pamela wilson, rainmaker digital (formerly copyblogger media) - a simple plan for writing one...
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![Page 1: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/1.jpg)
@pamelaiwilson
![Page 2: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/2.jpg)
@pamelaiwilson
1987
![Page 3: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/3.jpg)
@pamelaiwilson
“Make the logo bigger.”
![Page 4: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/4.jpg)
@pamelaiwilson
“Let’s buy a list and mail them a postcard.”
![Page 5: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/5.jpg)
@pamelaiwilson
“Want to create awareness? Place an ad in the newspaper.”
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@pamelaiwilson
Our messages
Marketers
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@pamelaiwilson
![Page 8: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/8.jpg)
@pamelaiwilson
2016
![Page 9: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/9.jpg)
@pamelaiwilson
Or are they?
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@pamelaiwilson
“Make the CUSTOMER bigger.”
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@pamelaiwilson
“Let’s BUILD a list and mail them AWESOME CONTENT.”
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@pamelaiwilson
“Want to create awareness? CREATE USEFUL CONTENT.”
![Page 13: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/13.jpg)
@pamelaiwilson
CONTENTCONTENT
CONTENTCONTENT
CONTENT
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@pamelaiwilson
![Page 19: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/19.jpg)
@pamelaiwilson
![Page 20: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/20.jpg)
@pamelaiwilson
![Page 21: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/21.jpg)
@pamelaiwilson
![Page 22: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/22.jpg)
@pamelaiwilson
![Page 23: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/23.jpg)
@pamelaiwilson
March 25, 2010
![Page 24: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/24.jpg)
@pamelaiwilson
![Page 25: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/25.jpg)
@pamelaiwilson
![Page 26: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/26.jpg)
@pamelaiwilson
![Page 27: Pamela Wilson, Rainmaker Digital (formerly Copyblogger Media) - A Simple Plan for Writing One Powerful Piece of Online Content per Week](https://reader031.vdocuments.mx/reader031/viewer/2022011722/587d50ed1a28abee158b48b7/html5/thumbnails/27.jpg)
@pamelaiwilson
4-Day Content Creation System
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@pamelaiwilson
Content creator math: Publication day = X Start system on X-4
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Day 1Map out the basics
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@pamelaiwilson
• Headline
• SubheadsDay 1
The basics
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@pamelaiwilson
• Mind mapping tools
• Index cards
Day 1 The tools
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@pamelaiwilson
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@pamelaiwilson
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Day 2Fill in the details
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@pamelaiwilson
• Write first paragraph
• Finish introduction
• Fill in under subheads
• Wrap it up and include a call to action
Day 2 The details
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@pamelaiwilson
• Write it fast!
• Let it sit
• Your brain will keep working on it
Day 2 Tips
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Day 3Edit, tweak, finalize
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@pamelaiwilson
• Read out loud
• Proof forward and backward
• Format for readability
Day 3 Final edit
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@pamelaiwilson
Day 3 Tip
• Add an image
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Day 4Publish and promote
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@pamelaiwilson
• Respond to comments
• Promote across all social media channels you use
Day 4 Hit publish
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@pamelaiwilson
• Epic post? Ask other site owners to share
Day 4 Ask for help
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@pamelaiwilson
Keep your content
in rotation
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Don’t let your content get lost in the crowd
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@pamelaiwilson
Day 2
Day 3 Day 4
Day 1
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@pamelaiwilson
Treat your content like a gift …
… and give yourself the gift of time
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@pamelaiwilson
Thank you!
Twitter: @pamelaiwilson
Copyblogger: copyblogger.com/blog
BigBrandSystem.com