pakistan automotive industry survey by pakwheels.com
DESCRIPTION
PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer in the field. The 2014 edition of the survey was a big leap from the past where we almost doubled our pool of respondents. The survey covered all aspects of the industry, mainstream and otherwise. The data that we’ve gathered covers the public’s spending habits, driving habits, expectations, requirements and routine practices in terms of the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies and radio channels. The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which also lead to the crowning of awards, were purely based on these users’ experiences. The second part of the survey included users’ perceptions, regardless of what brands they used or owned. This gave us insights into how people view different brands available in Pakistan and what they think of those brands. This report analyses all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.TRANSCRIPT
2014
AUTOMOBILE
INDUSTRYSURVEY
PAKISTAN’S #1 AUTOMOBILE WEBSITE
B U Y . S E L L . D I S C U SS
ABOUTPAKWHEELSFounded in 2003, PakWheels.com has become Pakistan's #1 Automobile Portal. Over the years, the website has helped millions of Pakistanis buy & sell cars and bikes, read automotive reviews and news, check automotive prices and find solutions to all their automotive needs.
Think Wheels. Think PakWheels.
Automobile Industry Survey 2014
40%OF PAKISTAN’S
INTERNETPOPULATION
VISITS US
250MILLIO
NPAGEVIEWS
25MILLIO
NVISITORS
PROVINCEBREAK-UPThe data is proportional to population figures of all provinces. Islamabad is the only exception with a much higher response rate than it’s actual population share.
Automobile Industry Survey 2014
10,436
Total Number of
Respondents
PROVINCE
BREAK-UP
Automobile Industry Survey 2014
AGEBRACKETS90%Aged Between 18 & 50
INCOMEBRACKET
SIncome levels are more or less evenly distributed
across all participants.
5% UNDER 17
30% 18-24
21% 25-29
30% 30-39
10% 40-49
4% 50+
28% UNDISCLOSED
5% 0-10K
8% 10-20K
16% 20-40K
18% 40-70K
11% 70-100K
7% 100-150K
8% 150K+
AGEBRACKE
TS
INCOME
BRACKETS
AUTOMOBILECONSUMERSSome participants do not own, drive or use cars very often.Data from such participants was used to gauge the industry from a third person’s perspective.
Automobile Industry Survey 2014
77%Car Owners
90%Car Drivers
94%Respondents
playa role if and
when buying a car.
LICENSING ®ISTRATIONA significant number of people do not follow the law and admitted to doing so in the survey. The most alarming figure was the number of underage drivers on Pakistan’s roads.
Automobile Industry Survey 2014
23%Drive without
a driving license.
76%Underage
(under 18) respondents drive cars.
2%Drive
unregistered cars.
BUYING & SPENDINGTRENDSIt is interesting to note that most of the participants claimed to have bought second hand cars.
Automobile Industry Survey 2014
55%Respondent
s said their cars were
bought second hand.
32%
Respondents said their cars were bought brand new.
65%New cars were bought with full cash payment upfront.
24%New cars were bought
through car financing or a loan.
CARPRICES
Automobile Industry Survey 2014
50% spent < 1 Million.
30% spent < 2 Million.
7% spent < 5 Million.
3% spent > 5 Million.
10% did not disclose this information.
CARPRICE
S
80%Spent under PKR 2 million on
buying a car. 10% did not disclose their range and only 10% spent
more than PKR 2 million.
MARKETSHARE
Automobile Industry Survey 2014
MARKET
SHARE
(BRANDS)
25% HONDA
33% SUZUKI28% TOYOTA
14% OTHERS
86%Market is dominated by Honda,
Suzuki and Toyota. This number includes imported vehicles.
MARKET
SHARE
(MODELS)
10% CITY
13% COROLLA*12% CIVIC
10% MEHRAN8% CULTUS47% OTHERS
*Xli & GLi (1.3L) Variants
IMPORTANT ASPECTSWHEN BUYING A CARParticipants were asked to rate the importance of the following 11 aspects when buying a car. Contrary to popular belief, resale scored less than safety and fuel efficiency.
Automobile Industry Survey 2014
DRIVE/RIDE QUALITY
4. VALUE FOR MONEY5. SAFETY6. INTERIOR FEATURES & ACCESSORIES7. INTERIOR DESIGN8. EXTERIOR DESIGN9. RESALE10.COST OF OWNERSHIP11.AFTERSALES SERVICE
123FUEL EFFICIENCY
COMFORT
AUTOMOBILEBRANDPERCEPTIONParticipants were asked to rate local brands for the following criteria. Toyota and Honda made it to the top.
Automobile Industry Survey 2014
POPULARBRAND
UNIQUEBRAND
HIGH QUALITY
BRAND
OVERPRICEDBRAND
1. TOYOTA2. HONDA
3. SUZUKI
1. HONDA2. TOYOTA
3. SUZUKI
1. HONDA2. TOYOTA
3. MITSUBISHI
1. HONDA2. TOYOTA
3. SUZUKI
Automobile Industry Survey 2014
CARINSURANCE75%Do not have insurance.
CARTRACKIN
G
75% NONE
5% EFU
3% ADAMJEE
8% UNDISCLOSED
9% OTHER
78% NONE
3% C-TRACK
2% TRACKING WORLD
11% UNDISCLOSED
6% OTHER
INSURANCE
COMPANIES
TRACKING
COMPANIES
78%Do not have a tracker.
Automobile Industry Survey 2014
MOTOROILS
82%Respondents do not prefer motor oil from their 3S dealers.
RADIOCHANNEL
S26%
Respondents do not listen to radio.
OVER
CALTEX123
SHELL
ZIC
HUM FM106.2123
CITY FM89
FM100
ABOUT THESURVEY 2014PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer in the field. The 2014 edition of the survey was a big leap from the past where we almost doubled our pool of respondents. The survey covered all aspects of the industry, mainstream and otherwise.
The data that we’ve gathered covers the public’s spending habits, driving habits, expectations, requirements and routine practices in terms of the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which also lead to the crowning of awards, were purely based on these users’ experiences.
The second part of the survey included users’ perceptions, regardless of what brands they used or owned. This gave us insights into how people view different brands available in Pakistan and what they think of those brands.
This report analyses all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.
Automobile Industry Survey 2014
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