paid advertising : all about ppc, sem and paid ads
TRANSCRIPT
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What is Paid Advertising
Presented by Mohammed Azharuddin
Digital Marketing Trainer
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Agenda
• What is Paid Marketing
• Paid Marketing Industry Statistics
• Paid Marketing Strategies
• Major Players in Market
• Types of Payment Models
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What is Paid Marketing ?
• It is a marketing strategy to generate traffic to site using Paid Ads on Search Engines, External Websites and Mobile Apps.
• Paid Marketing is classified as
– Direct Marketing Campaign
– Branding Campaign
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Digital Ads Spend
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US Media Markets 2013 Vs. 2018
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Traditional Advertising Spend in India
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Digital Advertising in India
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Paid Marketing Strategies
Pay Per Click (PPC)
Shopping Ads
Display Ads
Mobile Marketing
Video Marketing
Remarketing
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Ad Formats
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Market Share
Company 2014Google 40.8%
Facebook 8.2%
Microsoft 5.7%
Yahoo 5.4.%
IAC 2.3 %
AOL 2.1 %
http://iac.com/brands
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Payment Models
• Cost Per Click [CPC]
• Cost Per Mille [CPM]
–Mille in Latin means Thousand
• Cost Per View [CPV]
• Cost Per Acquisition [CPA]
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Advertising Networks
• Google Adwords
• Bing Ads
• Facebook Ads
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Thankyou
Visit www.webtrainings.in to learn Digital Marketing Strategies
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