pain squad - social gamification - manu melwin joy
TRANSCRIPT
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PAINSQUADSocial Gamification
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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PAINSQUAD• Pain Squad is a “mobile
game” designed to help
kids fight cancer better
by providing the patients
with purpose and the
researchers with data.
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PAINSQUAD• In 2007, cancer was the
cause of 13% of all human
deaths (or 7.9M people).
Fighting cancer is not only
painful, it could be lonely
and full of despair
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PAINSQUAD• To better treat children
patients, doctors need
patients to keep a “pain
journal” everyday to see
what is working and
what is not.
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PAINSQUAD• However, kids are
generally too tired to
keep a journal and only
record data occasionally,
which makes the data
completely useless.
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PAINSQUAD• Toronto-based company Cundari
created a role-playing cop game
with missions and rewards, as
well as police encouragement
videos to motivate these
children to log their pains twice
a day for 2 weeks.
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PAINSQUAD• Turns out, this game not
only provided doctors with
all the data they need for
better research and care, it
made children excited and
fought their pains with a
purpose.
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PAINSQUAD• They now are not simply
victims of cancer but
detectives that is baring
some pain to help humanity
defeat cancer once and for
all!
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PAINSQUAD• Pain Squad was a massive
success in a few hospitals in
Canada and is going
through more test cases in
a lot more hospitals in
2013.
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