pan masala sada, meetha & zarda - market survey cum detailed techno economic feasibility ...

8/18/2019 Pan Masala Sada, Meetha & Zarda - Market Survey cum Detailed Techno Economic Feasibility Project Report

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Pan

Masala

Sada

,

Meetha

&

Zarda

-

Market Survey cum Detailed

Techno Economic Feasibility

Project Report

http://www.entrepreneurindia.co/





Introduction

Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove,

cardamom, mint, tobacco, essence

and other ingredients. It is an

agricultural product with herbal

properties, also available in hygienic pack and pouches.






It acts as a mouth freshener and

unlike other Western synthetic pan masala made with chemical

and petroleum ingredients, the Indian pan masala is safe. But

excessive use may have adverse

effect.






The ingredients in pan masala

vary widely, depending on

personal taste and region. One

version of pan masala, guthka,includes tobacco, which may be

flavored or treated with various

additives.





As a result, sales are restricted or

banned in some regions, and

there is some confusion about pan

masala, with some people

dismissing all mixtures asunhealthy, while others

distinguish between those withtobacco and without it.






Available in brands in India like 'Raj

Darbar', 'Pan Bahar', 'Goga',

'Rajnigandha', 'Tulsi', the pan masala is

consumed by all age groups and social

classes. The active chemical compoundsof betel nut are alkaloids called arecaine

and arecoline, arecaidine, arecolidine,

guracine (guacine), guvacoline, etc.






which is comparable to nicotine due to

their stimulating and mildly intoxicating

characteristics. The culture of pan eating

rose to the zenith in North India as a mark

of cultural custom and sophistication,especially in Lucknow and the North-east.

In most of the Hindu religious traditions,

the raw areca nut along with the betel leaf is

offered to the deity as an offering.






Uses and Applications

Pan Masala is widely used for removing bad

odour to impart a pleasant feeling, used for

scenting the breath in order to impart a

pleasant feeling, for serving the guests and

friends and in the parties and functions. It is

also used as substances for tobacco chewing

and smoking. It can be used in the Hotel and restaurants as well.






Market Survey

Pan is consumed by an estimated 200-

400 million people, mainly Indo-Asians

and Chinese. India is the largest

consumer of betel nut, or what we call

the pan in the world. It’s not without

reason that India tops the list of

smokeless tobacco users in the world with nearly 83 per cent consumers.






With its ban in most of the cities still the

fact remains that the gutkha and pan

masala industry in India is huge pegged

at anywhere between Rs 15,000 to Rs

20,000 crore. There is also a tax impact as

a result of the ban. Popular pan masala

brand Rajnigandha, produced by

Dharampal Satyapal (DS) Group, has 65

per cent market share.






Dharampal Satyapal, with sales of

Rs 1,600 crore, is headquartered in Noida. Pan Parag made by Kothari

Products has 11 per cent share in

tobacco-scented chewing pan

masalas. The company had revenue

of Rs 630 crorer in FY2010.






It declined to comment if the brand’s

non-availability would impact its market share. The production ban on most of

the big brands has led to a rise in

demand for lesser known brands and

such brands are commanding a

premium of over 200 per cent at present.






PROJECT AT A GLANCE


PROJECT AT A GLANCE (Rs. in lacs)

COST OF PROJECT MEANS OF FINANCE

Particulars Existing Proposed Total Particulars Existing Proposed Total

Land & Site Development Exp. 0.00 130.00 130.00 Capital 0.00 62.63 62.63

Buildings 0.00 27.20 27.20 Share Premium 0.00 0.00 0.00

Plant & Machineries 0.00 39.43 39.43 Other Type Share Capital 0.00 0.00 0.00

Motor Vehicles 0.00 4.00 4.00 Reserves & Surplus 0.00 0.00 0.00

Office Automation Equipments 0.00 11.25 11.25 Cash Subsidy 0.00 0.00 0.00

Technical Knowhow Fees & Exp. 0.00 5.00 5.00 Internal Cash Accruals 0.00 0.00 0.00

Franchise & Other Deposits 0.00 0.00 0.00 Long/Medium Term Borrowings 0.00 187.88 187.88

Preliminary& Pre-operative Exp 0.00 1.00 1.00 Debentures / Bonds 0.00 0.00 0.00

Provision for Contingencies 0.00 4.00 4.00 Unsecured Loans/Deposits 0.00 0.00 0.00

Margin Money - Working Capital 0.00 28.63 28.63

TOTAL 0.00 250.51 250.51 TOTAL 0.00 250.51 250.51





PROJECT AT A GLANCE


Year Annualised Book

Value

Debt Dividend Retained Earnings Payout Probable

Market Price

P/E Ratio Yield Price/ Book

Value

EPS CEPS Per Share Per Share Per Share

No.of Times

Rs Rs Rs Rs Rs % Rs % Rs %

1-2 8.93 10.72 18.93 24.00 0.00 100.00 8.93 0.00 8.93 1.00 0.00

2-3 12.00 13.56 30.93 18.00 0.00 100.00 12.00 0.00 12.00 1.00 0.00

3-4 15.04 16.40 45.97 12.00 0.00 100.00 15.04 0.00 15.04 1.00 0.00

4-5 17.99 19.18 63.96 6.00 0.00 100.00 17.99 0.00 17.99 1.00 0.00

5-6 20.84 21.88 84.80 0.00 0.00 100.00 20.84 0.00 20.84 1.00 0.00

OJ C A A GLANC





PROJECT AT A GLANCE


Year D. S. C. R. Debt / -

Deposits

Debt

Equity as-

Equity

Total Net

Worth

Return

on Net

Worth

Profitability Ratio Assets

Turnover

Ratio

Current

Ratio

Individual Cumulative Overall GPM PBT PAT Net

Contributi

on

P/V Ratio

(Number of times) (Number of times) % % % % % %

Initial 3.00 3.00

1-2 1.51 1.51 1.27 1.27 2.42 15.30% 9.80% 6.38% 280.07 31.93% 2.18 1.12

2-3 1.88 1.68 0.58 0.58 1.40 16.12% 11.47% 7.35% 277.40 27.11% 2.22 1.35

3-4 2.32 1.88 2.31 0.26 0.26 0.89 16.67% 12.66% 8.05% 315.86 27.01% 2.16 1.61

4-5 2.84 2.09 0.09 0.09 0.60 17.02% 13.51% 8.56% 354.31 26.93% 2.06 1.89

5-6 3.46 2.31 0.00 0.00 0.43 17.23% 14.11% 8.93% 392.77 26.87% 1.94 2.56

PROJECT AT A GLANCE





PROJECT AT A GLANCE


BEP

BEP - Maximum Utilisation Year 5

Cash BEP (% of Installed Capacity) 43.72%

Total BEP (% of Installed Capacity) 45.38%

IRR, PAYBACK and FACR

Internal Rate of Return .. ( In %age ) 33.54%

Payback Period of the Project is ( In Years ) 2.814 Years

Fixed Assets Coverage Ratio ( No. of times ) 8.170





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Table of ontents

of the

Project Report







1. DISTRICT PROFILE & GEOTECHNICAL

SITE CHARACTERIZATION

1.1. General

1.2. Physical Characteristics1.3. Climate & Rainfall

1.4. Map

1.5. Transportation and Communications

1.6. Economy and Industry

2. INTRODUCTION

2.1. Active Compounds in Paan Masala2.2. What is Masala?

2.3. Difference between Gutkha and Pan Masala






3. PROPERTIES

4. USES

5. B.I.S. SPECIFICATIONS

6. MARKET SURVEY

6.1. Central Excise and Customs Duty Structure on Other

Tobacco Products in India

6.2. Excise/Custom Duty Collected from Tobacco

Products in India6.3. MPCE Class-wise Per 1000 Distribution of

Households






7. EXPORT & IMPORT STATESTICS OF INDIA

7.1. Export Statistics Data Pan Masala

8. MANUFACTURING PROCESS OF SADA PAN

MASALA

8.1. Basic Raw Material Required

8.2. Formulation8.3. Process Details

8.4. Making of Lime and Katha Solution

9. PROCESS FLOW DIGRAM OF SADA PANMASALA






10. MANUFACTURING PROCESS OF MEETHA

PAN MASALA

10.1. Formulation

10.2. Process Details

10.3. Making of Lime and Katha Solution

11. PROCESS FLOW DIAGRAM OF MEETHA PANMASALA

12. MANUFACTURING PROCESS OF ZARDA

12.1. Basic Raw Materials Required12.2. Formulation

12.3. Process






13. PROCESS FLOW DIAGRAM OF ZARDA

14. SUPPLIERS OF PLANT & MACHINERY

14.1. Blade Type Cutter14.2. Impact Pulverizer

14.3. Mixer

14.4. Tray Dryer

14.5. Kneading Machine

14.6. Shifter

15. SUPPLIERS OF RAW MATERIAL15.1. Betel Nut

15.2. Katha( Acacia Catechu)






15.3. Lime

15.4. Pepper Mint

15.5. Rose Petals15.6. Sugar Powder

15.7. Tobacco Leaves

15.8. Cardamom

15.9. Cinnamon

16. PRODUCT, PLANT MACHINERY & RAW

MATERIAL PHOTGRAPHS

16.1. Impact Pulverizer16.2. Supari Blade Type Cutter






16.3. Shifter Dry

16.4. Betel Nuts

16.5. Katha (Acacia Catechu)

16.6. Lime16.7. Pepper Mint

16.8. Rose Petal

16.9. Sugar Powder Tobacco Leaves

16.10. Cardamom

16.11. Cinnamon

17. PLANT LAYOUT

18. QUOTATION OF PLANT, MACHINERY AND

EQUIPMENTS FROM SUPPLIER





Project Financials

• Project at a Glance Annexure

• Assumptions for Profitability workings ………………………..1

• Plant Economics…………………………………………………..2

• Production Schedule………………………………………………3

• Land & Building……………………………………………….……4

Factory Land & Building

Site Development Expenses






• Plant & Machinery……………………………………………..……..5

Indigenous Machineries

Other Machineries (Miscellaneous, Laboratory etc.)

• Other Fixed Assets………………………………………..........….......6

Furniture & Fixtures

Pre-operative and Preliminary Expenses

Technical KnowhowProvision of Contingencies

• Working Capital Requirement Per Month……………………….…7

Raw Material

Packing MaterialLab & ETP Chemical Cost

Consumable Store






• Overheads Required Per Month and Per Annum………….…….…8

Utilities & Overheads (Power, Water and Fuel Expenses etc.)

Royalty and Other Charges

Selling and Distribution Expenses

• Salary and Wages …………………………………………....…………..9

• Turnover Per Annum ……………………………………………........…10

• Share Capital………………………………………………………….....11

Equity Capital

Preference Share Capital






• Annexure 1 :: Cost of Project and Means of Finance

• Annexure 2 :: Profitability and Net Cash Accruals

Revenue/Income/Realisation Expenses/Cost of Products/Services/Items

Gross Profit Financial Charges Total Cost of Sales

Net Profit After Taxes Net Cash Accruals






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• Annexure 3 :: Assessment of Working Capitalrequirements

Current Assets Gross Working Capital

Current Liabilities Net Working Capital Working Note for Calculation of Work-in-

process

• Annexure 4 :: Sources and Disposition of Funds





• Annexure 5 :: Projected Balance Sheets

ROI (Average of Fixed Assets) RONW (Average of Share Capital) ROI (Average of Total Assets)

• Annexure 6 :: Profitability Ratios

D.S.C.R

Earnings Per Share (EPS) Debt Equity Ratio






• Annexure 7 :: Break-Even Analysis

Variable Cost & Expenses

Semi-Variable/Semi-Fixed Expenses

Profit Volume Ratio (PVR)

Fixed Expenses / Cost

B.E.P






• Annexure 8 to 11 :: Sensitivity Analysis-Price/Volume

Resultant N.P.B.T

Resultant D.S.C.R

Resultant PV Ratio

Resultant DER

Resultant ROI

Resultant BEP






• Annexure 14 :: Product wise Domestic Sales

Realisation

• Annexure 15 :: Total Raw Material Cost

• Annexure 16 :: Raw Material Cost per unit

• Annexure 17 :: Total Lab & ETP Chemical Cost

• Annexure 18 :: Consumables, Store etc.

• Annexure 19 :: Packing Material Cost

• Annexure 20 :: Packing Material Cost Per Unit






• Annexure 21 :: Employees Expenses

• Annexure 22 :: Fuel Expenses

• Annexure 23 :: Power/Electricity Expenses

• Annexure 24 :: Royalty & Other Charges

•

Annexure 25 :: Repairs & Maintenance Expenses

• Annexure 26 :: Other Manufacturing Expenses

• Annexure 27 :: Administration Expenses

• Annexure 28 :: Selling Expenses






• Annexure 29 :: Depreciation Charges – as per Books(Total)

• Annexure 30 :: Depreciation Charges – as per Books (P& M)

• Annexure 31 :: Depreciation Charges - as per IT ActWDV (Total)

• Annexure 32 :: Depreciation Charges - as per IT ActWDV (P & M)

• Annexure 33 :: Interest and Repayment - Term Loans

• Annexure 34 :: Tax on Profits• Annexure 35 :: Projected Pay-Back Period and IRR






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pan masala sada, meetha & zarda - market survey cum detailed techno economic feasibility ...

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