pantone 158c, pantone 117c image: black, · pdf filecmyk: 100% black image: black, pantone...

We a re a c o m p a ny f ro m A f r i c a .

O u r m i s s io n i s t o b e c o me A f r i c a ’ s mo s t

p ro m i ne n t , d i v e r s i f i e d fo o d g ro u p .

IMAGE: BLACK, PANTONE 129C,PANTONE 158C, PANTONE 117C

contents

i n t ro d u c t i o n

i d e n t i t y c o n t ro l sc o r p o r at e s ig n at u r e f u l l c o l o u rc o r p o r at e s ig n at u r e t w o c o l o u rc o r p o r at e s ig n at u r e s i n g l e c o l o u rc o r p o r at e s ig n at u r e b l ac k a n d w h i t el o g o a n d l o g ot y p es e c o n da r y t y p e fac e sc o r p o r at e c o l o u r sl o g o c o n s t r u c t i o ni n c o r r e c t us e o f c o r p o r at e i d e n t i t y

s t a t i o n e r y c o n t ro l sl e t t e r h e a dc o n t i n uat i o n s h e e tc o m p l i m e n t s l i pb us i n e s s c a r d se n v e l o p e sp r e s e n tat i o n f o l d e rfac s i m i l em e mo r a n d u mi n v o i c es tat e m e n t

e n d o rs e m e n t sp r o d u c ts tat i o ne r y

p ro m o t i o n a l e l e m e n t sb a n ne r sf l a g s

re p ro d u c t i o n s t a n d a rd sc o r p o r at e l o g oc o r p o r at e c o l o u r s watc h e s pa n to n e 1 2 9 Cc o r p o r at e c o l o u r s watc h e s pa n to n e 1 5 8 Cc o r p o r at e c o l o u r s watc h e s pa n to n e 1 1 7 Ccorporate colour swatches pantone cool gray 9 C

IMAGE: BLACK,PANTONE 158C, PANTONE 117C

i n t ro d u c t i o n

Pioneer ' s co rpo ra te ident i t y i s bo th s t r i k i ng and un ique and

h a s b e e n s p e c i f i c a l l y de s ig ne d t o b e v e r s a t i l e fo r u s e i n a

mu l t i t ude o f a p p l i c a t i o ns .

This manual is to be used as a guidel ine whenever our corporate

i d e n t i t y i s u s e d . I t c l e a r l y d e t a i l s t h e c o r r e c t u s e o f o u r

corporate ident i ty, corporate co lours and corporate typefaces.

D e t a i l e d p o s i t i o n i n g g u i d e l i n e s a r e p r o v i d e d f o r a l l k e y

co rpo ra te ident i t y app l ica t ions and mus t be s t r ic t l y adhered

t o a t a l l t i me s .

For reproduct ion purposes, p lease use the ar twork and co lour

references supplied under the section "Reproduction Standards".

D o no t g i v e t he C . I . Ma nua l i n i t s e n t i re t y t o a ny s u p p l ie r.

On l y p r ima ry co rpo ra te ident i t y app l ica t ions a re de ta i l ed i n

t h i s m a n u a l . F o r a p p l i c a t i o n o f o u r i d e n t i t y t o i t e m s n o t

s t ipu la ted in th is manua l , p lease consu l t our pub l ic re la t ions

de p a r t me n t f o r a d v i c e.

t h e c o r p o ra t e s i g n a t u re f u l l c o l o u r

The flag logo and Pioneer corporate logotype combine to form our corporate signature - the cornerstoneof the Pioneer corporate identity. To increase its impact and visibility always use our corporate signaturecorrectly and consistently. The materials for reproduction purposes can be found in the back of thismanual. These materials must be used as shown and may not be reconfigured, resized, recoloured,redrawn or modified in any way. Where possible always use the corporate signature in full colouras indicated.

i d e n t i t y c o n t ro l s

IMAGE: BLACK,PANTONE 129C,

PANTONE 158C, PANTONE 117C

c o r p o ra t e s i g n a t u re 2 c o l o u r a p p l i c a t i o n

PANTONE 129 C AND 100% BLACK

Where you are limited to the use of only two colours the above version must be used. Rememberit is vital to be consistent - never display the logo and logotype in configurations not shown inthis manual. Note: Both the logo and logotype are registered trademarks of the company.

c o r p o ra t e s i g n a t u re s i n g l e c o l o u r a p p l i c a t i o n

Where the corporate signature needs to be reproduced in one colour only, any of the above versionsmay be used. The correct graphic application of the Pioneer corporate signature is essential to thevisual impact of our corporate identity. Even a slight deviation from the standard form can seriouslydamage the visual image of our organisation.

PANTONE 129 C

100% BLACK

PANTONE 158 C

c o r p o ra t e s i g n a t u re b l a c k a n d w h i t e a p p l i c a t i o n

On occasion it may, however, be necessary for the corporate signature to be reproduced in a colourwhich is not in the authorised Pioneer colour range. Under these exceptional circumstances, to beapproved by the visual standards controller, the corporate signature should preferably be reproducedin black or reversed out of a dark background in white.

NEGATIVE APPLICATION

POSITIVE APPLICATION

l ogo and l ogo t ype

Both the corporate logo and corporate logotype may be used independently as design elements insupport of the corporate signature, but not as a substitute for the corporate signature. The corporatelogo however may be used independently in place of the corporate signature in restricted applicationssuch as cufflinks.

CORPORATE LOGOTYPE

CORPORATE LOGO



s e c o n d a r y t y p e fa c e s

Pioneer Foods uses two distinctive typefaces : Minion and Officina Sans. These werechosen because they are modern in appearance and highly legible in any size. Do not attempt tosubstitute any other typeface which may appear to be similar to Minion or Officina Sans.

ABCDEFGHIJKLMNOPQRSTUVWXYZa b c de fg h i j k l m no p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

OFFICINA SANSBook, bold, italics.

MINIONRegular, semibold, bold, black, display regular, italics.

c o r p o ra t e c o l o u rs

Pioneer Foods’ corporate colours are warm and earthy. They have been chosen especially for ourcompany. Therefore, it is important that these colours, as illustrated above, are never replaced by asimilar colour or code.

PANTONE 129 CCMYK: 20% MAGENTA, 80% YELLOW

PANTONE 158 CCMYK: 60% MAGENTA, 95% YELLOW

PANTONE 117 C or 15% BLACK OVER PANTONE 129 CCMYK: 20% MAGENTA, 80% YELLOW, 15% BLACK

PANTONE PROCESS BLACKCMYK: 100% BLACK



l o g o c o n s t r u c t i o n

The logo construction grid is used for cross-checking the accuracy of the corporate signature. Do notattempt to reproduce the corporate signature from this grid.



i n c o r re c t u s e o f c o r p o ra t e i d e n t i t y

Consistency is important in maintaining a strong visual image of the corporate identity. All theexamples of the corporate signature illustrated here are totally unacceptable. By closely adheringto the guidelines laid down in this manual, anomalies such as these illustrated above can easilybe avoided.

DO NOT CHANGETHE CORPORATE TYPEFACE

DO NOT CHANGE THE SECONDARY TYPEFACE

DO NOT ADJUST THE PROPORTIONS OFTHE CORPORATE SIGNATURE

DO NOT INVERT THE COLOURS OF THE LOGO

DO NOT MANIPULATE OR DISTORT THECORPORATE LOGO

PIONEERF O O D S

DO NOT CHANGE THE RELATION BETWEEN THECORPORATE LOGO AND CORPORATE TYPEFACE

FOODS



PIONEER FOODS (PTY) LTD

REG. NO. 1957/000634/07

CORPORATE OFFICE

32 Market Street, Paarl 7646

PO Box 20, Huguenot 7645

Republic of South Africa

Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Te l . +27 21 807 5100

Fax +27 21 807 5280

Website: http://www.pnr.co.za

DIRECTORS

W A HANEKOM (MANAGING), A H BISHOP, T A CARSTENS, L R CRONJÉ, T R DUFF, F LOMBARD, R KOEN, T J MARAIS, ME F STEYN, M T SWANEPOEL

l e t t e r h e a d

When printing official stationery, refer to the measurement specifications for the positioning of variouselements. Every item of stationery must carry the Pioneer Foods corporate signature in its specifiedposition. Do not add any further graphic elements other than those indicated. The information or copydetail in the stationery examples is not necessarily correct. The person responsible for authorisingthe printing of any such elements must ensure the insertion of the correct details.

s tat i one ry con t ro l s10mm

8 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GRAY 9 C

7 PT OFFICINASANS BOOK5 PT LEADINGPANTONE COOL GREY 9 C

34mm

10mm

10mm

10mm

10mm

210mm

210mm

7% BLACK

10% PANTONE 158 C

10% PANTONE 129 C

10% PANTONE 117 C

40% OF ACTUAL SIZE

CREAM STOCK

IMAGE: BLACK,COOL GRAY, PANTONE 129C,PANTONE 158C, PANTONE 117C

c o n t i n u a t i o n s h e e t

Please note that the continuation sheet appears with the corporate logo only, in the same positionand size as on the letterhead. All other information falls away. Note the shift in the backgrounddesign element.

7% BLACK

10% PANTONE 158 C

10mm

18mm22mm

210mm

210mm

13mm

40% OF ACTUAL SIZE

CREAM STOCK

c o m p l i m e n t s l i p & bu s i n e s s c a rd s

50% OF ACTUAL SIZE

ENGLISH ON ONE SIDE AND AFRIKAANS ON THE OTHER (60% IN SIZE)

The effect of a carefully designed portfolio of corporate stationery and its meticulous implementationand maintenance, will dramatically promote Pioneer amongst its clients. All details have been carefullyplanned and if used correctly, will ensure nationwide uniformity which is all important.

8mm

10mm

8mm

8mm

H O O K K A N T O O R

Markstreet 32, Paarl 7646

Posbus 20, Huguenot 7645

Republiek van Suid Afrika

Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a k s ( 0 2 1 ) 8 0 7 5 2 8 0

Te l . + 2 7 2 1 8 0 7 5 1 0 0

Faks +27 21 807 5280

Webblad: http://www.pnr.co.za

J o h n S m i t hD i r e k t e u r

10 PT MINION BOLD6 PT OFFICINA SANS BOOK

C O R P O R AT E O F F I C E




Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Te l . +27 21 807 5100

Fax +27 21 807 5280


55mm

85mm

12mm

7 PT OFFICINA SANS BOOK4 PT LEADING

PANTONE COOL GRAY 9 C

J o h n S m i t hD i r e c t o r

8mm

7% BLACK10% PANTONE 129 C


REG. NO. 1957/000634/07

CORPORATE OFFICE




Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Tel . +27 21 807 5100

Fax +27 21 807 5280


10mm34mm

10mm

10mm

10mm

210mm

99mm

10mm

7% BLACK10% PANTONE 158 C10% PANTONE 129 C10% PANTONE 117 C

CREAM STOCK

CREAM STOCK


e n ve l o p e s

To reduce costs all corporate envelopes are to be printed in one colour only - Pantone 158 C. Allelements are to display the corporate signature on the front with the postal address on the flap.

229mm

7 PT OFFICINASANS BOOK6 PT LEADING

HE

AD

O

FF

IC

E

PO

Box 20, H

uguenot 7646

Republic of S

outh Africa

HEAD OFFICE



10mm

10mm 34mm

324mm

20% PANTONE 158 C

220mm

110mm

10mm

10mm 34mm

CREAM STOCK

PANTONE 158 C

p re s e n t a t i o n fo l d e r

440 x 307mm FOLDED TO 220 x 307mm

H E A D O F F I C E



Repub l ic of South Af r ica

T e l ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

T e l + 2 7 2 1 8 0 7 5 1 0 0

F a x + 2 7 2 1 8 0 7 5 2 8 0


J o h n S m i t h

The corporate presentation folder is generic and may be used for all divisions. No address details areprinted on the folder. The folder is, however, die-cut to allow for the insertion of a business card.


f a c s i m i l e

All facsimile transmissions are sent on a specially designed letterhead which features the single colourcorporate signature in the top right hand corner. Please note that all typography has been enlargedto allow for maximum legibility.

40% OF ACTUAL SIZE

OFFICINA SANSBOOK 9 PT6 PT LEADING

F A X

DATE:

TO:

FROM:

FAX NO:

PAGES:

SUBJECT:

CORPORATE OFFICE




Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Tel . +27 21 807 5100

Fax +27 21 807 5280


10mm38mm

10mm

10mm

210mm

297mm

OFFICINA SANSBOLD 14PT

OFFICINA SANSBOOK 9 PT

6 PT LEADING PIONEER FOODS (PTY) LTD

REG. NO. 1957/000634/07

m e m o ra n d u m

MEMORANDUM

DATE:

TO:

FROM:

REFERENCE:

SUBJECT:

297mm

210mm

10mm38mm

10mm

OFFICINA SANSBOLD 14PT

OFFICINA SANSBOOK 9 PT

6 PT LEADING

i n vo i c e

Please note that all elements on the invoice and statement sheets appear in single colour (black).

40% OF ACTUAL SIZE

7% BLACK

210mm


REG. NO. 1957/000634/07

H E A D O F F I C E




Te l ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Te l +27 21 807 5100

Fax +27 21 807 5280


D E S C R I P T I O N T A X A M O U N T

S U B - T O T A L

V A T

T O T A L :

D A T E :

O R D E R N O :

D O C U M E N T N O :

P A G E N O :

A T T E N T I O N :

I N V O I C E

10mm

10mm

8 PT OFFICINASANS BOOK0 LEADING

8 PT OFFICINASANS BOOK7�LEADING

297mm

CREAM STOCK

s t a t e m e n t


REG. NO. 1957/000634/07

H E A D O F F I C E




Te l ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Te l +27 21 807 5100

Fax +27 21 807 5280


D A T E :

A C C O U N T N O :

P A G E :

S T A T E M E N T

10mm

10mm

8 PT OFFICINASANS BOOK2 LEADING

8 PT OFFICINASANS BOOK7�LEADING

D A T E D E B I T C R E D I T

[120 DAYS+]

R E F E R N C E N O . D E S C R I P T I O N B A L A N C E

[90 DAYS+] [60 DAYS+] [30 DAYS+] [CURRENT] [TOTAL DUE]

40% OF ACTUAL SIZE

210mm

297mm

7% BLACK

CREAM STOCK

PIONEER FOOD GROUP (LTD)

REG. NO. 1996/017676/06

CORPORATE OFFICE




Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Te l . +27 21 807 5100

Fax +27 21 807 5280


DIRECTORS

H E BLANCKENBERG (CHAIRMAN), J A LOUW (VICE-CHAIRMAN), W A HANEKOM (MANAGING), L R CRONJE*, R KOEN*, A H BISHOP*, J N HAMMAN, DR F A SONN, W A AGENBACH, D W BESTER,

J BRIEL, D DE KOCK, A DU PLESSIS, N W LOUW, DR A H OLIVIER, P J STOFBERG (COMPANY SECRETARY)*EXECUTIVE

l e t t e r h e a d


10mm



34mm

10mm

10mm

10mm

10mm

210mm

210mm

7% BLACK

10% PANTONE 158 C

10% PANTONE 129 C

10% PANTONE 117 C

40% OF ACTUAL SIZE

CREAM STOCK


PIONEER VOEDSEL (EDMS) BPK

REG. NO. 1957/000634/07

KORPORATIEWE KANTOOR

Markstraat 32, Paarl 7646


Republiek van Suid-Afrika

Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Te l . +27 21 807 5100

Fax +27 21 807 5280


DIREKTEURE

W A HANEKOM (BESTUREND), A H BISHOP, T A CARSTENS, L R CRONJÉ, T R DUFF, F LOMBARD, R KOEN, T J MARAIS, ME F STEYN, M T SWANEPOEL

l e t t e r h e a d


10mm



34mm

10mm

10mm

10mm

10mm

210mm

210mm

7% BLACK

10% PANTONE 158 C

10% PANTONE 129 C

10% PANTONE 117 C

40% OF ACTUAL SIZE

CREAM STOCK


PIONEER VOEDSELGROEP (BPK)

REG. NO. 1996/017676/06

KORPORATIEWE KANTOOR

Markstraat 32, Paarl 7646


Republiek van Suid-Afrika

Te l . ( 0 2 1 ) 8 0 7 5 1 0 0

F a x ( 0 2 1 ) 8 0 7 5 2 8 0

Te l . +27 21 807 5100

Fax +27 21 807 5280


l e t t e r h e a d


10mm



34mm

10mm

10mm

10mm

10mm

210mm

210mm

7% BLACK

10% PANTONE 158 C

10% PANTONE 129 C

10% PANTONE 117 C

40% OF ACTUAL SIZE

CREAM STOCK

DIREKTEURE

H E BLANCKENBERG (VOORSITTER), J A LOUW (ONDERVOORSITTER), W A HANEKOM (BESTUREND), L R CRONJE*, R KOEN*, A H BISHOP*, J N HAMMAN, DR F A SONN, W A AGENBACH,

D W BESTER, J BRIEL, D DE KOCK, A DU PLESSIS, N W LOUW, DR A H OLIVIER, P J STOFBERG (MAATSKAPPYSEKRETARIS)*UITVOEREND


pantone 158c, pantone 117c image: black, · pdf filecmyk: 100% black image: black, pantone...

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