HOW CAN AN CINEMAGRAPH AS A CONCEPT OF VISUAL LANGUAGE BE APPLIED TO

ADVERTISING?

"It’s so funny that our sense of humour has put its finger on these things that everyone experiences, very basic things, but don’t

necessarily talk about them”(UNKNOWN, WSWCM)

GIF (GRAPHIC INTERCHANGE FORMAT)

(MIRROR’S EDGE, 2008)

“FREAKSHOW” (2012)

"I THINK THAT ANIMATED GIFS ARE THE TRUE ARTISTIC MEDIUM OF INTERNET,(…) WHY AREN’T WE MAKING WORK FOR THIS COMMUNITY

[THE INTERNET] THAT WE LOVE AND GET INSPIRED BY ALL OF THE TIME?”

(RADER, REED,2011)

(BEHANNCE,2012) (POP APP, 2014)http://www.knightfoundation.org/blogs/

knightblog/2014/2/13/introducing-pop-new-way-have-conversations-photos-videos-and-

gifs/

“Pop is about putting two things together. Capture a photo or video and combine it with anything on the web—an animated GIF, a movie clip—whatever comes to mind.” (Oehler, Shapins and Burns, 2014) 

LEV MANOVICH

"IN CONTRAST TO ANALOG MEDIA WHERE EACH SUCCESSIVE COPY LOSES QUALITY, DIGITALLY ENCODED MEDIA CAN BE COPIED

ENDLESSLY WITHOUT DEGRADATION”(MANOVICH, 2001, P. 54)

“HUMAN-COMPUTER INTERFACE [HCI] HAS BECOME A KEY SEMIOTIC CODE OF THE INFORMATION SOCIETY”

(MANOVICH, 2001, P.66)

PRACTICAL PIECE

CONCLUSION

EVALUATION

IF I HAD MORE TIME…

BIBLIOGRAPHY

MANOVICH, L (2001) THE LANGUAGE OF NEW MEDIA (THE MIT PRESS: CAMBRIDGE, MASSACHUSETTS, LONDON, ENGLAND)

RUSH, M (2005) NEW MEDIA IN ART (THAMES & HUDSON)