palestra: análise de marketing digital
DESCRIPTION
Slides utilizados nas apresentações na Universidade Braz Cubas - Mogi das Cruzes/SP e na empresa Webgoal Soluções Web - São Paulo/SP, objetivando a apresentação de ferramentas de análise e métricas de marketing digital, com ênfase em redes sociais.TRANSCRIPT
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marketing em rede sociais
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O que é marketing?
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O que émarketing
digital?
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E o que são
redes sociai
s
?
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45% da população já
acessou a internet58% acessam diariamente
67% participam de redes sociais
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25% dos bebês têm perfil nas redes sociais
antes de nascer!
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#NÃO USE! SE...Não tem habilidades sociaisNão tem senso de humorNão falar abertamenteSó querer venderPensa que tudo é um jogo de rankingsLevar pro lado pessoalAcha que ferramenta é estratégia
Fonte: Agência Pólvora
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Antes de entrar:Estude o público-alvoEntenda a cultura e linguagemConsumo de conteúdoGere interação
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Expectativas Exageradas
Investimentossubestimado
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...e sua marca com isso ?
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Sua empresa não é uma
ilha!
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Lembrete:Toda ação de marketing digital
deve ser focada em
resultados!
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Diagnóstico
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Planejamento
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Conteúdo é
REI
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Fonte: Agência Pólvora
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Lembrete:Toda os canais devem nascer com:
Conteúdo atrativo e
personalizados!
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# Ações:Curiosidade;Prazer em compartilhar;Recompensas;Reconhecimento;
# Métricas:Quais são meus objetivos;Como vou medir cada um?
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#Tipos de mídias:
Owned Media (Mídia proprietária)
Paid Media (Mídia paga)
Earned Media (Mídia expontânea)
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Em quais redes posso atuar ativamente?
Qual minha estratégia de diálogo (Linha
editorial) ?
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# Métricas
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Visibilidade – Quantitativas
Influência – Qualitativas
Engajamento - Qualitativas
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