palestra nova abordagem das métricas
DESCRIPTION
Métricas funcionais e reação nas redes sociaisTRANSCRIPT
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UMA NOVA ABORDAGEM
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O PASSADO
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CADÊ OS RESULTADOS?
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O QUE MEDIR?
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QUAL CAMINHO SEGUIR?
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Compartilhamentos através do Twitter, Facebook,
Google+ e comentários nos posts do blog durante o mês
de Novembro: •Posts: 15
•Facebook: 131 •Twitter: 61 •Google+: 30
•Comentários: 1
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127 palavras monitoradas.
Nomes, variantes comuns, principais rodovias e palavras relacionadas aos negócios
Em 2011, foram mais de 144.590 menções nas mídias sociais tabuladas em mais de 180 planilhas divididas por:
categoria, mês e empresas.
24.847 qualificadas e analisadas.
Redes mais ativas durante o monitoramento: Facebook e Twitter
Redes ascendentes: Foursquare (Geolocalização)
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SEEDING
ADS
PRODUÇÃO
O2O
GESTÃO DO CONHECIMENTO
DESENVOLVIMENTO
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SEEDING
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PRODUÇÃO DE CONTEÚDO
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ONLINE OFFLINE
O2O
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ONLINE OFFLINE
O2O
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GESTÃO DO CONHECIMENTO
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DESENVOLVIMENTO
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Os valores utilizados
TRABALHO INVESTIGATIVO
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