pandoras makeup box media kit 2010
TRANSCRIPT
PANDORA’S® MAKEUP BOX is a new and colourful professional-quality makeup line for women with a passion for beauty, the environment, and the everyday convenience of affordable, and easy to use makeup.
Designed by a Canadian Makeup Expert
Offering a fun, hassle-free makeup experience
Committed to being Eco-Chic
All Pandora’s ®Makeup Box products are designed by Susan Kirsch, a professional makeup artist with 25 years of experience. All products are also developed here in Canada.
Unlike other makeup brands that have drab black packaging, that is sometimes complex and often in a dome shape which makes it difficult to store, Pandora’s® Makeup Box products are easy to use and store, and are designed to look as happy and cheerful as we want women to feel after they’ve used our makeup.
Pandora’s ® packaging consists of recycled paper and cardboard materials, that are printed with soy ink, and to keep waste out of landfills, containers are reusable and excess packaging is kept to a minimum
PANDORA’S ® MAKEUP BOX current collection includes anassortment of face powders, blushes, bronzers, mascaras, eye shadows, eyelid primer, lipsticks, lip gloss, makeup artistry brushes, and a travel brush set.
Prices range from $12 to $48 for individual items.
The collection is currently available at www.pandorasmakeupbox.com, and ships internationally,and is sold in Toronto at Murale, and Kirsch Cosmetic Studio
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PANDORA’S ® FACE:A flawless face should be easy to achieve! Pandora’s ® helps keep complexions powder-perfect with it’s full-coverage face powders, skin tone matching bronzers, smooth and silky blushes that can double as eye shadows, and Pandora’s® FAMOUS eye lid primer to set the stage for eye makeup that lasts all day .
“Lately I’ve been loving this Eyelid Primer from Canadian line Pandora’s Box because it not only primes your lids for shadow application, it also doubles as an eye-area concealer for fair or medium complexions.”- Michelle of BeautyEditor.ca
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PANDORA’S® EYES:From natural day looks to dramatics evening looks, Pandora’s ® offers a broad range of colours to suite different skin tones, eye colours, makeup needs, and the personalities of the makeup wearers. Along with a great range of colours comes a range from mattes to very shimmery, and some colours can even double as eyeliner if applied with a wet brush.
Currently there are over 100 colours to chose from in singular casings, as well as the option of allowing people to create their own customized 4-Palettes of eye shadows, blushes, and eye lid primer.
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PANDORA’S® LIPS:Internet beauty gurus are constantly raving about our lip products! When you do a search for “favourite makeup”, don’t be surprised to see these glosses! Our glosses are non-sticky and highly pigmented, so they can be worn alone, over lipstick, or can replace lipstick because they provide so much colour and a great mint flavour!
Pandora’s® also has smooth, creamy, moisturizing lipsticks in a range of colours, and all with a wonderful vanilla scent!
Pandora’s® Lip gloss in the colour Hope was chosen as 1 of the 3 best lip gloss of 2009, along with a MAC and Chanel gloss, by popular internet beauty guru Lisasz09YouTube Makeup superstar Blair (aka Juicystar07), named Pandora’s® Lip gloss in Golden, as her lip colour of choice in November 2009.
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Susan Kirsch is a professional makeup artist with a specialty in camouflage and paramedical makeup, and wedding mastery. Owner of Kirsch Cosmetic Studio in Toronto, Susan Kirsch has been teaching people the art of makeup and beauty for over 25 years. The creation of Pandora’s® Makeup Box is an organic extension of Susan’s love for people and makeup, as well as her deep understanding of what people really need and want in their daily makeup routine.
ABOUT THE CREATOR OF PANDORA’S® MAKEUP BOX: SUSAN KIRSCH
Inspiration easily flowed from her vast work with thousands of brides on their wedding day, teaching clients the art of makeup application, and from helping cancer patients get through the difficult effects of treatment with beauty Susan has been a volunteer Team Leader for Look Good Feel Better, an organization helping women with cancer, for over 16 years.
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“I feel greatly honoured to be able to work with all different women at different ages, stages and situations in their lives to help them feel more confident and beautiful. My goal for Pandora’s Makeup Box was to develop professionally blended products that would provide a fun, simple, yet sophisticated way for women to achieve a professional makeup artistry look all the while knowing that they achieved this themselves.” -Susan Kirsch
FACE FACTS:Makeup is supposed to be fun and make people feel good, so why does the
packaging have to be black harsh looking? Pandora’s® packaging is as bright and cheery as people should feel while doing their makeup.
Makeup should be easy to use. Pandora’s® Makeup Box offers a full line of colours to suite all skin tones, with formulas that are highly pigmented and east to blend.
People can’t help but chat about what they love, and the love for Pandora’s glosses can be found all over the internet.
More and more people are concerned about the environment, and are making more eco-conscious choices. Pandora’s® helps women to make their makeup routine a little more eco-chic, through the use of reusable packaging that is made from recycled cardboard, printed in soy-ink, and packaged minimally to prevent harmful waste.
Women want to achieve a face of makeup that looks as though it was applied by a professional, even though they’ve done it themselves from the comfort of their own home. Pandora’s® Makeup Box is a brand that wants to work with these women, instead of just selling them products. Pandora’s® provides video tutorials, face charts of makeup looks and instructions, and several expert tips and tricks.
MEDIA CONTACT:
For more international business affiliation inquiries please contact Susan Kirsch, at [email protected]
For press inquires please contact Genya Vinnikov, [email protected]