paperless billing strategy for b2c
DESCRIPTION
How many conferences have you attended where a speaker declared that all billing will be electronic in the next few years? If only it was that simple!Billtrust has helped hundreds of businesses accelerate adoption of electronic billing channels for presentment and payment. We have accumulated eBilling tips and in celebration of Earth Day, we'd like to share our best practices.Join Mitch Rose, Billtrust's V.P. of Marketing and Billing Strategy to learn tips on how to drive e-Adoption within your organization. Key topics covered include:-Defining e-Adoption and setting goals-How to be postal smart to reduce paper and postage costs-Effective practices for changing your customers behaviorTRANSCRIPT
Improving Your Billing. Improving Your Business.
Paperless Billing Strategies
Mitch RoseVP Marketing and Billing StrategyBilltrust
Improving Your Billing. Improving Your Business.
Follow Along
Want to Tweet, LinkedIn, or Facebook update along?
#TransformYourBilling
@_Billtrust
Improving Your Billing. Improving Your Business.3
Irony?
Improving Your Billing. Improving Your Business.4
The “Green” Stamp We Need To See
Go Green,Go Electronic
USA
GO
GRE
EN
Improving Your Billing. Improving Your Business.5
High Impact Trends
USPS Struggles
Growing Role of Online
Changing Customer Expectations
Improving Your Billing. Improving Your Business.
Businesses must transform their
billing processes now to address the
changes that lie ahead…
Go Paperless!
Improving Your Billing. Improving Your Business.
Triple-Play Impact… Everybody Wins
75% …average savings by converting to eBill from paper delivery
17% …increase in overall level of satisfaction with biller**
** Billtrust proprietary billing research 2007 through 2010
1.8M …trees saved if 20% more people switch to eBill
$
Biller
Bill Recipient
Environment
Improving Your Billing. Improving Your Business.
What is meant by paperless billing?Can there be some “paper” in paperless?
What are the key elements of electronic channels?What are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
e-Adoption Defined
Paper & postage disappear
Improving Your Billing. Improving Your Business.
What is meant by paperless billing?Can there be some “paper” in paperless?
What are the key elements of electronic channelsWhat are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
Batching
Bill Design
Bill AccuracyAddress
Management
Bill Messaging - TransPromo
Can There Be “Paper” In “Paperless”?
Reducing paper’s impact
Improving Your Billing. Improving Your Business.
Batching……Combining different bills destined for the same billing address into 1 envelope to reduce postage & envelope costs
Without BatchingCost Estimate
2x $.50
$ 1.00
InvoicesPer EnvelopeTotal Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
With Batching
1x $.50$ 0.50
1x $.05$ 0.05
$ 0.55
InvoicePer EnvelopeFirst Bill Charge
Additional PagePer Page FeeExtra Pages Charge
Total Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
Cost Estimate
Improving Your Billing. Improving Your Business.
Bill Design
Improving Your Billing. Improving Your Business.
Focus on Mail Integrity
Permit #3Billtrust
Improving Your Billing. Improving Your Business.
Address Cleansing
Improving Your Billing. Improving Your Business.
Bill Marketing
…of customers prefer statements that
include personalized, relevant offers
Bills are the most widely read customer documents that any enterprise produces
95% 63%
…of transactional documents are opened
and read
Improving Your Billing. Improving Your Business.
Bill Marketing with Billtrust
Dynamic Bill Messages Pre-Printed Inserts Insert 360
Improving Your Billing. Improving Your Business.
Online Site As Marketing Tool
Improving Your Billing. Improving Your Business.
What is meant by paperless billing?Can there be some “paper” in paperless?
What are the key electronic channelsWhat are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
How Consumers Pay Bills
Improving Your Billing. Improving Your Business.
Key Electronic Channels: Biller Direct
Win for bill recipient:• Exact replica of paper bills• Summary of data • Customizable fields• Deliverability best
practices• Tracking reports• Account linking• Payment history• Security•Messaging
Improving Your Billing. Improving Your Business.
Key Electronic Channels: Consolidator
Win for bill recipient:• Ability to go to one place
to view bills (and in some cases pay bills).• Only one user ID and
password to remember• Eliminates paper
Improving Your Billing. Improving Your Business.
Key Electronic Channels: Mobile
Improving Your Billing. Improving Your Business.
Ways to Receive e-Payments
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
One Time PaymentsOnline BillingAutoPayeLockboxCustomerCare
Improving Your Billing. Improving Your Business.
What is meant by paperless billing?Can there be some “paper” in paperless?
What are the key elements of electronic channelsWhat are effective approaches to migrating bill
recipients to electronic channels?
Improving Your Billing. Improving Your Business.
Objections to eBilling
NACHA’s Council for Electronic Billing and Payment, 2/11: Billing Benchmark Study
Improving Your Billing. Improving Your Business.
Save TimeReduce Paper Clutter Go Green
Convenience - OnlinePromotional Offer
e-Adoption Messaging
Improving Your Billing. Improving Your Business.
Message On The Bill Bill Insert Special Letter
Ways To Communicate
Improving Your Billing. Improving Your Business.
Website Message
On Hold Message
Special Events
Customer Service Reps
Ways To Communicate
Improving Your Billing. Improving Your Business.
Use your email list
Ways To Communicate
Use your product
Improving Your Billing. Improving Your Business.
eBilling Adoption
Improving Your Billing. Improving Your Business.
Online Billing Customers Pay in 10 Days
Improving Your Billing. Improving Your Business.
eBilling Tracking
Improving Your Billing. Improving Your Business.
Improving Your Billing. Improving Your Business.
Who is Billtrust?
►Billtrust is a leading Billing Service Provider►Technology Based►End to End Billing Solution►800+ Customers►99% Annual Customer Retention►PCI Level 1 Certified, SSAE 16 Audited
Improving Your Billing. Improving Your Business.
Follow Along
Want to Tweet, LinkedIn, or Facebook update along?
#TransformYourBilling
@_Billtrust
