Dr. Pamela B. RutledgeJune 27, 2011

Intrinsic Motivation & Emerging Technologies

intrinsic extrinsic

technology is the new oxygen

Meet Bob

autonomy

mastery

relatedness

self-efficacy flow

satisfaction

optimismresilience

meaning

enjoyment

happiness

Source: Amarillo Magazine

experience loyal not brand loyal

What is fun?

freedom, being different, imagining possibilitiesbeing special, belonging, being cozy

knowing things, performing, taking pride

technology liberates intrinsic motivation

thank youDr. Pamela B. Rutledge