palmu's introduction lecture @aalto university on strategy
TRANSCRIPT
![Page 1: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/1.jpg)
[email protected] | PALMU
PALMU’s biz-planning philosophy Service design, lean & uncompromising customer focus
![Page 2: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/2.jpg)
Facts about PALMU
Avg.growthrate+20%
Fromstart-upstomul8na8onalsas
clients
Revenue€6,2mioin2014andprofitable
100%employeeowned
50+employeesACADEMICBACKGROUNDS:anthropologist,engineer,economist,culturalresearcher,micro-mechanic,psychologist,sociologist,industrialdesigner,visualdesigner
![Page 3: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/3.jpg)
Finance
Food
Media
Travel & Logistics
ICT
Healthcare
Retail
Forestry
Energy
Engineering
Startups
Web services
Public sector
Telecom
Real estate
Chemical
![Page 4: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/4.jpg)
Terminology
MISSION
Why do we exist – what are we needed for?
VISION
What do we want to achieve, where do we want to end up?
![Page 5: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/5.jpg)
They call it
enablement
A new business model
emerges in consulting
The Finnish company Faros sets the
new standard for helping companies
succeed
![Page 6: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/6.jpg)
Epic affordable cruises on the Baltic sea!
Finnish cruise-line Viking Line has set the gold standard for week-end escapes in northern Europe.
May-June2014,€15,-
![Page 7: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/7.jpg)
Terminology
STRATEGY
Resurce allocation decisions tp achieve
a defined goal –the vision.
= Project list = Verb!
![Page 8: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/8.jpg)
Customerbehaviourandcompe88velandscapechagesaregeUngfasterandaremoredisrup8ve.Thestrategyplanningcyclemustfollowandbenimbleandfast!
STRATEGY STRATEGY
STRATEGY
![Page 9: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/9.jpg)
Testsandtrialshelpusunderstandespeciallychangesinthecustomerinterface.Someofthesetrialsgiveuse
UNIQUEinsightofthedirec8onofthemarket
STRATEGY
STRATEGY
STRATEGY
![Page 10: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/10.jpg)
Webelievethatstrategyisaverb:Ac8on!
Con8nuouschangecanbeprobedandexplored
bydoingconstantlightmarkettestswhichoutsideofonesownbusinessmodel
![Page 11: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/11.jpg)
Largecorpora*onsmaximiseprofitsDevelopmentofexis8ngbiz-modelbyquarterlyresults
NewchallengerstakemarketshareDevelopmentofchallengingbiz-modelthroughitera8onandcustomerfocus
Howcancompaniesescapetheshacklesoftheoldbiz-model?
Customerexpecta8onsanddemand
Source:Innovator’sDilemmaWhenNewTechnologiesCauseGreatFirmstoFail
ClaytonChristensen
Classicservicedesign
Newservicedesign
Designthinking
Disrup8vinnova8on/megatrend
AgileDevelopment
The innovators dilemma
![Page 12: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/12.jpg)
DESIGN THINKING
Design thinking is generally considered the ability to combine
Empathy for the context of the problem, creativity in the generation of insights and solutions and
rationality to analyze and fit solutions to the context.*
*Wikipedia
![Page 13: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/13.jpg)
![Page 14: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/14.jpg)
Relentless customer focus
![Page 15: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/15.jpg)
Makro-data
Trend-data Industry insight
Competitor benchmarking
“Off the shelf”
Combinemarketdatawithcustomerprovenempiricexperience
Sustainable competitive advantage comes from insight
Unique empiric insight
Real empiric insight
![Page 16: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/16.jpg)
DO YOU SEE THE WHOLE PICTURE
![Page 17: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/17.jpg)
![Page 18: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/18.jpg)
95% CUSTOMER ORIENTED? OF COURSE, EVERYONE IS!
Bain & Company
![Page 19: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/19.jpg)
80%Management Customers
8%
We have experienced a SUPERRIOR
customer experience
We deliver a SUPERRIOR
customer experience
![Page 20: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/20.jpg)
Customerjourney
Newproducts
Online-UI/UX
Business-kriiMsetpalveluprosessit
Organisoituminenjaprosessit
Osaaminenjalähijohtaminen
Suhtautuminenasiakkaisiin
Suhtautuminenomiintyöntekijöihin
Visiotulevastajapalvelustrategia
ThegoalforStrategyworkisaresourcealloca*onmapand
scenariostoreachthefuture
JatkuvamiTaaminenjakehiTäminen
Menestysennustejataserakenne
Kulutjainvestoinnit
MUTTAMYÖSKANNATTAVAMPI
LIIKETOIMINTA
Newmarkets
![Page 21: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/21.jpg)
Visionandservicestrategy KPI’s
RolesandprocessesMiddlemanagement
AUtudetowardsclients
AUtudetowardsemployees
BalancesheetstructureCosts/investments
Customerjourney
Customerencounter
Online-UI/UX
Butmoreimportantlyaraodtomoreprofitableandproduc*vebusiness
![Page 22: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/22.jpg)
Customer focus is often superficial PALMU’sfinding
We asked our clients in which business areas they are customer focused
GAP
![Page 23: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/23.jpg)
-Committees -Fixed policies
-Marketing -Brändguidelines
-Back-end IT renewal
-Uuden johtajan uudet ideat
-New planning teams -Not invented here syndrome
-Defensiveness of IT department -Tech challenges
-Shortsighted Quarter based decisions
-Random opinions&comments
Fantastic concept,
and our customer
insight and test
support it!!
![Page 24: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/24.jpg)
Always start with a goals & measures Work-shop
Culturalandlargescaleoperationalchangerequiresnewgoalsandmeasures.Yougetwhatyoumeasure!
![Page 25: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/25.jpg)
ServicevisionGoals,customervaluecrea8onandaconceptualunderstandingbehindthenewservicesandservicechanges.Linktocorporatestrategyandthesurroundingworld.
CustomerunderstandingWhoaretheservicesforwhatserviceswillcustomersrecommendandwhataretheywillingtopayfor
Serviceproduc8onWhatchangesarerequiredtoprocesses,resourcing,work-rolesandsystems
SuccessforecastCostsofserviceproduc8on,revenue,investmentrequirementsallmodelledthroughtestedclientbehaviouranalysis
![Page 26: PALMU's introduction lecture @Aalto university on strategy](https://reader034.vdocuments.mx/reader034/viewer/2022042723/5878e1381a28abfa038b49f7/html5/thumbnails/26.jpg)
Small Big
PoorGreat
Customervalue
Businessvalue