– Bear Bryant
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Who Are You?
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Decision Time
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WE NEED:
• More imaginative and courageous communications
• All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
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WE MUST NOT:
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INSTEAD:
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• Powerful
• Emotional
• Phenomenal
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THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com