page views
TRANSCRIPT
11M
France Germany
2.7M
Spain
1.7M
Great BritainPoland
0.8M
Austria
0.7M
Belgium
0.4M French Canada
0.3M Morocco0.1MTunisia
Sources (VU): World, desktop: comScore June 2014, mobile: GA June 2014 - UK (netmums + sofeminine) comScore, June 2014, Italy: comScore, July 2014, Spain: comScore, June 2014 Canada: comScore, June 2014 - France (network): Mediamétrie/Netratings July 2014 – Germany: comScore, June 2014 - Poland: Gemius, June 2014 - Belgium: CIM, October 2012 – Switzerland: Netmetrix, June 2014 - Austria: ÖWA, June 2014 - Tunisia, Morocco: Xiti, June 2014
Italy Switzerland
0.4M USA 0.2MBrasil
36.9 million Desktop readers in the
world
38.7 millionMobile readers in the world
4.1M 3.4M 2.1M 1M
Reach out to your consumers with the leading women digital
brand
Page views
119'895
1'183'495
965'909
2'339'449
2'563'777
1'006'511
2'978'583
SantéAZ
marmiton
alfemminile.ch
femina.ch
aufeminin.ch
annabelle.ch
gofeminin.ch
Source: Net-Metrix Audit October 2014
30'357
280'766
3'345'960
12'184'684
Bolero
Edelweiss
Poolfeminin
aufeminin + gofeminin + alfemminile
N1 Women of fe r in Swi t zer land
Source: Net-Metrix October 2014
1 014 000Unique clients per month
144 000
N1 Women of fe r in Swi t zer land
The only multi-language offer for a national reach
339 000Unique clients per
month
30 000Unique clients
per month
9 000Unique clients
per month
Unique Clients
Page impressions
Source: Net-Metrix Mobile October 2014
1'208'792
268'925
498'106
1'297'323
marmiton
alfemminile.ch
aufeminin.ch
gofeminin.ch
Mobi le - m o b i l e s i t e + A p p
Unique Clients
125'000
32'000
101'000
183'000
marmiton
alfemminile.ch
aufeminin.ch
gofeminin.ch
Source: Net-Metrix Profile 2014-2
353 000 Unique user per
month
8 000
Femina.ch
98 000
Annabelle.ch
N 1 i n g e r m a n s p e a k i n g p a r t o f S w i t z e r l a n d
Unique user per month
Unique user per month
Source: Net-Metrix Profile 2014-2
354 000Unique user per
month
71 000
Femina.ch
10 000
Annabelle.ch
N 1 i n f r e n c h s p e a k i n g p a r t o f S w i t z e r l a n d
Unique user per month
Unique user per month
Source: Net-Metrix Profile 2014-2
50 000 Unique user per
month
N 1 i n i t a l i a n s p e a k i n g p a r t o f S w i t z e r l a n d
1 000
Femina.ch
2 000
Annabelle.ch
Unique user per month
Unique user per month
Creative kownhow servicing your brand
Content integration
& interacting with
our communities43
2
1
5
International
coverage
Digital &
Mobile
innovations
Sementic &
contextualized
data
Creativity &
strategy
Product
testing
6
Mobile formats and
multidevice campaign
Multidevice campaign
Multidevice campaign
com
Targeting women across all touchpoints with
the Univers’all offer
1 format displayed
On all devices (desktop, mobile, tablet)
Available on the
aufeminin.com sitesSize: 300*415 or 300*600
Format: Jpeg or Gif animated
Available on the optimised
aufeminin.com sitesSize: 300*415 or 300*600
Format: Jpeg or Gif animated
Available on the optimised
aufeminin.com sites and the
aufeminin.com mobile apps
Size: 300*415 or 300*600Format: Jpeg or Gif animated
On desktop
Available on the
aufeminin.com siteSize: 300*415 or 300*600
Format: Jpeg or Gif animatedROS: General rotation
(no section targeting / no ad scheduling)
On tablets
Available on the optimised
aufeminin.com site(all tablets)
Size: 300*415 or 300*600Format: Jpeg or Gif animatedROS: General rotation / no ad
scheduling
On mobile
Available on
the optimised
aufeminin.com site(all smartphones)
And the aufeminin
and aufeminin Cuisine
iPhone mobile apps
Size: 300*415 or 300*600Format: Jpeg or Gif
animatedROS: General rotation / no
ad scheduling
The advertiser must have amobile-optimised site or an app
(aufeminin can develop a mobile page / technical fees
applicable)
AUFEMININ’S SHOPPING AUFEMININ’S SHOPPING AUFEMININ’S SHOPPING AUFEMININ’S SHOPPING
ALBUMALBUMALBUMALBUM
PROMOTIONPROMOTIONPROMOTIONPROMOTION
BRAND VISIBILTY
In the title
In the picture’s caption
+ Sponsoring of the article with a Skin & 300*600 format
100% SOV
Link to the brand’s website
EX. « Sales : What to buy at Zara ? »
SKIN
30
0*
60
0
http://www.aufeminin.com/news-
style/soldes-qu-est-ce-qu-on-shoppe-
chez-zara-s527664.html
An article presenting the brand’sproducts
An album with pictures from the brand’s catalogue
CONTENTCONTENTCONTENTCONTENT
Also available on
EX. « Sales : What to buy at Zara ? »
http://www.aufeminin.com/news-
style/soldes-qu-est-ce-qu-on-shoppe-
chez-zara-s527664.html
Multi device
visibility
animaux
Les
anima
ux qui
font le
buzz
Les animaux
qui font le buzz
VISIBILITYVISIBILITYVISIBILITYVISIBILITY
+ Editorial visibility(slideshow and home page)+ Media plan
AUFEMININ’S TESTAUFEMININ’S TESTAUFEMININ’S TESTAUFEMININ’S TEST
CONTENTCONTENTCONTENTCONTENT
One test
8 questions
4 profiles
http://www.aufeminin.com/cheveux/quelle-coupe-de-cheveux-d17618x46262.html
EX. « Which perfume for my personnality ? »« What is the best hairstyle for me ? »
BRAND VISIBILITYBRAND VISIBILITYBRAND VISIBILITYBRAND VISIBILITY
30
0*
60
0
http://www.aufeminin.com/cheveux/quelle-coupe-de-cheveux-
d17618x46262.html
SKIN
Product placement within the 4 profiles
+
Link to the brand’s website
+ Sponsoring of each page of the test with a
Skin & 300*600 format
100% SOV
Also available on
animaux
Les
anima
ux qui
font le
buzz
+ Media plan
MULTI DEVICE VISIBILITYMULTI DEVICE VISIBILITYMULTI DEVICE VISIBILITYMULTI DEVICE VISIBILITY
Les animaux
qui font le buzz
+ Editorial visibility(slideshow and home page)
ET
NATIVE RECIPES
INTEGRATION OF 4 CHAVROUX RECIPES
A MULTIDEVICE VISIBILITY
animaux
Les
anima
ux qui
font le
buzz
Les
animaux
qui font le
buzz
HIGHLIGHTING THE BRAND AT THE HEART OF THE CONTENT
Chavroux mentioned :
-In the recipe title
-In the ingredients
Redirection link to the brand’s
site
Highlighting 3 other recipes
A LONG TERM VISIBILITY!
At the end of the campaign the recipes stay
integrated at the heart of aufeminins content
and continues to benefit from SEO referencing
HIGHLIGHTING RECIPES VIA OUR EMAILING « Les Petits Plats d’Aufeminin »
HIGHLIGHTING RECIPES VIA A MULTICLICK FORMAT
AN OFFER PRESENTED ON GOFEMININ
ET
INTEGRATION OF 4 CHAVROUX RECIPES
HIGHLIGHTING THE BRAND AT THE HEART OF THE CONTENT