panda optimization to overcome massive link profile deficits
DESCRIPTION
How good Panda optimization on-page can be more important than a massive backlink profile. Presentation at SEMpdx on March 11, 2014TRANSCRIPT
On-Page Content Optimization
Or, Why TripAdvisor is Going to Put a Hit Out on Me
11 March 2014
Michael Cottam [email protected]
@Michael512
Ranking Factors #1 Links #2 Linking domains #3 Page title tag #4 Keyword density #5 Anchor text #6 Social shares ….. #314 Panda on-page factors
That’s
Panda is BAD ASS•Panda is NOT a penalty
•Can override MONUMENTAL link profile disadvantages
•You don’t believe me, do you. FINE.
Not a verycompetitive term,you say?
Oh, it drove me 12,000 visits.
LAST FRIGGINGMONTH.
Those peopleare buying$15K packages.
@ 12% commission.
It sure as hell ain’t the backlinks, baby A whole TWO Google +1s….it’s not social Yes, there’s a little Facebook and Pinterest action, but
nothing major FYI…I only started getting the video snippet 1 week ago
Want to know that secret?
Linking root domains #1 result: 85 RDs Frommers: 15,251 USA Today: 240,737 Lonely Planet: 49,985 Trip Advisor: 144,546 Travel.AOL: 323,926 Oh, and the #8 result?
85 linking root domains. Guess friggin’ who.
Panda Factors Above the fold: % CONTENT
Not ads, not template, not whitespace, not nav Original text
ok, Google actually sucks at detecting this Original images Rich media elements
Embedded maps, videos, etc. Structured data elements (schema, G+ auth)
Don’t you (Panda) want me baby?
http://www.visualitineraries.com/articles/Best-Time-of-Year-to-Visit-Tahiti.asp
Say hello to #2
#2 with nav, whitespace, ads, links fuzzed out
Say
HeLLO
To
#3
I LOVETo Pick On TripAdvisor!
It’d be hard to suck worse than this when it comes to content.
Panda hates you cause you suck
You have no content You have nothing original for the user to see You have nothing interactive for the user to play with Your images are copied from everywhere You’re stuffing my face with ads
Take that budget you used to have for crappy outsourced link-building and make some cool, original content….and pack it into that page.