pakistan call #1: social media staff
TRANSCRIPT
Becoming A Networked NGO Using Social Media Effectively
Social Media Staff Check-In Call #1
June 1, 2012 – 9:00 am Pakistan TimeMay 31, 2012 – 9:00 pm California Time
Agenda
Roll CallQuick Review : SMART ObjectiveQuick Review: Facebook Community PolicyQuestionsVPN Quick OverviewNext Call
Roll Call
Review: Effective Social Media Practice Facebook Best Practices & Practicing - Make it SMART!
S Specific
M Measurable
A Attainable
R Relevant
T Timely
Review!
1. How Many many?
2. By when?
SMART Intent - E-Mediat Tunisia Facebook Page
Intent: Inspire conversations related to E-Mediat, civil society and NGO training goals
Objective: By the end of five workshops, we will post content daily that increases the number of comments per post by X
Compare to your current baseline: • What is your average comment per post? • What is your current feedback percentage per post on average?
Benchmark median number of daily comments per post with your peer organizations.
Example – Intent of Your Facebook Page
Intent: Raise brand awareness
SMART Objective:By the end of five workshops, we will have 1000 Fans
What’s your current baseline: How many Fans does your Page have now?
Compare To:Other organizations in the E-Mediat program
Example – Intent of Your Facebook Page
Peer Share
SMART OBJECTIVEShare Your SMART Objective on the phone when we call on you
First Name Last Name Organization
Rozeena Gillani Aahung
Furqan Haider
Health and Nutrition Development
Society
Yasir Abbas Mirza Heartfile
Tayyaba Sohail
Lahore University of Management
Sciences
Abbass Mushtag LEAD Pakistan
Ayesha Kazmi Marie Stopes Society Pakistan
Aasia Niazi Rutgers World Population Foundation
Uzma Farooq Shirkat Gah
Review: Effective Social Media Practice Facebook Best Practices & Practicing - Policy
Peer Share
COMMUNITY POLICY:Questions
Next Action Step
Write down what you are going to work between now and our next call and share in our Facebook Group!
Have a wonderful Day!Next Call: June 25, 20129:00 am Pakistan Time
Outreach and Engagement Tactics
ADJOURNED!