panel: the power of advocates to accelerate brand growth
DESCRIPTION
Join some of today's hottest brands as they share how they created a word of mouth powerhouse by relying on advocates' voices to quickly drive early-stage growth.TRANSCRIPT
![Page 1: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/1.jpg)
#bsocial14
Panel: The power of advocates to accelerate brand growth
Suzy Meriwether, Christina
Thorpe, Sara Kenton,
Ryan McFarland
![Page 2: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/2.jpg)
Confidential – Do Not Distribute or Copy
May 13, 2014
Christina Thorpe, Senior Product Manager
![Page 3: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/3.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: Gap Women’s
![Page 4: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/4.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: Gap Women’s
![Page 5: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/5.jpg)
Sara Kenton, Director of eCommerce
![Page 6: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/6.jpg)
![Page 7: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/7.jpg)
![Page 8: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/8.jpg)
![Page 9: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/9.jpg)
“…..It's all the same thrill
On top of my YETIOn an old boat dock
Standing in the river on
an old flint rock
Clouds roll by….”
- She Gets Me High, Luke
Bryan
![Page 10: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/10.jpg)
Ryan McFarlandFounder and Chief Enthusiast
![Page 11: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/11.jpg)
At Strider®, we love riding bikes and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination, and confidence in children.
![Page 12: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/12.jpg)
![Page 13: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/13.jpg)
Bikes sold to date: over 700,000 Estimated new riders:over 1,000,000
![Page 14: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/14.jpg)
![Page 15: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/15.jpg)
Most frequently reviewed / most highly ratedLeader in design, dealer profit, & consumer valueLeader in dealer support and consumer serviceLeader in riding, racing and lifestyle events
![Page 16: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/16.jpg)
- Multiple Toy & Parent Choice Awards- USD Balance Bike Study
![Page 17: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/17.jpg)
Building bikesfor riders ofALL abilities!
![Page 18: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/18.jpg)
![Page 20: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/20.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: BabyGap
![Page 21: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/21.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: VIP Reviewers
![Page 22: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/22.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
![Page 23: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/23.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
![Page 24: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/24.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
![Page 25: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/25.jpg)
Confidential – Do Not Distribute or Copy
Brand Advocates: Athleta
![Page 26: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/26.jpg)
Confidential – Do Not Distribute or Copy
Athleta
![Page 27: Panel: The power of advocates to accelerate brand growth](https://reader033.vdocuments.mx/reader033/viewer/2022060121/55943bbd1a28ab1e7c8b47cc/html5/thumbnails/27.jpg)
Confidential – Do Not Distribute or Copy