pamela pavliscak - the science of happy design
TRANSCRIPT
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The science of
Happy
Design
@paminthelab change sciences
#fbtb2015
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Technology makes us DIStracted
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It leaves us Lonely
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Reality is distorted
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Technology may make us stoopider
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Nomophobia yeah I think I have that
Beth, Millennial
“
@paminthelab
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We feel addicted
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We can imagine HIGH-TECH
HAPPINESS
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But then…
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Pamela
Pavliscak (part researcher, part data scientist)
@paminthelab
change sciences ®
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data
despair
reality
WTF
experiments
happiness
Robot apocalypse the pursuit of happiness
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1996 Made first website
1997 Used Amazon.com for the first time
2000 Bought a Pets.com sock puppet
2001 Consulted fetus/fruit timeline on Babycenter.com
2008 Established dog’s social media presence
2014 Made a Tumblr blog with daughter
A few Happy moments
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Access to technology can mean Greater
happiness
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Is it possible for technology & happiness to
CO-EXIST?
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Online study
8000 people 300 sites Diaries
1000 people Interviews
500 people Social listening
50 concepts/brands
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Does happiness matter?
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H
appin
ess R
ating
Afte
r Use
Happiness = Better
Rated Better Than Other Sites
Aetna
Healthcare.gov
PBS
Priceline Bank of America
Citi Best Buy
N=8000
Amazon Zappos
Gap
Expedia
CBS WebMD
Ally
HGTV
eHealth
Chase Apple
Kayak
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American HealthCare.gov Kayak Amazon Express
57 70 77 53
Happiness = likely to return
American HealthCare.gov Kayak Amazon Express
57 70 77 53
Likelihood to return
H
appin
ess R
ating
Afte
r Use
Delta
Priceline Bank of America
US Bank
T Rowe Price
Humana
Amazon Zappos
Expedia
WebMD Chase Home Depot
Best Buy
Kayak
CBS
Hotels.com USAA
@paminthelab
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American HealthCare.gov Kayak Amazon Express
57 70 77 53
Happiness
R
ecom
men
datio
ns
Happiness = Recommendations
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Happy sites
65+ social sentiment score Less happy
45 avg social sentiment score
Happiness = Positive talk
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What does happiness Mean?
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Not too busy
Beautiful and colorful My favorites are easy to
use
It has to be simple & clean
Convenience above all else
People say this
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parallax simple authentic
cinemagraph cats
infographics video
mobile responsive
clever flat IoT
big cards
blurred geometric
hipster low poly
Shutterstock, 2015
Designers think maybe this
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WIFI
self- actualization
self- esteem
belonging
safety
physical well-being
PERMA
There are Many models
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Is it Delight?
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delight
research
explore
create
analyze
plan
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I use this app almost every day but I do not remember much really
Brett, Millennial
“
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meh wow OMG yes mmm
(
- - (
( (
( (
! !
Happiness varies in intensity
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@paminthelab
connected
confident
entertained
challenged
nurtured
informed
smart
inspired
creative
Happiness is made of this
powerful
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Pleasure
+
Purpose
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Can we create Happiness?
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01 ease
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Source: Change Sciences
E
ase
of U
se C
ombin
ed S
core
75
Easy is the starting point
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AUTONOMY
I can accomplish it without questions
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CONTROL
I am a bit less anxious
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MASTERY
I’ve got this down
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02 trust
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I ve lost a lot of faith in Uber but I still use it for now
Ben, Millennial
“ ‘
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AUTHENTICITY
There is a real person in there
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RESPECT
You know the boundaries
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CARE
You’ve got me covered
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I know it s an algorithm but it feels more like a friend
Ali, Millennial
“ ‘
@paminthelab
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03 creativity
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My little sister loves to draw and I love sharing photos of her
Antonia, GenZ
“
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PLAY
I can try things out without risk
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It is a balance of new discoveries and old friends
Adrianne, Millennial
“
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Discovery
You surprise me
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04 connection
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Seeing that people repost my pins makes me feel like I am actively involved in the art community
Alyson, Millennial
“
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LIKE-MINDED
I belong here
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Presence
People I care about are here
@paminthelab
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Community
We share an interest
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I feel happy when I can make someone else happy
April, Millennial
“
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05 meaning
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CONTINUITY
I move between digital & real
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NARRATIVE
I’m part of a bigger story
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I check on HONY every day because there is always a story that inspires me to do or give more
Janessa, Millennial
“
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Happiness
The one measure that matters
Just No
@paminthelab
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The happy path
Pleasure + purpose
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#happytech
elements of happiness
ease of use
creativity
trust
connection
meaning
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Positive Design
changesciences.com/a-positive-design-manifesto @paminthelab
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@paminthelab ChangeSciences
@paminthelab change sciences