paint the picture neighborworks ® branding. what is a brand?
TRANSCRIPT
PAINT THE PICTURE
NeighborWorks® Branding
WHAT IS A BRAND?
WHAT ARE YOUR BIGGEST CHALLENGES TO MEETING YOUR GOALS?
• Resources
• Recognition
• Competition
• Expansion
• Recruitment
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NEIGHBORWORKS® ORGANIZATION LEADERS ASKED US TO:
• Capture the attention of corporate,
government, and foundation leaders
• Provide greater access to resources
• Make sure NeighborWorks® organizations get
credit for the work they do.
EVERYTHING HAS CHANGED
• NeighborWorks is recognized and respected
throughout business, nonprofit and public sectors
• When they hear NeighborWorks, leaders across the
country think of organizations that are action-oriented,
caring, and trustworthy.
• They know they are making a good investment when
they make available resources and time to
NeighborWorks.
• Businesses seek out opportunities to have their names
associated with NeighborWorks.
• Resources
• Recognition
• Competition
• Expansion
• Recruitment
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WHAT DOES THIS MEAN FOR YOU AND YOUR CHALLENGES?
HOW DID WE GET HERE?
FIVE YEARS OF ACCOMPLISHMENT
• All system materials feature NeighborWorks prominently as a part of the design.
• All NeighborWorks America and NeighborWorks organization staff and board are trained with NeighborWorks talking points.
• Everyone in the NeighborWorks system thinks about opportunities for them to “co-brand,” such as media relations, presentations, tours, board meetings, etc.
• We all answer the phone with some form of “NeighborWorks,” …”this is NHS of _____, a NeighborWorks organization.”
HOW DID WE DO IT?
• Design
• Messages
• Training
• Promotions
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WHAT’S NEXT?
• Opportunities
• Ideas
• Inspiration
• Connections
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