Modern Advertiesments

Name : Jankiba Rana Roll no: 09 Sem : 04 paper: 15 Mass Communication and Media Studies

Submitted to :-

Smt.S.B. GardiDepartment of EnglishM.K.Bhav.University

WHAT IS MODERN ADVERTISING?

It’s advertising that is relevant to the present and future.It is also applicable to today’s user native to the experience,and mobile-ready.

Print AdvertisingBroadcast Advertising Outdoor AdvertisingPublic Service AdvertisingProduct Placement AdvertisingCell Phone & Mobile AdvertisingOnline Advertising

•Mass market, national and international, this is only possible through a specialized communication system.

•Thus, modern advertising evolved, to meet precisely this requirement of the capitalist economic system.

the desires of human beingstheir needsAdvertising also helps to create new consumers.Component of a democratic societyChoice and the right to exercise that choice

Advertisements tell consumers what to buy. The main features of modern ads are as under:increasing the sales of business.paid form of publicitynon-personal mass audienceBenefits or Importance of modern Ads & Benefits to ConsumersBuy No more waste of time just on one click.o where and when the products are availableo compare merits and demeritso Modern advertisements are highly informative

Various media for Advertising

Print media Newspapers ads

Magazines ads Pamphlets

Advertising Appeal

Emotional Appeal Social Appeal Personal Appeal Humour Appeal Sex Appeal Music Appeal

Scarcity AppealRational AppealMasculine Feminine

Appeal:Brand Appeal Snob AppealAdventure Appeal:

Products Advertisement

Modern TV advertisements and how the products are projected:

As we have referred to the appeals of Ads now lets look at the few Ads:

Stereotype representation of female and her body eg. axe deo

Women as Intelligent and men portrayal eg. tea ad Emotional appeal nationalism unity equality eg.Red label Tea International advertise Brand Appeal aemezon ad

THANK YOU....