pantaloons shipra mall ppt
TRANSCRIPT
PantaloonsGroup:Tushar Aggarwal PGFA1558Rupali Singh PGFA1543Shilpee PGFA1549Maria Khatoon PGFA1528Monika Trivedi PGFA1529Ragini Awasthi PGFA1547
Way To Go…• Pantaloons: Introduction• Location• Trade Area Analysis• Target Market• Store layout and Design• Planogram• Pantaloons in-house and other brands• Space Productivity
• Performance Measurement Criteria• Store Structure• Workforce Management • Customer Relationship Management• Visual Management• Online Presence
Pantaloons: Introduction
Store type Lifestyle department store
Owned by Future retail ltd (1997-2014)Aditya Birla group (2014………)
Total stores 143
Located in 60+ cities
First Store Grariahat, calcutta
Number of Employed 6700
LOCATION• The store of Pantaloons, which we have visited, are
situated in Shipra Mall.• The mall is established in the heart of the city or
where usually consumers goes for shopping. • In Shipra Pantaloons is present on the first floor,
facing the Staircase Lift and escalator, hence, attracting the visitors.
Trade Area Analysis
•Primary Trade Zone: Usually 2-3 miles radius covers all customers from Shipra Sun City and from the nearby areas like college students of different colleges etc, covers up by people from Indirapuram and all the nearby residential areas of Indirapuram etc. Overall 70-75% of customers are covered within these areas.
• Secondary Trade Zone: Usually 3-7 miles radius covers all customers of nearby areas like Sector 21, Sector 63 and other nearby areas. Overall 20% of customers get covered through these areas.• Tertiary Trade Zone: Usually 15-20 miles
radius covers all customers from areas, which are far apart. Overall 10% of customers are covered through these areas.
TARGET MARKET
• It mainly targets all types of consumers to full their every kind of needs in clothing. • They have different section for apparels at which
mainly focuses on the new, stylish and fashionable clothes for all age group customers.
STORE LAYOUT AND DESIGN• The store layout and design is perfect in
creating image in the minds of the customers.
• Planogram store design-providing lots of space for customers to walk and see varieties of products without any difficulty.
• It is designed in a manner that customer’s have relaxing shopping experience.
• Different brands have been given separate store areas or space for enhancing the experience.
PLANOGRAM USED BY PANTALOONS
• Shows the placement of retail products on shelves.• It makes a section more aesthetically appealing to the
customer.Effects of Planogram• Satisfying customer with a better visual appeal• Tighter inventory control and reduction of out of stock• Better-related product positioning• Improved sales• Assign selling potential to every inch of retail space• Effective communication tool for staff
Pantaloons: In-house Brand
Non PT/other brands
SPACE PRODUCTIVITYSPACE PRODUCTIVITY Pantaloons has effectively utilizes its space in its store
and as it is usually measured by sales per square foot of selling space therefore we came to know that it has been assigned in a logical manner so that it become convenient for customers to purchase and walk here and there to see the merchandise.
FIXTURES• Straight Rack• Gondolas• Round rack
Continued..
WALL FIXTURES• To make store wall merchandisable, and varieties of
clothes has been fitted into it.
MERCHANDISE DISPLAY PLANNING• Shelving• Hanging
Performance Measurement Criteria
•Conversion Rate = total number of bill generated total footfall
• Ticket Size = total sales total bills generated
Performance Measurement Criteria
•Basket Size = total merchandise sell total bills generated
Store StructureStore
Manager(SM)
Dept. Manag
er(DM)
Ethnic
Dept. Manage
r(DM)Non-
apparel
Dept. Manage
r(DM)
Women’s
Dept. Manag
er(DM)Kids
Dept. Manage
r(DM)Men’s
Sales team(07)
Marketing
Head
Sales team(04)
Sales team(06)
Sales team(05)
Sales team(03)
Mark. team(12)
Workforce Management•Two shifts practise
Morning shift Evening shift (10:00 – 19:00) (13:00-22:00)
•Girls are allowed to work only in morning shift
Workforce Management
Total number of Employee
37
pantaloons staff 28
Non-Pantaloon staff 09
Customer Relationship Management
• They encourage repeat customer visits through their unique offers and special sale displays.• Payback is India’s largest and most successful multi-partner loyalty programs. • This program enables consumers to collect million of points across online and offline partners – with just a single card.
Visual Merchandising- Signage's
FaçadeAt
Parking space
Visual Merchandising
FaçadeinsideMall
Visual Merchandising
Window Display
Visual Merchandising
StoreEntrance
Visual Merchandising
Store inside
CSA Nonpantaloons
staff
CSA
pantaloons staff
Thank you…Any Questions?