www.rockfire.com.tw

W E L C O M E T O

Padix Company Ltd.

www.rockfire.com.tw

About RockfireAbout Rockfire

The Symbol of Game Controller

Company Profile Factory Tour TQC Activity Product Lines Marketing

www.rockfire.com.tw

Company Profile

Establishment Office & Manufacturing Sites Padix headquarters Manpower

www.rockfire.com.tw

Establishment

•1983 Padix foundation

(Capital: USD $ 5,000,000)

•1991 Rockfire Brand created

An Eye To keep Track Of…

Ever since before its formal incorporation in 1991, Padix Company Limited have

devoted extensively on research and development of game controller since 1988.

Our company have vowed to provide a complete cutting edge, innovative and affordable

range of computer game controllers, consoles and accessories, which increases both

the functionality and creativity. In the development of our products, we strive to offer

the industry the widest variety, pleasure and excitement.

www.rockfire.com.tw

Rockfire - The Symbol of Game Controller

Rockfire - The trademark holds by Padix Company Limited since its formation. Right from its initiation, our spirit is to keep the industry alive and be equivalent to a rock that is always bursting in fire. Our present product range includes gamepad, joystick, racing wheel and accessories. There are more than 350 employees at our factory in China, and an efficient workforce of 18 employees in Taiwan head office. The brand is available in Germany, England, Italy, France, Netherlands, Spain and other European countries. It is also available in Central and Southern America, United State, Canada, South Africa and other Asian countries.

"The Symbol of Game Controller" literally anticipates to the wishes of consumers who, besides functionality, are paying more attention to design and color. All Rockfire products have always been given a "new edge" style and be completely in line with new millennium.

Establishment

www.rockfire.com.tw

Quality & Services

Rockfire stands for quality and services. By only manufacturing products according to the

highest standards, we guarantee every Rockfire’s product has been manufactured under the

strict compliance to ISO 9002 since 1995. A group of highly professional engineers have been

posted ready to provide an adequate and professional service, 24 hours a day, 7 days a week.

Establishment

www.rockfire.com.tw

Business Type:

Professional Gaming Devices manufacturer

(over 20 years)

The Right Equipment

This is a promise of Padix Company Limited to everybody who wants more variation, enjoyment and excitement from the gaming industry. Regardless of race, age, profession,nationality or preference, Rockfire offers more, more than what you have been expecting…

Establishment

www.rockfire.com.tw

Office & Manufacturing SitesA Leader in the Industry…

Being a pioneer and leading manufacturer of gaming controllers, Padix Company Limited has sought to manage each step of production process effectively. We had established an innovative production flow, including most advanced machinery, injection machines, molding machines and automatic packing lines to control the quality with stringent, effective procedures. Padix Company Limited accomplish high quality with high-efficiency.

The company currently operates in four shift, working efficiently with 24 hours around the clock. With a capacity of 180,000 units per month in 2006, it roused to 230,000 units per month in 2007, and targeting for 250,000 units per month in the follow year 2008.

Currently Padix Company Limited holds office in Taiwan, having full control of sales & marketing, product management, R&D, SW development and administrative & finance. This decision led company keep on improvement, turn-around time and achievement of customer satisfaction.

www.rockfire.com.tw

Padix Company Ltd. (Head office) 昶瑋實業股份有限公司 --Taipei, Taiwan , R.O.C Area: 600 sq./m

Charmwinner Co, Ltd. (Factory 1) 中山昶瑋有限公司 --Zhong Shan city, Canton, China. Area: 5600 sq./m

Office & Manufacturing Sites

total over 370 employees

www.rockfire.com.tw

Padix HeadquartersPresidentVictor Yu

ConsultantSam Lee

General ManagerMike Hsieh

Sales & Marketing Dept. Frank Liu

R & D Dept.Kenny Tseng

Adm. Dept.Sandy

Accounting

Personnel

Info. CenterQA

Manufacturing

Procurement

MIS

Customer Service

Calibration

Mechanical

Electronics

Sales

Marketing

P.M.

www.rockfire.com.tw

• Head-office: 18 employees

Sales & Marketing Dept.

Product Management Dept.

Administration / TW Purchasing Dept.

MIS / SW / Customer Service Dept.

• China factory: over 350 employees

-- 18 staffs in RD Dept.

-- 26 staffs in QA/QC Dept.

Manpower

www.rockfire.com.tw

Factory TourFactory Tour

Production CapacityFactory OrganizationProduction Lines Process Flow Chart

www.rockfire.com.tw

Padix Factory (2008) :

• Gamepad: 250,000 PCs / Per item / month

• Joystick: 200,000 PCs / Per item / month

• Wheel : 150,000 PCs / Per item / month

• Accessory : 100,000 PCs / Per item / month

Production Capacity

www.rockfire.com.tw

Zhongshan Charmwinner Electronics Ltd.

F a c t o r y s t r u c t u r e M a p

開發課

喻文強

副理

倉庫課

蕭德武

制工課

賴賢榮

委

外

劉素文

採購課

雷淑梅

品保課

李波

品管課

李波

人資課

劉立斌代

廠務課

劉立斌

生產課

魏軍

加工課

魏軍

生管課

廖如兵

報

關

甯岳平

會計

出納

實驗室

IPQC

IQC

FQC

Rockf ire 中山昶瑋電子有限公司

CIP

小組

採 購

賴正杰 經理賴正杰 經理

制 工

曾明華 經理

生 產 部倉 庫研 發 部

曾明華 經理

廠務端組織架構圖

管 理 部品 保 部 生 管

5S 推 行 小 組管 理 代 表

李 波

財 務 部

資料中心

王哲輝 協理 賴正杰 經理王哲輝 協理 王哲輝 協理 王哲輝 協理

臺 北 總 公 司

協 理王哲輝

王哲輝 協理兼廠 長

www.rockfire.com.tw

Production Line Floor 1

QA Office 衛生間5.5m

Power room toilet

Product Storehouse Product Storehouse

Storage 空module 壓

18m Elevator air-pressure machine 機oven

烤箱

FloorStore House

Office QA Testing Product Storehouse

6m

6m

52m

www.rockfire.com.tw

Production Line Floor 2

52m

材料区 Toilet

material

Lab room

I PQC验货18m El evator IPQC验货

corri dor Product i on, QA Of f i ce TW Manager Shipping Office

Conference Meet i ng room Of f i ce R&D Of f i ce

Fl oor 生產、生管、資材、行政、採購部辦公室

Materi al , Purchasi ng Of f i ceRest Room Trainning room Head Manager office Financial Office

ic line 前置

隔离室

ic line 前置 插件

修板

隔离室

ICT測試機 ict test machine

自動切腳機automatic cuttingmachine

波峰焊機 wavesoldering machine

www.rockfire.com.tw

Production Line Floor 3

衛生間QA

toilet

Storege

18m El evator JA line

JB Material Area

Floor

Material team

JB Material Area

Room

6m

JA Line 32M

Reserving Line 23M

JB Line 23M

空調機air condition

空調機air condition

空調機air condition

Reserving Line 32M

www.rockfire.com.tw

IPQC

IPQC

IQC

IPQC

Process Flow Chart

1)Stop line2)Identify defect3)Purge lot from defect station & rework4)Corrective action & resume production

Incoming WIP Assembly & Package

Wave soldering

Touch up

ICT 100%

OKNG

Rework

DIP

Material Suppliers

NGIQC

OK

MRB

Func.Test

Label

Packing

Stock

OK

OK

Case / Cableassembly.

NG

Rework

NG

NGIPQC

OK

Cosmetic

Shipping

FQCNG

OK

www.rockfire.com.tw

TQC Activity

Quality PolicySafety & ApprovalsRockfire QA LoopContinuous Improvement/Training

www.rockfire.com.tw

Keep creative and progressive in new product development. Offer the best quality and the best service to customers.

永遠秉持著新的創意與改進的精神，提供最好的品質與服務，以滿足顧客的需求

Quality Policy

www.rockfire.com.tw

Safety & Approvals

CEFCCISO 9002TUV CERT

www.rockfire.com.tw

Supplier Base

MaterialSupplier

Production line

IQC

Sub-Contractor Supplier

Raw material

WIP Source inspection

QE(Quality Issue)

IPQC

TEST Lab.

QESales

(Coordinator) (Coordinator)

(Quality Issue)

CustomerFQC

(Quality Issue)

Rockfire QA Loop

www.rockfire.com.tw

Routine review meeting -- Daily QA review meeting

Weekly QA meetingMonthly quality review meeting

Quality Concept Training

Corrective Action LoopAbnormal Quality NotificationCustomer Complain Handling Form

external internalISO 9002 documentation 5SStatistics Process Control Control ChartStatistics Quality Control Sampling Plan

Reliability ProgramQuality Consciousness

Continue Improvement /Training

www.rockfire.com.tw

Product Lines

Rockfire Product Family (in PC/TV)GamepadJoystickRacing WheelAccessory/ PC Audio device

2D-3D G-Sensor, Gyroscope, 5 Axes PC,

Force Feed Back, Vibration Feed Back , BlueTooth, RF2.4G Wireless, RF27Mhz, IR Wireless, ……

www.rockfire.com.tw

Marketing Marketing

Territory Of SalesSales and MarketingBusiness PartnersFuture PlanningProduct Roadmap 2009

www.rockfire.com.tw

Territory of Sales

JP 20%

Asia Pacific 10%

America 10%

Europe 20%

Middle East 5%

OEM/ODM 35%

www.rockfire.com.tw

•Spread out all over the world

EuropeMid East Japan

Asia Pacific

China

U.S.A

Sales and Marketing

Mid/South America

North Arica

www.rockfire.com.tw

Business Partners

OEM/ODM Projects: Gaming Controller, Gaming MS,

Gaming Accessory.

Global Buyers: Jollenbeck, Trust, Innovation, GBB, Argos,

Dixon, Carrefour, Hama, Rectron (Corex), NGS, BostonPC, Action, Messiah, Leadership, Elecom, Sanwa, Loas, Buffalo, Infinity, Pearl, Utron, DickSmith……

www.rockfire.com.tw

Future PlanningFuture Planning Dedicated OEM/ODM Service.

Market survey/ID design/Function design/Mechanical design/Cost effectiveness/Production efficiency.

Enhance Gaming peripheral Market. --PS3/ Wii/ Xbox360.

--PC/ Notebook. --Mobility gaming device innovation.

www.rockfire.com.tw

Product Roadmap 2009

Wireless pc multimedia controller

Wii JacketAccessory

PS3 Steering Wheel.

2 in 1 組合式 2.4G wheelWheel

民航機飛行控制器Dual JoystickJoystick

PS3/PC new gamepad

Car gamepadwii gamepad

Block gamepad2.4G Wireless ps3+PC gamepadStick gamepad

Wire ps3+PC gamepadFPS padReel wire gamepadWii style GC+PC gamepad

Gamepad

Q4Q3Q2Q1

Rockfire 2009 ROAD MAP

www.rockfire.com.tw

Gamepad

Q2

Gamepad 外殼或是部分外觀零件採用金屬材質，增加質感

金屬材質使用

GameapdJoystick

搭配 G-sensor 運算更精確的位置。提高控制器的精準度

Gyroscope

Light Gun動態影像偵測，可是用在光線槍或是簡報器的方案。

Cmos sensor

GameapdJoystick

重力加速度偵測，有分兩軸及三軸，可用在在 PC 平台下模擬 Wii 遊戲機的玩法。

G-sensor

Wheel在新設計的方向盤上，握把包覆人造皮革，使其更接近真實的感覺。

握把覆皮技術

Q4Q3Q1說明技術

Rockfire 2009 新技術 ROAD MAP

New Technology for 2009

www.rockfire.com.tw

The EndThe End

Thank You for Your Listening

Q & A