palestra: desafios dos marketing digital no interior
DESCRIPTION
Apresentação em PDF do conteúdo apresentado na Palestra sobre Desafios do Marketing Digital no Interior, realizado na Semana Acadêmica da Faculdade Vizivali em Dois Vizinhos em 29 de maio de 2014.TRANSCRIPT
![Page 1: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/1.jpg)
![Page 2: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/2.jpg)
O que é
INTERNET MARKETING?
WEBMARKETING?
MARKETING DIGITAL?
![Page 3: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/3.jpg)
Quem Sou Eu?
Professor e Coordenador de Curso Técnico na SEED/PR
Formação:Processamento de Dados (Univel)
Especialização:Publicidade e Mercado Digital (Unipar)
Educação Profissional (UTFPR)
Formação Pedagógica (Unioeste)
![Page 4: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/4.jpg)
Quem Sou Eu?
![Page 5: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/5.jpg)
TCC em 1999:Marketing na Internet
Experiência Profissional:8 anos com Agência Digital14 anos como Fotógrafode Portal de Entretenimento
15 anos experiência em
Marketing Digital
Quem Sou Eu?
![Page 6: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/6.jpg)
HOJE
Consultoria e Assessoria emMarketing Digital
Cursos e Palestras
Quem Sou Eu?
![Page 7: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/7.jpg)
O mercado Digital oferece
muitas oportunidades!!!
E muitos desafios.“Paulo Milreu”
![Page 8: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/8.jpg)
E no INTERIOR
mais ainda...
![Page 9: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/9.jpg)
Hoje Somos…
100milhões
50%população
80%
![Page 10: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/10.jpg)
Quem está buscando um
POSICIONAMENTO DIGITALpara sua
Empresa, Serviçoou Produto???
![Page 11: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/11.jpg)
Quem está buscando um
POSICIONAMENTO DIGITAL
para
VOCÊ???
![Page 12: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/12.jpg)
![Page 13: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/13.jpg)
Levantamento de Dados
Atual Mercado deInternet no INTERIOR
![Page 14: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/14.jpg)
Onde???
Fase 01
Fase 02
![Page 15: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/15.jpg)
Para o Empresário...O que é Marketing Digital?
É fazer propaganda naInternet...
Através de BANNERS...
![Page 16: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/16.jpg)
Com os Dadosdefinimos os
Problemas
![Page 17: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/17.jpg)
Com os problemas, buscamos oportunidades
e criatividade paragerar SOLUÇÕES!!!
![Page 18: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/18.jpg)
Desafios do
MARKETINGDIGITAL
no interior!
![Page 19: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/19.jpg)
Desafios do MARKETING DIGITAL no interior!
#1
Falta de
Cultura Digitaldos empresários
![Page 20: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/20.jpg)
Desafios do MARKETING DIGITAL no interior!
#1Falta de Cultura Digital dos empresários
87% nunca fizeram campanhade marketing na Internet
63% preferem fazer Campanhas OFF LINE
![Page 21: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/21.jpg)
Desafios do MARKETING DIGITAL no interior!
#1Falta de Cultura Digital dos empresários
![Page 22: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/22.jpg)
Desafios do MARKETING DIGITAL no interior!
#1Falta de Cultura Digital dos empresários
Segmentaçãoe Métricas
![Page 23: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/23.jpg)
Desafios do MARKETING DIGITAL no interior!
#1Falta de Cultura Digital dos empresários
Parcerias
![Page 24: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/24.jpg)
![Page 25: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/25.jpg)
Desafios do MARKETING DIGITAL no interior!
#1Falta de Cultura Digital dos empresários
ÉTICA / BOM SENSOCONHEÇA SEU CLIENTE/PRODUTO
![Page 26: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/26.jpg)
Desafios do MARKETING DIGITAL no interior!
#2
Prostituição
Digital
![Page 27: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/27.jpg)
Desafios do MARKETING DIGITAL no interior!
#2Prostituição Digital
54% buscam preço menor
![Page 28: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/28.jpg)
Desafios do MARKETING DIGITAL no interior!
#2Prostituição Digital
![Page 29: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/29.jpg)
Desafios do MARKETING DIGITAL no interior!
#2Prostituição Digital
![Page 30: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/30.jpg)
Desafios do MARKETING DIGITAL no interior!
#2Prostituição Digital
![Page 31: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/31.jpg)
Desafios do MARKETING DIGITAL no interior!
#2Prostituição Digital
EMPREENDEDORISMO
![Page 32: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/32.jpg)
Desafios do MARKETING DIGITAL no interior!
#3
Presença
Web
![Page 33: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/33.jpg)
Desafios do MARKETING DIGITAL no interior!
#3Presença Web
ESSENCIALDe acordo com o Sebrae
68% das empresas brasileiras
![Page 34: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/34.jpg)
Desafios do MARKETING DIGITAL no interior!
#3
OTIMIZAÇÃO (SEO)Sites de qualquer jeito
sem acessibilidade e navegabilidade82% não sabem o que é SEO ou Otimização
Presença Web
![Page 35: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/35.jpg)
Desafios do MARKETING DIGITAL no interior!
#3
CONTEÚDOFalta de QualidadeErros de Português
Cópia
Presença Web
![Page 36: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/36.jpg)
Desafios do MARKETING DIGITAL no interior!
#3
EMAILMARKETING
20% das conversõesem E-Commerce
Leads Qualificados
Presença Web
![Page 37: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/37.jpg)
Desafios do MARKETING DIGITAL no interior!
#3
COMÉRCIOELETRÔNICO
Começando no Brasil
Menos de 5% do Comércio Brasileiro
70% tem menos de 10 vendas no mês
Presença Web
![Page 38: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/38.jpg)
Desafios do MARKETING DIGITAL no interior!
#3
BLOG
Conteúdo Qualificado
Relacionamento com o Cliente
Presença Web
![Page 39: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/39.jpg)
Desafios do MARKETING DIGITAL no interior!
#3Presença Web
SITE DE NICHO
![Page 40: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/40.jpg)
Desafios do MARKETING DIGITAL no interior!
#4
RedesSOCIAIS
![Page 41: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/41.jpg)
Desafios do MARKETING DIGITAL no interior!
Brincadeira?
85% dos Internautas estão aqui!
#4Redes Sociais
Fidelizar a Marca na Rede38% tem perfil ou página
![Page 42: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/42.jpg)
Desafios do MARKETING DIGITAL no interior!
Como?Otimização
#4Redes Sociais
Conteúdo Qualificado
Redes de Anúncios
Métricas
Feedback
![Page 43: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/43.jpg)
Desafios do MARKETING DIGITAL no interior!
Onde?Facebook
#4Redes Sociais
Twitter (SAC 2.0)Google +
InstagramLinkedIn
Foursquare
![Page 44: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/44.jpg)
Desafios do MARKETING DIGITAL no interior!
MercadoMOBILE?
#4Mobile
![Page 45: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/45.jpg)
Desafios do MARKETING DIGITAL no interior!
FiqueLigado!!!
YOUTUBE
#4Redes Sociais
![Page 46: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/46.jpg)
Desafios do MARKETING DIGITAL no interior!
FiqueLigado!!!
AFILIADOS
#4Redes Sociais
![Page 47: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/47.jpg)
Desafios do MARKETING DIGITAL no interior!
#4Redes Sociais
Agenda de EventosFotos de Eventos
![Page 48: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/48.jpg)
Desafios do MARKETING DIGITAL no interior!
#4Redes Sociais
![Page 49: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/49.jpg)
Desafios do MARKETING DIGITAL no interior!
#4Redes Sociais
Média de 8 mil acessos / dia
250K/mês – 2,8M/ano
Média 450 palavras chaves
30 Hot | 300 Cold | 100 Sazonais
![Page 50: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/50.jpg)
Desafios do MARKETING DIGITAL no interior!
#4Redes Sociais
ENGAJAMENTO
![Page 51: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/51.jpg)
Desafios do MARKETING DIGITAL no interior!
#4Redes Sociais
Adsense – AdWords - Analytics
![Page 52: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/52.jpg)
Desafios do MARKETING DIGITAL no interior!
VamosPensar e
FazerDiferente?
![Page 53: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/53.jpg)
EU ESTOU AQUI!!!
![Page 54: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/54.jpg)
www.hectorfelipecabral.com.br
OBRIGADO!!!
Material de Apoio:
![Page 55: Palestra: Desafios dos Marketing Digital no Interior](https://reader033.vdocuments.mx/reader033/viewer/2022060117/55864024d8b42aa52c8b4f4a/html5/thumbnails/55.jpg)
Deixe sua Opinião!!!