padi dema program 2011 schedule

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PADI DEMA Program 2011 Schedule. Includes: course director update, IDC staff update, EFR IT Instructor Trainer program, risk management seminar, member social (PADI Live), Project AWARE 2.0, EVE seminars and more.

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Walk the red carpet and spend the afternoon as PADI recognizes and applauds your star power. Join us for an interactive session focusing on 2012 trends where you engage and contribute to the discussion. This informative session will not only recognize the success of PADI Members, it will also drill down to the tactics they employed to generate their stardom. The stage will then light up as a renowned key note speaker prepares you for the week ahead with a dose of humor and inspiration. Stay for the after party to catch up and mingle with friends and colleagues from around the world.

2012 Course Director UpdateJames Morgan & Johnny Wetzstein Grand D/E | Rosen Centre Hotel Tuesday, 1 November 2011 8 am 12 pmThis half-day program is open to all renewed and active status Course Directors and will focus on:

Emergency First Response Instructor TrainerJulie Taylor Sanders Salon 5/6 | Rosen Centre Hotel Thursday, 3 November 2011 8 am 1 pmThishalf-dayprogramisopentoallEmergencyFirstResponse Instructors who have completed the preparatory online component and conducted at least five Emergency First Responsecoursesorissuedatleast25EmergencyFirst Responsecoursecompletioncards.Includedisaccessto onlinepresentations,anEmergencyFirstResponseInstructor Trainer Manual,EmergencyFirstResponseInstructorCourse LessonGuides,EmergencyFirstResponseInstructorCourse exambookletandInstructorTrainerapplicationfee.Please bringacurrentorupdatedEmergencyFirstResponseInstructor Manual.

Newandrevisedprogramsandproductsaswellasan overview of any associated standards and curriculum changes as they relate to Instructor Development. HowtoacquirethenewRecreationalRebreatherand TecRebreatherInstructorTrainercredentials. Memberssharingtheirkeystosuccessandtipsfor organizingProNights. Up-to-dateexplanationsoftheKnowledge DevelopmentcriteriabeingappliedduringInstructor ExaminationsandtheCourseDirectorTrainingCourse. Ceremonyhonoringthe2010PlatinumCourse Directors in attendance.

Register for Emergency First Response Instructor Trainer at http://efrit-mailer.eventbrite.com

Register for 2012 Course Director Update at http://2012coursedirectorupdate-mailer.eventbrite.com

2012 IDC Staff Instructor UpdateJames Morgan & Johnny Wetzstein Jr. Ballroom G | Rosen Centre Hotel Friday, 4 November 2011 8 am 12 pmThis half-day program is open to all renewed IDC Staff Instructors and will focus on:

Training for EVE5Mark Spiers / ISSys Staff Salon 7/8 | Rosen Centre Hotel Wednesday, 2 November 2011 Thursday, 3 November 2011 Friday, 4 November 2011 Saturday, 5 November 2011 8 am 11 amJointheprogramscreatorsforthesehands-onworkshops thathighlightkeytoolstomakeEVE5increaseyoursalesand saveyoutime.Totakefulladvantageoftheseprograms,make sureyoubringalaptopwiththelatestversionofEVE5toeach workshopyouattend.

Newandrevisedprogramsandproductsaswellasan overview of any associated standards and curriculum changes as they relate to Instructor Development. HowtoacquirethenewRecreationalRebreatherand TecRebreatherInstructorTrainercredentials. Memberssharingtheirkeystosuccessandtipsfor organizingProNights. Up-to-dateexplanationsoftheKnowledge DevelopmentcriteriabeingappliedduringInstructor ExaminationandtheCourseDirectorTrainingCourse.

Register for EVE Marketing Workshop on Wednesday at http://evemarketingworkshop-mailer.eventbrite.com Register for EVE and the Business of Diving on Thursday at http://evebod-mailer.eventbrite.com Register for Getting Started with EVE and EVE Online on Friday at http://eveonline-mailer.eventbrite.com Register for EVE Advanced Workshop and Integrated Marketing for Dive Businesses on Saturday at http://eveadvanced-mailer.eventbrite.com

Register for 2012 IDC Staff Instructor Update at http://idcstaffinstructorupdate-mailer.eventbrite.com

MiniseMinars at the OC COnventiOn Center

MiniseMinars at the OC COnventiOn Center

Hows the Viz 2012?Dr. Drew Richardson Thursday, 3 November 4:00 5:30 pm (N210 A) Friday, 4 November 1:30 3:00 pm (N210 A)Readytorevolutionizeyourbusiness?JoinPADIWorldwide PresidentandChiefOperatingOfficer,Dr.DrewRichardson asheshowsyouwhatsinstoreforthenext12months.In additiontoassessingthestateoftheindustry,markettrends andcertificationsinformation,Richardsonwillhighlightan upcomingseriesofPADIprogramsthatwillboostyourprofits whiletransformingthewayyoudobusiness.

New Programs and Products to Revolutionize How You Do BusinessJames Morgan Wednesday, 2 November 1:30 3:00 pm (N210 B/C) Thursday, 3 November 12:30 2:00 pm (N210 A) Friday, 4 November 4:30 6:00 pm (N210 A)This90-minuteseminarhighlightsinnovativeproductsand services, and then reveals how you can use them to improve customerrelations,attractnewcustomers,boostsalesandincrease revenue.Topicsinclude:RecreationalandTechnicalCCRcourses, thePADIOnlineCommunity,PADIProsSite,eCard,PADIPreferenceCenter,TecRecCenterAwardandGreenStarAward.

Risk Management for InstructorsPat Fousek Wednesday, 2 November 9:00 10:30 am (N210 A) Thursday, 3 November 2:00 3:30 pm (N210 A) Friday, 4 November 12:00 1:30 pm (N210 B/C)Areyoupreparedintheeventofadiveaccident?Learnhow conservativedecisionsprovidebetterprotectionforyouand yourdiversbyanalyzingrealdiveincidents.Findouthowto bettermanageriskinyourcoursesandthroughoutyourdive careerduringthis90-minuteseminar.

Public Safety DiverBill Hamm / Mike Berry Wednesday, 2 November 11:00 am 12:00 pm (N210 B/C) Friday, 4 November 12:00 1:00 pm (N210 A)Discoverhowtoincreaseyourrevenuesbyexpandinginto thisnichemarket.Thisseminarwillcoverthenewlyreleased program along with plans for future distinctive specialty courses and instructor ratings. Youll also learn how to reach out to military, police and fire personnel.

PADI Standards and OpportunitiesJulie Taylor Sanders Wednesday, 2 November 12:00 1:00 pm (N210 A) Friday, 4 November 4:00 5:00 pm (N210 B/C) Saturday, 5 November 10:00 11:00 am (N210 B/C)Learnhowtoleverageyourstrengthsandexperiencethrough opportunitieswithspecialtycoursesandPADIeLearning. YoullalsohearhowtointegratethelatestILCORGuidelines intoyourEmergencyFirstResponsecoursesandhowyoucan incorporatenewProjectAWAREinitiativestomaximizeyour conservation efforts.

Tec ProgramKarl Shreeves / Mark Caney Thursday, 3 November 9:00 10:00 am (N210 B/C) Friday, 4 November 3:30 4:30 pm (N210 A)ThisseminarpresentsanoverviewoftherecentlyreleasedPADI RebreatherDivercoursesandTecRecTechnicalCCRcourses. The seminar also previews courses in development as well as lookingatpopularsidemounttrainingandhardwareoptions.

MiniseMinars at the OC COnventiOn Center

MiniseMinars at the OC COnventiOn Center

Creating a Go Pro Profit CenterJames Morgan Thursday, 3 November 11:00 am 12:00 pm (N210 B/C) Friday, 4 November 3:00 4:00 pm (N210 B/C)Learnhowtoexpandyourinstructordevelopmentprogram andmakeitalucrativeprofitcenter.Thisseminarwillteachyou howtoplanandhostaProNighttoboostcertificationsand equipmentsales.ProNightsaroundtheworldareaveraging $10,000USpereventandsomehavereachedmorethan $100,000US.Hearreallifeexamplesoftacticsdivecenters haveusedtopullofftheultimateProNight-infusingrevenue intotheirbusiness.

Dive Against Debris: Moving Beyond CleanupsAnia Budziak Wednesday, 2 November 9:00 11:00 am (N210 B/C)Worriedabouttheonslaughtofoceantrash?Ifso,thissession isforyou.Diveprofessionalsaregettingseriousaboutmarine debris.Inthislivelysessionwelltalktrashandexplorehow thenewProjectAWAREprogram,DiveAgainstDebrisseeksto expandtheworldsunderstandingofthemarinedebrisproblem underwaterandworktosolveitbothlocallyandglobally.

Swim Into ProfitBob Coleman / Jill White Wednesday, 2 November 4:30 5:30 pm (N210 A) Thursday, 3 November 2:30 3:30 pm (N210 B/C)KeepyourpoolactiveallyearroundwiththePADISwimand Swim Instructor Trainer programs. This seminar will show how youcanintegrateaswimprogramintoyourbusinessand generate a new revenue stream. Find out how reaching out to thisnewaudiencecanbringnewdiversintoyourstore.

Twelve Keys to Building your Bottom Line with EVEMark Spiers / Terry Cummins / ISSys Staff Thursday, 3 November 12:00 1:00 pm (N210 B/C) Friday, 4 November 5:00 6:00 pm (N210 B/C)LearnhowyoucanuseEVEto:diagnosecustomerwantsand needs,establishamarketingstrategy,developyourcustomer relationship management, strengthen financial analysis, enhance time management and much more in this hour long seminar.

AWARE 2.0: Building Your Local Ocean MovementJenny Miller-Garmendia Wednesday, 2 November 12:00 1:00 pm (N210 B/C) Thursday, 3 November 10:00 11:00 am (N210 B/C) Saturday, 5 November 9:00 10:00 am (N210 B/C)Together,wererethinkingwhatspossibleinoceanprotection. DiscoverwhatsbehindtherecentProjectAWARErelaunchand thefocusontwomajoroceanissues:marinedebrisandsharks in peril. Dive into the new online community for conservation leaders,MyOcean,andseehowyoucanuseittoadvance yourlocaloceanmovementandcontributetoglobalchange.

business aCadeMy seMinars at the OC COnventiOn Center

business aCadeMy seMinars at the OC COnventiOn Center

Sales Training - Redefining Your Customer RelationshipsBill Hamm / Kristin Valette Wednesday, 2 November 4:30 6:00 pm (N210 B/C) Friday, 4 November 9:00 am 10:30 pm (N210 A)Hashesitation,fearoruncertaintyeverpreventedyoufromasking forthesale?Learnhowpreparingforthesale,meetingcustomer needsandbeingcomfortableaskingforthesalecanexponentially increaseyourprofits.This90-minuteseminarwillchangehowyou and your staff interact on the sales floor and in the future.

Engage Your Network: Social Media Strategies 101Kristin Valette / Danny Dwyer Thursday, 3 November 10:30 am 12:00 pm (N210 A) Saturday, 5 November 9:00 10:30 am (N210 A)Discuss the growing power of social media and how you can takeadvantageofthispowerfulmediumtogrowyourbusiness. Youlllearnhowsocialmediaworksandreceivetipsforblogging, postingtoFacebook,Twitter,YouTubeandGooglePlaces.Learn howinsertingkeywordsinblogscanincreaseyoursearchengine rankings,maximizeyourexposureonFacebookplusmanymore ways to increase your use of social media.

Pricing Strategies - Pricing with ConfidenceBob Coleman / James Rogers Wednesday, 2 November 1:00 2:30 pm (N210 A) Friday, 4 November 10:30 am 12:00 am (N210 A)Thiscuttingedge,90-minuteseminarwillteachyouhowto maximizeprofitsbyusingcustomerperceptiontoadjustyour pricing.Youlllearnhowtechniqueslikeanchoring,charmprices, salepricemarkersandpricetags-alongwithhowadjusting yourproductmixandprice-canboostyourbottomline.

Risk Management for Retailers and ResortsPat Fousek Wednesday, 2 November 3:00 4:30 pm (N210 A) Thursday, 3 November 9:00 10:30 am (N210 A) Saturday, 5 November 10:30 am 12:00 pm (N210 A)Is your dive center or resort prepared in the event of a dive accident?Learnhowconservativedecisionsprovidebetter protectionforyouandyourdiversbyanalyzingrealdive incidents.Plus,findouthowyoucanbettermanageriskinyour courses and throughout your dive career.

Is Your Website Working for You?Kristin Valette / Hammerhead Technologies Wednesday, 2 November 10:30 am 12:00 pm (N210 A) Thursday, 3 November 1:00 2:30 pm (N210 B/C)Isyourwebsitemeetingyourexpectations?Coulditdobetter? Ifso,this90-minuteseminar,packedwithinformation,isfor you.Youllhearfromwebdevelopersaboutsimpleturn-key solutionstorevampyoursite,maximizetrafficandincrease search engine optimization. These tried and tested tactics will ensureyourwebsiteisworkingforyou.

Destination Anywhere Travel = $$Nick Jenny / Theresa Kaplan Wednesday, 2 November 3:00 4:30 pm (N210 B/C) Friday, 4 November 9:00 10:30 am (N210 B/C)In todays economy, its more important than ever for dive businessestoincorporatetravelintheirproductmix.This seminar will show how to get started and provide ways to capitalizeondivetravelbusiness.Learnhowtoturnyourstaff into dive travel specialists, identify resources to train your staff, howtomarketyourtripsandmaximizeprofitsonbothgroup andindividualbookings.

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Dr. Drew Richardson President and Chief Operating Officer, PADI WorldwideDrewRichardsonhasbeeninvolvedinwatersafety,scuba divinganddiveeducationinthediveindustryfor40years, andhiscontributionshavehadanenormouseffectonthedive community worldwide. Asaneducator,Richardsonhasdirectlytrainedandcertified morethan3000diversfromentry-levelthroughinstructor trainerandhisdiveexperienceincludesover5000divesina wide variety of environmental conditions throughout the world. Richardsonhasreceivednumerousawardsandrecognition includingtheDAN/RolexDiveroftheYearin1992,theUHMS CraigHoffmanAwardforDivingSafetyin2000,theDEMA ReachingOutAwardin2004,the2010DistinguishedAlumni AwardforNovaSoutheasternUniversityandwasinductedinto theInternationalScubaDivingHallofFamein2007. Dr.RichardsonisaproficientauthorandisEditorinChief of The Undersea Journal.Hehaspublishedmorethan500 articles and papers and maintains affiliations with organizations includingtheUHMS,SPUMS,RSTC,andDAN.Hehasspoken at hundreds of conferences internationally on diving and other marinetopics.Additionally,heisChairmanoftheBoardforthe ProjectAWAREFoundation,a501(c)(3)non-profitorganization withofficesin5countriesworkinginpartnershipwithdivers worldwideforaclean,healthyandabundantoceanplanet.

Bob Coleman Vice President, Sales, International Resort and Retailer AssociationsFollowingasuccessfulcareerinthecabletelevisionindustry, BobColemanjoinedPADIAmericasin1992.With19years experienceinthedivingindustry,hebecameacertifieddiver in1974andearnedhisPADIOpenWaterScubaInstructor certificationin1993.Colemanhasanundergraduatedegree andmastersinBusinessAdministration.Ireallyenjoyhelping PADIDiveCentersandResortsdevelopstrategiestoovercome challenges and turn them into opportunities. I have the great pleasureofworkingwiththebestretailersandresortoperatorsin the world.

Mark Spiers Director, Sales and Field Services (PADI Asia Pacific)MarkSpiershasbeenaPADIMembersince1993andaCourse Directorsince1997.HejoinedPADIAsiaPacificasaRegional Managerin2006,beforebeingpromotedtoManager,Salesand FieldServicesin2007andmorerecentlytoDirector,Salesand FieldServices,in2009. BeforejoiningPADI,hespentover10yearsowningand managing dive centers and resorts in a variety of locations, includingtheUnitedKingdom,ThailandandSpain.Inaddition tohisskillsasaneducator,Markgainedawealthofexperience in retail and course sales during this time, including the use of computersoftwaretomaximizesalesgrowthinbothdivecenter and resort environments.

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Bill Hamm Director, Sales and Field ServicesBillHammcametoPADIAmericasin1996asaCourseDirector withmorethan10yearsofindustryexperiencemanagingvarious divecentersinMichiganandHawaii,USA.PreviouslyDirector oftheInternationalResortandRetailerAssociations,henow overseesthePADISalesDepartmentandRegionalManagers. Hammworkswithmanydivecentersandresortstohelpthem growtheirbusinesses.UsingPADIbusinesstools-including salestraining-hehelpsidentifypotentialproblems,provides solutions and helps implement those solutions.

Nick Jenny Executive, PADI Retailer and Resort AssociationsNickJennyhasbeenadivingenthusiastforover25years,an instructorforover20yearsandacoursedirectorforover15 years.For20yearsNickownedandmanagedBlueHorizons Dive Center which he grew from a small store front operation intoatoptier,multifaceteddivingbusiness.UnderJennys stewardshipBlueHorizonsalsobecameatravelwholesale operationwithcontractsworldwide.Hepersonallyescortedover 150groupsto22differentcountrieswhiledevelopingadiverse travelprogram.Jennysbackgroundandexperienceinretailand resortoperationsenablehimtoseeopportunitiesandconcerns fromourmembersprospectivewhileworkingtogrowtheir bottomlines.

Kristin Valette Vice President, Marketing and CommunicationsKristinValettemanagesthePADIbrandintheglobal marketplace,implementsmarketingprogramsattracting nondiversanddiverstothePADISystemofdivereducation, helpsacquireandretainPADIMembersanddevelopseffective promotions and programs to meet sales goals. With19yearsofexperienceinthediveindustry,aMastersof BusinessAdministrationinMarketing,aPADIMasterScubaDiver Trainer certification and several years dive center management in SantaBarbara,California,USAValettebringsauniquecombinationofexperienceandpassionfordivingtoPADIAmericas.

Theresa Kaplan Director, Communications and PADI Diving SocietyAPADIMasterScubaDiverTrainerandformerPADIFiveStar DevelopmentCenterowner/operator,KaplanjoinedPADI Americasin1996asamembersofthesalesteam.Kaplan currentlyoverseesPADIAmericascommunicationsandpublic relations efforts, as well as the ongoing growth and promotion of thePADIDivingSociety.

Pat Fousek Director, Legal and Risk ManagementAPADIInstructorsince1984andco-ownerofaPADIInstructor DevelopmentCenter,PatFousekbeganworkingatPADI Americasin1985andhasmanagedtheRiskManagement departmentsince1989.SheassiststhousandsofPADIMembers withtheirquestionsaboutriskmanagement,dealingwitha dive incident, understanding insurance coverage and the trials andtribulationsofalawsuit.Shealsoconductspopularrisk managementseminarsaroundtheworldandisafrequent contributortoThe Undersea Journal.

Jenny Miller Garmendia Executive Director, Project AWARE FoundationAdiversince1968,JennyMillerGarmendiaisdedicatedto maintainingandprotectingaquaticenvironments.Garmendia, aPADICourseDirector,ownedandmanagedaDiveCenter inSingaporefor15yearsandholdsaMastersDegreein InternationalPolicyStudiesfromtheMontereyInstituteof InternationalStudiesinMonterey,California,USA.Sheis experiencedinworkingwithgovernmentagenciesatlocal, nationalandinternationallevelsandhaspresentedgloballyon marinepolicy,aquaticenvironmentalissues,oceangovernance and fishing disputes.

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Ania Budziak Science and Policy Officer, Project AWARE FoundationAniaisaPADIInstructorwhodevelopedherscubaskillsand knowledgeworkingforsevenyearsasaResearchAssociate withtheOfficeofUnderwaterScienceatIndianaUniversity (IU).AtIU,Budziakhelpedtrainhundredsofscientificdiversin theuseofscubaasatoolforresearch.WithMastersDegrees inEnvironmentalScienceandPublicAffairs,Budziakisyour resourceonhowyoucanuseAWAREsnewprogramsandtools toprotecttheoceanplanetlocallyandglobally.

Karl Shreeves Technical Development Executive and Director of Decompression Diving for PADI Technical Diving DivisionShreeves designs and develops diving, marine science and CPR/firstaidinstructionalmaterialsasawriter,commercial photographerandsubjectmatterexpert,withnumerouscreditsin PADIandEmergencyFirstResponseprintandonlinepublications andvideos.Hehasalsobeenacontributingeditor,columnist andfeaturewriterformagazinessuchasSportDiver,SkinDiver Magazine,ScubaTimes,aquaCorps,Immersed,DiscoverDiving and Deep Tech. Anavidcaveandtechnicaldiver,Shreevesisactiveindiving forscience,andhastakenpartinseveralresearchexpeditions, includingtheFarbMonitorExpeditions,ProjectNohoch,and theCambrianFoundationNorthFloridaSpringsProject,Akumal ExpeditionsandBermudaProjects.Shreeveshasbeenpart oftheNASANEEMOsupportteam,whichstudieshuman spaceflightdynamicsinanunderwaterhabitat,saturation environment,since2001.HeispresentlyaResearchDiverand DiveSafetyBoardmemberfortheCambrianFoundation.

Julie Taylor Sanders International Training ExecutiveWithover20yearsofexperienceintheTrainingDepartmentat PADIAmericasandPADIAsiaPacific,JulieTaylorSandersserves PADIMembersonabroadrangeoftraining-relatedmatters.She hasbeenteachingfirstaidandCPRcoursessince1983andhas beenthechairoftheEmergencyFirstResponse(EFR)InternationalCommitteesincetheorganizationslaunch.AsInternational TrainingExecutiveforPADIWorldwide,sheoverseesPADIand EFRstandardsimplementationinthefieldaroundtheworld.

Mark Caney Vice President, Training and Customer Services Vice President, Rebreather Technologies (PADI EMEA)Caneysstrongtechnicaldivingbackgroundledhimtobedeeply involvedindevelopmentofallofthePADIandTecReccourses utilizingmixedgasprocedures.Caneywasakeycontributorto thedesignofthePADItrainingcoursesforEANx,GasBlender andSemiClosedRebreather.Later,Caneyplayedasimilarrolein theconstructionoftheTecRectechnicaldivingcourses;interms ofthedesignanddevelopmentoftheprogram,andisamember oftheTecRectestdiveteam.Heispresentlycoordinatingthe developmentofanewrangeofPADIrebreathercoursesfor recreational and technical divers. Caney is the President of the EuropeanUnderwaterFederation(EUF),anoverarchingbody representing the interests of more than three million divers intheEuropeanregion.Hehasbeenheavilyinvolvedinthe development of European and ISO standards for diving.

James Morgan Vice President, Training and Customer ServiceJamesMorgancametoPADIAmericas23yearsagoafter workingasaSeniorInstructorandUnderwaterPhotography ManagerataPADIFiveStarInstructorDevelopmentCenter.As aPADICourseDirector,InstructorExaminerandEmergencyFirst ResponseInstructorTrainerwithaMastersDegreesinEducation andExecutiveLeadershipfromtheUniversityofSanDiego inSanDiego,California,USA,Morganhashelpedtrainmore than1000PADICourseDirectorsineightdifferentcountries. HecurrentlyoverseestheTraining,InstructorDevelopmentand CustomerServiceDepartmentforPADIAmericas.

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Johnny Wetzstein Director, TrainingGrowingupinJapanandFlorida,USA,JohnnyWetzsteinhas alwaysbeenclosetotheocean.HehasbeenaPADIInstructor since1981andbecameaCourseDirectorin1986.Heworked at one of the most productive and successful Instructor DevelopmentCentersintheUnitedStatesbeforebecomingthe StaffDirectoratPADICollegeJapanandanInstructorExaminer forPADIWorldwidein1988.In1990,hemovedtoCalifornia, USAtoworkatPADIAmericas.AstheDirectorofTraining,he isresponsibleforthedepartmentthatservesourMembersin allareasrelatedtoTraining,QualityManagementandInstructor Development.Inaddition,hechairstheQualityManagement Committee and is directly involved in the application and selection process as well as the actual staffing of all Course Director Training Courses worldwide over the past twenty years.

James Rogers Director, Sales and Field Services (PADI EMEA)SincejoiningPADIin1993afteracareerinshippingandlogistics withMulberry,Jameshasbeeninstrumentalinestablishingand growingPADIintheUKmarket.Hehasbeenakeendiversince 1989,becominganInstructorin1995andcontinuestodive actively. Rogersisnowheavilyinvolvedinthebusinesstransitionphase withthenewPADIEMEA(Europe,MiddleEast&Africa)office. Aprovenmangerwith20yearsindustryanddivingexperience, RogersworkshardtomaintainPADIsleadingpositioninthe industrythroughPADIsMemberssuccess.

Danny Dwyer Director, Marketing & Business Development (PADI Asia Pacific)BeforeworkingforPADIDannyenjoyedadivingcareer introducingpeopletotheGreatBarrierReefinthebeautiful WhitsundayIslandsinNorthQueensland.Duringhisdivingcareer DwyermanagedthediveoperationattheprestigiousHayman IslandResortbeforereturningtoAirlieBeachtomanageoneof thelargestPADIDiveCentersinAsiaPacific. DwyerstartedworkforPADIAustraliaasaRegionalManager in1999.BasedinCairnsQueenslandheworkedinPapuaNew Guinea,NorthernTerritory,thePhilippinesandNewZealand. ThenmovedtothePADIAsiaPacificofficeinSydneyasthe ManagerofSales&Fieldservicesin2006andisnowenjoying hisroleasDirectorofMarketing&BusinessDevelopment.

Terry Cummins International Vice President, Marketing Metrics and Performance and Director of Market Development Technical Diving Division, PADI WorldwideTerryCumminsisanaccomplisheddiverwitha40-year involvementinbusiness,educationandexplorationdiving.He becameaPADIInstructorin1972beforebecomingaPADI CourseDirectorandInstructorExaminer.Withanhonorsdegree andseveralpostgraduatecredentials,Cumminsexchangedhis promisingacademiccareerwhenhebecameManagingDirector andco-ownerofoneofAustraliasleadingdivebusinessesin thelate70s.Itwasherethathegainedasolidgroundinginretail sales and dive center management while developing a franchise chainof23stores.In1982,CumminsbecameDirectorofthe newPADIAustraliaandlaterservedasChiefExecutiveOfficer for12years.WhenPADIAustraliaformedthebackboneofthe newPADIAsiaPacificRegionalHeadquarters,Cumminsbecame VicePresidentofSalesandMarketingbeforemovingtowork underthePADIWorldwideumbrella.

Appointments

Wednesday,2November

Appointments

Thursday,3November

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Friday,4November

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PADI 2011