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ThinkPad Edge



ThinkPad Edge Messaging

POSITIONING STATEMENT

ThinkPad Edge: The Entrepreneur’s Edge (Reliability combined with enhanced user experience and progressive design)

TARGET AUDIENCES

SMBs for whom their PCs are a face of their organization and want a stylish laptop

Why is this series important

ThinkPad Edge is specially designed for SMBs The ThinkPad Edge combines the features and performance SMBs need with style that is as distinctive as its users. The new design philosophy, features and functions were chosen to address SMB customers’ unique requirements and budgets.

INTRODUCING THE RANGE

Edge 11/13 and E220s When you need more portability, longer battery life and lower cost. E220s when you need the latest technology and premium features in a striking design.

Edge 14/15, Edge E420/E520 and E420s Wider viewing area, High performance Intel Cores, Discrete graphics, ODD, Fingerprint reader, digital stereo microphones. E420s when you need the latest technology and premium features in a striking design.



ThinkPad Edge Messaging

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ENHANCED EXPERIENCE PRIDE & CONFIDENCE

The ThinkPad Edge is budget friendly and comes with green features and innovative security features to save you time and money

• Choice of processors: The ThinkPad Edge comes with a choice of AMD or Intel processors (select models) making them very easy on the pocket

• Green features: The ThinkPad Edge come with ES 5.0, EPEAT Gold (select models) and Power Manager that not only make it extremely energy efficient, but also let you configure the power settings; thus saving energy costs

• Fingerprint reader (select models): The Fingerprint reader makes forgetting your password a thing of the past and makes your PC more secure, helping prevent PC breaches

• Award winning service: The ThinkPad Edge comes with Lenovo’s award winning service, with best-in-class fix rates and call response times.

The ThinkPad Edge provides an unparalleled usage experience

• Stylish: The ThinkPad Edge makes a statement in your hands with it stylish design

• New contemporary keyboard design: The Edge comes with a new contemporary keyboard design, that gives you an unparalleled typing experience

• Connectivity: The Edge comes with a range of wired and wireless connectivity that lets you stay connected wherever you work and have access to your network

You leave your PC worries behind and focus on your business when you rely on the ThinkPad Edge.

• Legendary ThinkPad quality and reliability: The ThinkPad has been known for its legendary quality and reliability and the Edge lives up to this reputation

• Bold design with exciting colors: It has a bold design and exciting colors to match your style

• Looks sophisticated: The sophisticated looks match your image and let s you project a professional image

• Spill-resistant keyboard: The ThinkPad comes with a spill-resistant keyboard that has a liquid drainage system that protects it from typical minor spills



ThinkPad Edge MessagingInter series comparison

Edge E420 Compared to Lenovo B460: The Lenovo B460 lets you work faster and smarter at a low starting price. The ThinkPad Edge E420 comes with similar performance but comes with the new island style keyboard, reliability features like spill-resistant keyboard, trackpoint, multi-touch touchpad and award winning customer support and services making it ideal for SMBs looking for the best business PC experience

Edge E420 Compared to IdeaPad V460: The IdeaPad V460 lets you work faster and smarter at a lower starting price and comes with sharp looks. The ThinkPad Edge E420 comes with similar performance but comes with the contemporary ThinkPad keyboard, new soft matte finish reflect your personal style, reliability features like spill-resistant keyboard, trackpoint, multi-touch touchpad, and award winning customer support and services making it ideal for SMBs looking for the best business PC experience

Edge E420 and E520 compared to SL 410/510: The Edge E420/E520 come with the latest Intel technology and come in a choice of colors. The SL 410/510 uses Intel Core 2 Duo technology and comes with the classic style and color. It is targeted at most price conscious customers seeking the ThinkPad reliability

Edge 13” Compared to IdeaPad V360: The IdeaPad V360 is an ultraportable that lets you work faster at a lower starting price and comes with sharp looks. The ThinkPad Edge 13 is an affordable CULV that comes with the redesigned island style keyboard, longer battery life, more connectivity options such as WWAN (optional), reliability features like spill-resistant keyboard, 3 color choices to reflect your personal style, choice of AMD and Intel options, trackpoint, multi-touch touchpad and award winning customer support and services making it ideal for SMBs that are looking for the best business PC experience

Edge 11” Compared to ThinkPad X100e: The ThinkPad Edge 11” is a TopSeller ultraportable designed for sale to SMB customers who are looking for every day low pricing on standard configurations purchased off the shelf. These customers do not require custom images, custom models, global models or platform stability. For customers with any of those requirements, we recommend selling ThinkPad X100e, which is fully customizable and available to bid into Large Enterprise and Public Sector accounts



ThinkPad Edge MessagingInter series comparison

Edge 13 Compared to X201i: The X201i provides ultimate portability with 12.1” display, higher battery life (up to 11 hours battery life with 9 cell), starts at 2.5lbs and provides up to 2X higher performance with Intel Core i3, i5, i7. The Edge 13 has a larger screen size and comes with AMD as well as Intel options with a low starting price of $549

Edge E420/E520 compared to T410i/T510i: The T410i/510i provides portability with no compromise performance. It provides the best performance with Intel Core i3/i5/i7 processors and comes with advanced security and ultimate durability. The Edge E420/E520 comes with Intel Core i3/i5/i7 (Huron River platform) and have a new soft matte finish to match personal style. It is priced lower than T series.

Edge 11 compared to X201i: The X201i provides ultimate portability with 12.1” display, higher battery life (up to 11 hours battery life with 9 cell), starts at 2.5lbs and provides up to 2X higher performance with Intel Core i3, i5, i7 [X201 w/ i5-450M gets up to 2.8GHz w/ Turbo Boost vs. Edge 11 w/ up to 1.33GHz]. The Edge 11 is a step up from a Netbook…..in style and comes with AMD as well as Intel options with a low starting price of $449

Edge E220 compared to Edge 11” and 13”: The E220s comes with the latest Intel Huron River platform and new features such as mSATA, 720p HD Webcam. It comes in a striking new design, has Infinity display and is a highly mobile machine. It is an ultrathin platform at .86” (thinner than Edge 11” and Edge 13”), and weighs 3.5 lbs (less than Edge 13”).

Edge E420s compared to Edge E420 and E520: The E420s comes in a striking new design, weighs only 4.1 lbs, is thin (23.1 – 31.2 mm), has Infinity display and is a premium machine.



ThinkPad Edge E420 / E520




POSITIONING STATEMENT

ThinkPad Edge: The Entrepreneur’s Edge (Reliability combined with enhanced user experience and progressive design)

SELLING SUMMARY• The latest technology in a refined Edge design (New

soft matte finish, Up to 13% thinner than Edge 14 and Edge 15, Latest Intel Huron River Platform, HDMI, 2GB ATI Mobility Radeon 6630 , 1 and 2 GB VRAM)

• Next gen VoIP experience with 720p HD webcam and Keystroke Noise Suppression software

• Features to ensure an enhanced user experience (Lenovo Enhanced Experience 2.0, Full sized keyboard with numeric keypad on E520)

• Legendary Think reliability

• Backed by award winning Support and Services

Claims

• Lenovo Enhanced Experience 2.0 for Windows 7 improves boot up time by up to 30% for boot up time as low as 30 seconds.

WOW features

• Eye catching design in a new soft matte finish

• Optional 2GB ATI Mobility Radeon 6630 Switchable Discrete Graphics

• Slender 29mm thin and weighs as low as 4.6 lbs

• Next gen VoIP experience with 720p HD webcam and Keystroke Noise Suppression software

• Lenovo Enhanced Experience 2.0 for Windows 7 improves boot up time by up to 30% for boot up time as low as 30 seconds.




SAVE TIME & MONEY

Pil

lars

ENHANCED EXPERIENCE PRIDE & CONFIDENCE

The ThinkPad Edge E420/E520 is designed for SMBs and comes with green features and innovative security features to save you time and money

• Choice of processors: The ThinkPad Edge comes with a choice of AMD or Intel processors making them very easy on the pocket

• Green features: The ThinkPad Edge come with ES 5.0, EPEAT Gold and Power Manager that not only make it extremely energy efficient, but also let you configure the power settings; thus saving energy costs

• Fingerprint reader: The Fingerprint reader makes forgetting your password a thing of the past and makes your PC more secure, helping prevent PC breaches

The ThinkPad Edge E420/E520 provide an unparalleled experience with its high performance, stylish design, the new keyboard and next gen VoIP experience

• High performance: The Edge E420/E50 come with the latest Intel Huron river platform, Lenovo Enhanced Experience 2.0 for Windows 7, 2GB AMD Radeon, 1 and 2 GB VRAM drives making them high performance machines.

• Stylish: The ThinkPad Edge makes a statement in your hands with it stylish design

• New contemporary keyboard design: The Edge comes with a full sized keyboard with numeric keypad on E520

• Next gen VoIP experience : With

720p HD webcam and Keystroke

Noise Suppression software

You leave your PC worries behind and focus on your business when you rely on the ThinkPad Edge E420/E520

• Legendary ThinkPad quality and reliability: The ThinkPad has been known for its legendary quality and reliability and the Edge lives up to this reputation

• Bold design : It has a bold design with new soft matter finish

• Looks sophisticated: The sophisticated looks match your professional image and let s you project a professional image

• Spill-resistant keyboard: The ThinkPad Edge E420/E520 come with a spill-resistant keyboard that has a liquid drainage system that protects it from typical minor spills




Sales / Channel

The ThinkPad Edge E420/E520 give you a host of choices to increase your revenue and profitability. It provides you the ability to provide ThinkPlus™ services, range of options and accessories. This coupled with the fact that ThinkPad notebooks are reliable and easy to manage reduce the demands on costly support staff, further boosting your profitability.

Managed Service Providers

The ThinkPad Edge E420/E520 is an exciting new SMB notebook that has the quality and reliability the ThinkPad brand is renowned for. As part of a comprehensive computing solution, the ThinkPad Edge E420/E520 come with Lenovo’s ThinkVantage® Technologies system management tools, award-winning customer support and choice of services that include leading warranty, Priority Support and accident protection offerings. These, coupled with Lenovo’s innovative partner programs and favourable pricing, make the ThinkPad Edge the ultimate SMB solution for MSPs

Services messaging

All ThinkPad customers receive Lenovo’s award winning Warranty Service and Support. You can upgrade your existing base warranty on your mobile and desktop systems, expand the term of your coverage and/or improve response time and level of service. This means you get coverage and features that you value most, with a fixed-term, fixed-cost service solution that fits your budget and allows you to accurately predict equipment expenses over the term of your coverage. ThinkPlus Support provides a single source solution that can be incorporated into the program your Business Partner provides. The flexible portfolio of offerings is designed specifically for small and medium size businesses and gives you and your staff the peace of mind to focus on your business. Small business operations require priority attention to support needs and need fast, expert product support to keep you up and running . Lenovo’s ThinkPlus Priority Support is an integrated product support solution that gives your and your staff direct access to the right level of technical support on the first call, making your priority our priority. By-pass basic troubleshooting and experience shorter hold times, reduced repair times and higher first time fix rates so that you and your staff can concentrate on mission-critical business activities.

The unexpected can happen. Even to exceptionally engineered PCs. Lenovo ThinkPad Protection goes beyond the system warranty and provides coverage for minor drops, liquid spills, and more. You'll have complete peace of mind by ensuring that your IT budget is sound, avoiding the hassles and budget implications of paying for unplanned system repairs. ThinkPad protection lowers the notebook’s total cost of ownership by extending its life and protecting your investment and provides a predictable way for small and medium business customers to budget for PC repairs while maintaining user productivity. You can also guard against hard drive failure by selecting Lenovo Hard Disk Drive Retention. If your hard drive should happen to fail, instead of returning the damaged part to Lenovo, you can keep your hard drive, retaining your valuable files. Lenovo Hard Disk Drive Retention ensures that your confidential information never leaves your hands.

To learn more about these and other available Lenovo Services, visit www.lenovo.com/services




Why buy this product over the competition

TBDComparison with previous generation

Edge E420 / E520 compared with Edge 14” and 15”: The new Edge E420/E520 come with the latest Intel Huron River platform and weigh 10%-13% lighter than Edge 14 and 15. They are higher performance machines with 2GB AMD Radeon, 1 and 2 GB VRAM. They come with the latest Lenovo Enhanced Experience 2.0 and Lenovo RapidBoot technology.

They come with 720p HD webcam instead of the low light sensitive webcam.

They do not come with the illuminated keyboard as on Edge 14 and 15.

Recommended Options

TBD

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