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Global CDMA LBS Update LBS Roaming Meeting, Macau

March 22, 2007

Global CDMA LBS Update LBS Roaming Meeting, Macau

March 22, 2007

LBS Market Update

Market Update | Asia

• Launched A-GPS for LBS • More than 9 million handsets with AGPS • Highly successful with more than 135 different

apps• AGPS considered as one of the key features for

more subscriber adds compared to DoCoMo

• Launched A-GPS for LBS in Feb 2004• More than 1.8 million handsets with A-GPS• More than 110 different apps• Navigation is viewed as one of the key

differentiation features for Unicom CDMA

• Launched A-GPS for LBS• More than 7 million LBS handsets (70+ models)• More than 60 LBS applications

A-GPS also successfully deployed at…


Market Update | Americas

• Deployed A-GPS for E-911 and LBS Services since Q4, 2005; Nextel has had GPS for a longer time

• 19 different applications, Turn-by-turn and Family Finder very popular; also enterprise apps inherited from NXTL

• >95% of all new handsets are A-GPS enabled

• Deployed AGPS for E-911 and LBS Services since Q1, 2006

• Main apps are VZW Navigator and Chaperone (family finder)

• >95% of all new handsets are A-GPS enabled

• Have launched A-GPS mainly for LBS

• Navigation and friend finder apps are popular

• Launched AGPS in 2005

• >1 million handsets which are AGPS enabled

• Personal security and navigation applications proving to be popular



LBS Roaming Update

North American CDMA LBS Summary

•Location Based Services (LBS) are becoming a key differentiator in the North American CDMA market. •2006 was a great year for LBS services in North America• There are 7 North American CDMA carriers who have either launched user plane LBS services or will soon launch user plane LBS services. In addition to user plane launches some north American carriers have commercial applications using control plane• Verizon wireless, Sprint Nextel, Telus Mobility, Iusacell have all commercially launched user plane LBS. USCC, Alltell, and Bell Mobility are very interested in user plane LBS • Carriers are very interested in LBS roaming in the region• Sprint Nextel, Telus Mobility and Bell Mobility have also launched commercial applications that use control plane LBS architecture

North American CDMA LBS Roaming Summary

• LBS roaming working group was created within the CDG International Roaming Team (IRT) in September 2006.

• The goal of LBS roaming working group is to develop roaming specifications and roaming solutions within the CDG IRT framework to enable LBS roaming in both Control Plane and User Plane architectures

• We had excellent carrier and vendor participation in the 3 LBS roaming summit meetings. We identified roaming solutions for both user plane and control plane LBS roaming

•We have organized 3 North American focused LBS roaming summit meetings

• September 2006, Chicago– This was a carrier only meeting. All the 7 North American CDMA carriers

attended this meeting.• November 2006, San Francisco

– There was a healthy participation from carriers and LBS vendors. Due diligence was done on many possible user plane and control plane solutions for LBS roaming. We achieved a consensus on narrowing down the list of possible solutions.

• January 2007, Denver– Specific agreed upon solutions were presented for both control plane and

user plane roaming. Solutions such as DNS, and inter-PDE transaction solution were presented

LBS roaming resources

• All presentations and documentation from previous summit meetings are available on a CDG WiKi page:http://210.54.118.1/wiki/LBS_Roaming_Documents

• There is a email reflector that the LBS roaming team uses frequently to make new announcements < [email protected]> Details on adding yourself to this reflector are available on the WiKi page

• LBS working group is also a great way to connect with and socialize with the key individuals who are driving LBS in North American CDMA market.

Some Commercial LBS Applications Examples

Key Facts

•gpsOne considered a standard feature on all mobile handsets

•Greater than 300,000 position fix requests per day

•3X subscribers for EZ-Naviwalk compared to non-LBS applications

•Nearly 80 percent of KDDI subscribers, or 17 million people, already have handsets equipped for GPS (27th March 2006)

Applications

•130 different LBS Applications across both consumer and enterprise

•EZ@Navi

–Launched on 09/03

–400,000 Subscribers:

–1.5 Billion Yen Annual Revs in JPY (Est):

•EZ-Naviwalk - Full-scale pedestrian navigation


–200,000 Subscribers

–Usage Fee in JPY/500 maps: 28

•Enterprise Tracking


–316 Customers (as of 10/03)

–214 M Annual Revs in JPY (Est):

Information derived from public sources

Key Facts

•19 LBS applications for both consumers and enterprise at Sprint and Partners

–People go into Sprint-Nextel stores because they equate Nextel with GPS

–Nextel sees higher ARPU, reduced churn and new customer acquisition due to GPS

–Data subscribers sign up for GPS and use other services as well

–Nextel enterprise ARPU is about $68/month

Applications

GPS - Find Navigate (Consumer)

•TeleNav – monthly fee @ $10 /month

–Turn-by-turn driving directions

•Nextel Mobile Locator @ $15/month

–Web-based application for locating handsets

•MAPQUEST FIND ME @ $5.99/month

–People Finder, POI. Maps

•Trimble Outdoors @ $15/month

–Off-road Navigation

•PC*Miler Mobile @ $25/unit/month

•Garmin Mobile @ $9.99/month

–POI, turn-by-turn directions, traffic, weather, fuel prices

•Family Finder @ $9.99/month

–Child and family finder

*Information derived from public sources

Applications

GPS – Track, Manage (Enterprise)

•TeleNavTrack – monthly fee @ $10 /month

–Run, analyze, and optimize fleet management

•@Road Pathway @ $9.99/month

–Mobile Resource Management Services

•XORA GPSTimeTrack @ $5.99/month

–Track employee jobs, hours, location

•eTrace by Gearworks @ $15/month

–Measure, manage, optimize field svc. operations

•CometTracker by ActSoft @ $9.99/month

–Tracks time, tasks, and workers in real-time

•CorrigoConnect @ $17/phone/month

–Field Svcs. Automation

Supply Chain Management

•Prophesy MobileComm

•MobileCast by UPS Logistics

•Descartes MobileLink

•Cheetah Delivery Fleet and Tracks

•Deo by Penchant Software *Information derived from public sources

Continued

Key Facts

•Bell Mobility has increased the ARPU of Business Tracking customers by $25 per month

•100,000s of Roadside Assistance users @$5 per month

Applications

•MapMe Service – POI, Real time maps, locate yourself and biz around you

•Seek and Find – Locate family members and other subscribers - $5 /month

•Roadside Assistance

•Typical solutions target Dispatch, Fleet Tracking, Field Service and Mobile Workforce Management verticals

“Location is not an application, it is an ingredient that can enable multitude of

applications”


Key Facts*

•More than 500k gpsOne handsets with Vivo Encontra applications*

•31k unique users (9.1% penetration) consistently use at least 1 of the 3 services

•70k successful locations delivered

•192k downloaded maps

Applications

•VIVO Localiza

–Enables users to locate other users

•VIVO Aqui Puerto

–Guide that users can search to find Points of interest and convenient routes to get there

•VIVO Onde Estou?

–Locates the user and show a map of where they are located

“We see more awareness of location when users go to shops to buy phones …”

* 6 months after launch
