panorama forum crowdfunding presentation
DESCRIPTION
This is a copy of the crowdfunding panel given at the Nordisk Panorama Outlook sessions on the future of film financing for documentary and short filmmakers presented by Manymade.TRANSCRIPT
crowdfunding.
What is crowdfunding?
crowdfunding.
Why crowdfund?
crowdfunding. • Access to funds • Public funding can be challenging to obtain • May not share your vision • Private investment in film and transmedia is difficult • Requires you to give away rights and control • Crowdfunding blends the best parts of public and private financing: flexibility + control • It’s “proof-of-concept” to other financiers • You take your project directly to the audience
engage. • Engaging & develop audiences early • Before the project is completed • Use their feedback • Engage those that are interested in your topic • Particularly important to doc makers • Contributors are giving you more than money • Giving you their time, attention, energy • They are betting on you to succeed!
manymade. • Established 2012 • Majken Overgaard (DK) • Olof Werngren (SE) • Non-profit, curated crowdfunding platform for the Nordic countries with a particular focus on film, art, and creative technologies. • Spring 2013 - FkN Call for projects
manymade. • Non-profit • Curated • Nordic • Focused on arts & design • Rewards-based contribution • Not equity financing • All-or-nothing
curated. • Projects submit proposals • Helps ready projects for crowdfunding • Preparation yields a higher chance of success • Helps creators understand what they’re in for • Visitors know projects have been vetted • High degree of integrity for creators and supporters. • We are not interested in maximizing the number of projects on the website - we are interested in having the highest quality projects
local. • Curators from within the arts communities we service • Manymade Meals • Matchfunding initiative • Focus on assisting the project creators, offering more personalized service
manymade. • Established 2012 • Majken Overgaard (DK) • Olof Werngren (SE) • Non-profit, curated crowdfunding platform for the Nordic countries with a particular focus on film, art, and creative technologies. • Spring 2013 - FkN Call for projects
103% - 15.520 Euro
129% - 25.955 Euro
12% - 600 Euro
45 Days
building your campaign. • Business plan and funding goals • What will you crowdfund? • Project evaluation • Are your fundraising goals realistic? • What have you done so far to engage your audience? • Do you have something to offer your supporters?
hard work. • Are you ready? • Running a campaign is a full-time job • Do you have the time and energy to run a crowdfunding campaign while also working on your project?
building your campaign. • Pre-launch consultation • Supporter development • Refine your pitch • What you should feature in your pitch video? • Develop your tributes/perks • Set a time table • Determine launch date • Launch
simple.
