Paint Yourself Pink

Western Michigan University’s Sindecuse Health Center Presents A

Campaign Promoting The Awareness of Breast Cancer

Lynsey Cobb, Ashley Fitzgerald, Charlee Gibson, Claire Plunkett, and Michelle Ritter

Identifying the problem•Problem Statement

• Western Michigan University females ages 18-24 find the risk of breast cancer irrelevant. They consequently lack awareness and education on the risks of breast cancer, benefits of early detection, and importance of monthly breast exams. Despite Sindecuse’s leadership and educational mission, their current lack of breast cancer programs results in the failure of female students to identify breast cancer as a health risk.

•Program Goal/Campaign Goal• To spread awareness to female students to recognize the

significance of breast cancer as a health risk and begin to perform precautionary measures

What Is It To Paint Yourself Pink?•Paint Yourself Pink is all about you. You can make and be the difference. It is up to you, and you alone to Paint Yourself Pink and reduce your risk of breast cancer development. It is not solely to paint yourself pink with knowledge and awareness, but to live pink to the core. To live pink means to identify breast cancer as a health risk and to take the necessary precautions to minimize your personal risk.

Target Publics•1. Female students ages 18-24 at Western Michigan University with a hereditary disposition.

•2. Female students ages 18-24 at Western Michigan University that currently use, have taken, or plan to take oral contraceptives.

•3. Female students ages 18-24 at Western Michigan University that do not practice healthy routines.

Objectives Of The Campaign•By October 30, 2010, to increase by 60% the number of WMU female students, ages 18-24, who know their individual risk of breast cancer.

•By October 30, 2010, to increase by 25% the number of WMU female students, ages 18-24, who do perform monthly self-breast exams.

•By October 30, 2010 to decrease by 40% the number of female students, ages 18-24, who believe the risk of breast cancer is irrelevant to their personal health.

Communicating To The PublicsPaint Yourself Pink Awareness Kick-off•panel of guest speakers•promote significance of monthly self-breast exams•provide general information on breast cancer risks•create excitement about the campaign

Facts at Flagpoles•takes place every Wednesday before each workshop•facts focus on each key public, one at a time•promote upcoming wellness programs offered by Sindecuse

Wellness Programs•centralizes information for female students•highly informational and interactive•provides tools and resources, along with social support

• When Life Hands You Lemons, Paint Yourself Pink support group 

Communicating To The PublicsPaint Yourself Pink: A Walk For Awareness•conclude with an awareness walk to create unity and a sense of support•another way to reinforce the importance of a healthy lifestyle

Written Communication•flyers, brochures, pamphlets, fact sheets, invitations •reach ample audiences•provide specific information for specific publics

Other Communication Techniques•sidewalk chalk, Twitter, Facebook [fan page and events], emails

Campaign Outline-Calendar

Campaign Outline-Calendar

BudgetTotal budget: $2,827

This includes:-printing of all brochures, flyers, pamphlets-printing of fact sheets and invitations-creation of t-shirts that are given out free during kick-off event

Other communication strategies at no cost:-Twitter, Facebook, email-kick-off event-wellness programs offered

Written Communication•Invitations to Paint Yourself Pink Kickoff Event•BRCA 1 and 2 brochure•Oral Contraceptives and Their Effect on the Risk of Breast Cancer brochure•Stay Healthy Know, Skip Breast Cancer Later brochure•Kick off flyer•Wellness flyer •Breast Cancer Awareness Walk flyer•Information fact sheets

Examples

Breast Self-Awareness Pamphlet