Walk the red carpet and spend the afternoon as PADI recognizes and applauds your star power. Join us for an interactive session focusing on 2012 trends where you engage and contribute to the discussion. This informative session will not only recognize the success of PADI Members, it will also drill down to the tactics they employed to generate their stardom. The stage will then light up as a renowned key note speaker prepares you for the week ahead with a dose of humor and inspiration. Stay for the after party to catch up and mingle with friends and colleagues from around the world.

2012 Course Director Update

James Morgan & Johnny WetzsteinGrand D/E | Rosen Centre HotelTuesday, 1 November 20118 am – 12 pm

This half-day program is open to all renewed and active status Course Directors and will focus on:

• Newandrevisedprogramsandproductsaswellasanoverview of any associated standards and curriculum changes as they relate to Instructor Development.

• HowtoacquirethenewRecreationalRebreatherandTecRebreatherInstructorTrainercredentials.

• MemberssharingtheirkeystosuccessandtipsfororganizingProNights.

• Up-to-dateexplanationsoftheKnowledgeDevelopmentcriteriabeingappliedduringInstructorExaminationsandtheCourseDirectorTrainingCourse.

• Ceremonyhonoringthe2010PlatinumCourseDirectors in attendance.

Register for 2012 Course Director Update at http://2012coursedirectorupdate-mailer.eventbrite.com

Emergency First Response® Instructor Trainer

Julie Taylor SandersSalon 5/6 | Rosen Centre HotelThursday, 3 November 20118 am – 1 pm

Thishalf-dayprogramisopentoallEmergencyFirstResponseInstructors who have completed the preparatory online component and conducted at least five Emergency First Responsecoursesorissuedatleast25EmergencyFirstResponsecoursecompletioncards.Includedisaccesstoonlinepresentations,anEmergencyFirstResponseInstructor Trainer Manual,EmergencyFirstResponseInstructorCourseLessonGuides,EmergencyFirstResponseInstructorCourseexambookletandInstructorTrainerapplicationfee.PleasebringacurrentorupdatedEmergencyFirstResponseInstructor Manual.

Register for Emergency First Response Instructor Trainer at http://efrit-mailer.eventbrite.com

2012 IDC Staff Instructor Update

James Morgan & Johnny WetzsteinJr. Ballroom G | Rosen Centre HotelFriday, 4 November 20118 am – 12 pm

This half-day program is open to all renewed IDC Staff Instructors and will focus on:

• Newandrevisedprogramsandproductsaswellasanoverview of any associated standards and curriculum changes as they relate to Instructor Development.

• HowtoacquirethenewRecreationalRebreatherandTecRebreatherInstructorTrainercredentials.

• MemberssharingtheirkeystosuccessandtipsfororganizingProNights.

• Up-to-dateexplanationsoftheKnowledgeDevelopmentcriteriabeingappliedduringInstructorExaminationandtheCourseDirectorTrainingCourse.

Register for 2012 IDC Staff Instructor Update at http://idcstaffinstructorupdate-mailer.eventbrite.com

Training for EVE5

Mark Spiers / ISSys StaffSalon 7/8 | Rosen Centre HotelWednesday, 2 November 2011Thursday, 3 November 2011Friday, 4 November 2011Saturday, 5 November 20118 am – 11 am

Jointheprogram’screatorsforthesehands-onworkshopsthathighlightkeytoolstomakeEVE5increaseyoursalesandsaveyoutime.Totakefulladvantageoftheseprograms,makesureyoubringalaptopwiththelatestversionofEVE5toeachworkshopyouattend.

Register for EVE – Marketing Workshop on Wednesday at http://evemarketingworkshop-mailer.eventbrite.com

Register for EVE and the Business of Diving on Thursday at http://evebod-mailer.eventbrite.com

Register for Getting Started with EVE and EVE Online on Friday at http://eveonline-mailer.eventbrite.com

Register for EVE – Advanced Workshop and Integrated Marketing for Dive Businesses on Saturday at http://eveadvanced-mailer.eventbrite.com

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How’s the Viz 2012?Dr. Drew RichardsonThursday, 3 November – 4:00 – 5:30 pm (N210 A)Friday, 4 November – 1:30 – 3:00 pm (N210 A)

Readytorevolutionizeyourbusiness?JoinPADIWorldwidePresidentandChiefOperatingOfficer,Dr.DrewRichardsonasheshowsyouwhat’sinstoreforthenext12months.Inadditiontoassessingthestateoftheindustry,markettrendsandcertificationsinformation,RichardsonwillhighlightanupcomingseriesofPADIprogramsthatwillboostyourprofitswhiletransformingthewayyoudobusiness.

Risk Management for InstructorsPat FousekWednesday, 2 November – 9:00 – 10:30 am (N210 A)Thursday, 3 November – 2:00 – 3:30 pm (N210 A)Friday, 4 November – 12:00 – 1:30 pm (N210 B/C)

Areyoupreparedintheeventofadiveaccident?Learnhowconservativedecisionsprovidebetterprotectionforyouandyourdiversbyanalyzingrealdiveincidents.Findouthowtobettermanageriskinyourcoursesandthroughoutyourdivecareerduringthis90-minuteseminar.

PADI Standards and OpportunitiesJulie Taylor SandersWednesday, 2 November – 12:00 – 1:00 pm (N210 A)Friday, 4 November – 4:00 – 5:00 pm (N210 B/C)Saturday, 5 November – 10:00 – 11:00 am (N210 B/C)

LearnhowtoleverageyourstrengthsandexperiencethroughopportunitieswithspecialtycoursesandPADIeLearning®. You’llalsohearhowtointegratethelatestILCORGuidelinesintoyourEmergencyFirstResponsecoursesandhowyoucanincorporatenewProjectAWAREinitiativestomaximizeyourconservation efforts.

New Programs and Products to Revolutionize How You Do BusinessJames MorganWednesday, 2 November – 1:30 – 3:00 pm (N210 B/C)Thursday, 3 November – 12:30 – 2:00 pm (N210 A)Friday, 4 November – 4:30 – 6:00 pm (N210 A)

This90-minuteseminarhighlightsinnovativeproductsandservices, and then reveals how you can use them to improve cus-tomerrelations,attractnewcustomers,boostsalesandincreaserevenue.Topicsinclude:RecreationalandTechnicalCCRcourses,thePADIOnlineCommunity,PADIPros’Site,eCard,PADIPrefer-enceCenter,TecRecCenterAwardandGreenStarAward.

Public Safety DiverBill Hamm / Mike BerryWednesday, 2 November – 11:00 am – 12:00 pm (N210 B/C)Friday, 4 November – 12:00 – 1:00 pm (N210 A)

Discoverhowtoincreaseyourrevenuesbyexpandingintothisnichemarket.Thisseminarwillcoverthenewlyreleasedprogram along with plans for future distinctive specialty courses and instructor ratings. You’ll also learn how to reach out to military, police and fire personnel.

Tec ProgramKarl Shreeves / Mark CaneyThursday, 3 November – 9:00 – 10:00 am (N210 B/C)Friday, 4 November – 3:30 – 4:30 pm (N210 A)

ThisseminarpresentsanoverviewoftherecentlyreleasedPADIRebreatherDivercoursesandTecRecTechnicalCCRcourses.The seminar also previews courses in development as well as lookingatpopularsidemounttrainingandhardwareoptions.

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Creating a Go Pro Profit CenterJames MorganThursday, 3 November – 11:00 am – 12:00 pm (N210 B/C)Friday, 4 November – 3:00 – 4:00 pm (N210 B/C)

Learnhowtoexpandyourinstructordevelopmentprogramandmakeitalucrativeprofitcenter.ThisseminarwillteachyouhowtoplanandhostaProNighttoboostcertificationsandequipmentsales.ProNightsaroundtheworldareaveraging$10,000USpereventandsomehavereachedmorethan$100,000US.HearreallifeexamplesoftacticsdivecentershaveusedtopullofftheultimateProNight-infusingrevenueintotheirbusiness.

Swim Into ProfitBob Coleman / Jill WhiteWednesday, 2 November – 4:30 – 5:30 pm (N210 A)Thursday, 3 November – 2:30 – 3:30 pm (N210 B/C)

KeepyourpoolactiveallyearroundwiththePADISwimandSwim Instructor Trainer programs. This seminar will show how youcanintegrateaswimprogramintoyourbusinessandgenerate a new revenue stream. Find out how reaching out to thisnewaudiencecanbringnewdiversintoyourstore.

AWARE 2.0: Building Your Local Ocean MovementJenny Miller-GarmendiaWednesday, 2 November – 12:00 – 1:00 pm (N210 B/C)Thursday, 3 November – 10:00 – 11:00 am (N210 B/C)Saturday, 5 November – 9:00 – 10:00 am (N210 B/C)

Together,we’rerethinkingwhat’spossibleinoceanprotection.Discoverwhat’sbehindtherecentProjectAWARErelaunchandthefocusontwomajoroceanissues:marinedebrisandsharksin peril. Dive into the new online community for conservation leaders,MyOcean,andseehowyoucanuseittoadvanceyourlocaloceanmovementandcontributetoglobalchange.

Dive Against Debris: Moving Beyond CleanupsAnia BudziakWednesday, 2 November – 9:00 – 11:00 am (N210 B/C)

Worriedabouttheonslaughtofoceantrash?Ifso,thissessionisforyou.Diveprofessionalsaregettingseriousaboutmarinedebris.Inthislivelysessionwe’lltalktrashandexplorehowthenewProjectAWAREprogram,DiveAgainstDebrisseekstoexpandtheworld’sunderstandingofthemarinedebrisproblemunderwaterandworktosolveitbothlocallyandglobally.

Twelve Keys to Building your Bottom Line with EVEMark Spiers / Terry Cummins / ISSys StaffThursday, 3 November – 12:00 – 1:00 pm (N210 B/C)Friday, 4 November – 5:00 – 6:00 pm (N210 B/C)

LearnhowyoucanuseEVEto:diagnosecustomerwantsandneeds,establishamarketingstrategy,developyourcustomerrelationship management, strengthen financial analysis, enhance time management and much more in this hour long seminar.

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Sales Training - Redefining Your Customer RelationshipsBill Hamm / Kristin ValetteWednesday, 2 November – 4:30 – 6:00 pm (N210 B/C)Friday, 4 November – 9:00 am – 10:30 pm (N210 A)

Hashesitation,fearoruncertaintyeverpreventedyoufromaskingforthesale?Learnhowpreparingforthesale,meetingcustomerneedsandbeingcomfortableaskingforthesalecanexponentiallyincreaseyourprofits.This90-minuteseminarwillchangehowyouand your staff interact on the sales floor and in the future.

Pricing Strategies - Pricing with ConfidenceBob Coleman / James RogersWednesday, 2 November – 1:00 – 2:30 pm (N210 A)Friday, 4 November – 10:30 am – 12:00 am (N210 A)

Thiscuttingedge,90-minuteseminarwillteachyouhowtomaximizeprofitsbyusingcustomerperceptiontoadjustyourpricing.You’lllearnhowtechniqueslikeanchoring,charmprices,salepricemarkersandpricetags-alongwithhowadjustingyourproductmixandprice-canboostyourbottomline.

Is Your Website Working for You?Kristin Valette / Hammerhead TechnologiesWednesday, 2 November – 10:30 am – 12:00 pm (N210 A)Thursday, 3 November – 1:00 – 2:30 pm (N210 B/C)

Isyourwebsitemeetingyourexpectations?Coulditdobetter?Ifso,this90-minuteseminar,packedwithinformation,isforyou.You’llhearfromwebdevelopersaboutsimpleturn-keysolutionstorevampyoursite,maximizetrafficandincreasesearch engine optimization. These tried and tested tactics will ensureyourwebsiteisworkingforyou.

Engage Your Network: Social Media Strategies 101Kristin Valette / Danny DwyerThursday, 3 November – 10:30 am– 12:00 pm (N210 A)Saturday, 5 November – 9:00 – 10:30 am (N210 A)

Discuss the growing power of social media and how you can takeadvantageofthispowerfulmediumtogrowyourbusiness.You’lllearnhowsocialmediaworksandreceivetipsforblogging,postingtoFacebook,Twitter,YouTubeandGooglePlaces.Learnhowinsertingkeywordsinblogscanincreaseyoursearchenginerankings,maximizeyourexposureonFacebookplusmanymoreways to increase your use of social media.

Risk Management for Retailers and ResortsPat FousekWednesday, 2 November – 3:00 – 4:30 pm (N210 A)Thursday, 3 November – 9:00 – 10:30 am (N210 A)Saturday, 5 November – 10:30 am – 12:00 pm (N210 A)

Is your dive center or resort prepared in the event of a dive accident?Learnhowconservativedecisionsprovidebetterprotectionforyouandyourdiversbyanalyzingrealdiveincidents.Plus,findouthowyoucanbettermanageriskinyourcourses and throughout your dive career.

Destination Anywhere …Travel = $$Nick Jenny / Theresa KaplanWednesday, 2 November – 3:00 – 4:30 pm (N210 B/C)Friday, 4 November – 9:00 – 10:30 am (N210 B/C)

In today’s economy, it’s more important than ever for dive businessestoincorporatetravelintheirproductmix.Thisseminar will show how to get started and provide ways to capitalizeondivetravelbusiness.Learnhowtoturnyourstaffinto dive travel specialists, identify resources to train your staff, howtomarketyourtripsandmaximizeprofitsonbothgroupandindividualbookings.

Dr. Drew RichardsonPresident and Chief Operating Officer, PADI Worldwide

DrewRichardsonhasbeeninvolvedinwatersafety,scubadivinganddiveeducationinthediveindustryfor40years,andhiscontributionshavehadanenormouseffectonthedivecommunity worldwide.

Asaneducator,Richardsonhasdirectlytrainedandcertifiedmorethan3000diversfromentry-levelthroughinstructortrainerandhisdiveexperienceincludesover5000divesinawide variety of environmental conditions throughout the world. RichardsonhasreceivednumerousawardsandrecognitionincludingtheDAN/RolexDiveroftheYearin1992,theUHMSCraigHoffmanAwardforDivingSafetyin2000,theDEMAReachingOutAwardin2004,the2010DistinguishedAlumniAwardforNovaSoutheasternUniversityandwasinductedintotheInternationalScubaDivingHallofFamein2007.

Dr.RichardsonisaproficientauthorandisEditorinChiefof The Undersea Journal.Hehaspublishedmorethan500articles and papers and maintains affiliations with organizations includingtheUHMS,SPUMS,RSTC,andDAN.Hehasspokenat hundreds of conferences internationally on diving and other marinetopics.Additionally,heisChairmanoftheBoardfortheProjectAWAREFoundation,a501(c)(3)non-profitorganizationwithofficesin5countriesworkinginpartnershipwithdiversworldwideforaclean,healthyandabundantoceanplanet.

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Bob ColemanVice President, Sales, International Resort and Retailer Associations

Followingasuccessfulcareerinthecabletelevisionindustry,BobColemanjoinedPADIAmericasin1992.With19yearsexperienceinthedivingindustry,hebecameacertifieddiverin1974andearnedhisPADIOpenWaterScubaInstructorcertificationin1993.ColemanhasanundergraduatedegreeandmastersinBusinessAdministration.“IreallyenjoyhelpingPADIDiveCentersandResortsdevelopstrategiestoovercomechallenges and turn them into opportunities. I have the great pleasureofworkingwiththebestretailersandresortoperatorsinthe world.”

Mark SpiersDirector, Sales and Field Services (PADI Asia Pacific)

MarkSpiershasbeenaPADIMembersince1993andaCourseDirectorsince1997.HejoinedPADIAsiaPacificasaRegionalManagerin2006,beforebeingpromotedtoManager,SalesandFieldServicesin2007andmorerecentlytoDirector,SalesandFieldServices,in2009.

BeforejoiningPADI,hespentover10yearsowningandmanaging dive centers and resorts in a variety of locations, includingtheUnitedKingdom,ThailandandSpain.Inadditiontohisskillsasaneducator,Markgainedawealthofexperiencein retail and course sales during this time, including the use of computersoftwaretomaximizesalesgrowthinbothdivecenterand resort environments.

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Bill HammDirector, Sales and Field Services

BillHammcametoPADIAmericasin1996asaCourseDirectorwithmorethan10yearsofindustryexperiencemanagingvariousdivecentersinMichiganandHawaii,USA.PreviouslyDirectoroftheInternationalResortandRetailerAssociations,henowoverseesthePADISalesDepartmentandRegionalManagers.Hammworkswithmanydivecentersandresortstohelpthemgrowtheirbusinesses.UsingPADIbusinesstools-includingsalestraining-hehelpsidentifypotentialproblems,providessolutions and helps implement those solutions.

Kristin Valette Vice President, Marketing and Communications

KristinValettemanagesthePADIbrandintheglobalmarketplace,implementsmarketingprogramsattractingnondiversanddiverstothePADISystemofdivereducation,helpsacquireandretainPADIMembersanddevelopseffectivepromotions and programs to meet sales goals.

With19yearsofexperienceinthediveindustry,aMastersofBusinessAdministrationinMarketing,aPADIMasterScubaDiverTrainer certification and several years dive center management in SantaBarbara,California,USAValettebringsauniquecombina-tionofexperienceandpassionfordivingtoPADIAmericas.

Pat Fousek Director, Legal and Risk Management

APADIInstructorsince1984andco-ownerofaPADIInstructorDevelopmentCenter,PatFousekbeganworkingatPADIAmericasin1985andhasmanagedtheRiskManagementdepartmentsince1989.SheassiststhousandsofPADIMemberswiththeirquestionsaboutriskmanagement,dealingwithadive incident, understanding insurance coverage and the trials andtribulationsofalawsuit.ShealsoconductspopularriskmanagementseminarsaroundtheworldandisafrequentcontributortoThe Undersea Journal.

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Nick JennyExecutive, PADI Retailer and Resort Associations

NickJennyhasbeenadivingenthusiastforover25years,aninstructorforover20yearsandacoursedirectorforover15years.For20yearsNickownedandmanagedBlueHorizonsDive Center which he grew from a small store front operation intoatoptier,multifaceteddivingbusiness.UnderJenny’sstewardshipBlueHorizonsalsobecameatravelwholesaleoperationwithcontractsworldwide.Hepersonallyescortedover150groupsto22differentcountrieswhiledevelopingadiversetravelprogram.Jenny’sbackgroundandexperienceinretailandresortoperationsenablehimtoseeopportunitiesandconcernsfromourmembers’prospectivewhileworkingtogrowtheirbottomlines.

Theresa KaplanDirector, Communications and PADI Diving Society

APADIMasterScubaDiverTrainerandformerPADIFiveStarDevelopmentCenterowner/operator,KaplanjoinedPADIAmericasin1996asamembersofthesalesteam.KaplancurrentlyoverseesPADIAmericas’communicationsandpublicrelations efforts, as well as the ongoing growth and promotion of thePADIDivingSociety.

Jenny Miller GarmendiaExecutive Director, Project AWARE Foundation

Adiversince1968,JennyMillerGarmendiaisdedicatedtomaintainingandprotectingaquaticenvironments.Garmendia,aPADICourseDirector,ownedandmanagedaDiveCenterinSingaporefor15yearsandholdsaMastersDegreeinInternationalPolicyStudiesfromtheMontereyInstituteofInternationalStudiesinMonterey,California,USA.Sheisexperiencedinworkingwithgovernmentagenciesatlocal,nationalandinternationallevelsandhaspresentedgloballyonmarinepolicy,aquaticenvironmentalissues,oceangovernanceand fishing disputes.

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Ania BudziakScience and Policy Officer, Project AWARE Foundation

AniaisaPADIInstructorwhodevelopedherscubaskillsandknowledgeworkingforsevenyearsasaResearchAssociatewiththeOfficeofUnderwaterScienceatIndianaUniversity(IU).AtIU,Budziakhelpedtrainhundredsofscientificdiversintheuseofscubaasatoolforresearch.WithMastersDegreesinEnvironmentalScienceandPublicAffairs,BudziakisyourresourceonhowyoucanuseAWARE’snewprogramsandtoolstoprotecttheoceanplanetlocallyandglobally.

Julie Taylor Sanders International Training Executive

Withover20yearsofexperienceintheTrainingDepartmentatPADIAmericasandPADIAsiaPacific,JulieTaylorSandersservesPADIMembersonabroadrangeoftraining-relatedmatters.ShehasbeenteachingfirstaidandCPRcoursessince1983andhasbeenthechairoftheEmergencyFirstResponse®(EFR®)Interna-tionalCommitteesincetheorganization’slaunch.AsInternationalTrainingExecutiveforPADIWorldwide,sheoverseesPADIandEFRstandardsimplementationinthefieldaroundtheworld.

Mark CaneyVice President, Training and Customer Services Vice President, Rebreather Technologies (PADI EMEA)

Caney’sstrongtechnicaldivingbackgroundledhimtobedeeplyinvolvedindevelopmentofallofthePADIandTecReccoursesutilizingmixedgasprocedures.CaneywasakeycontributortothedesignofthePADItrainingcoursesforEANx,GasBlenderandSemiClosedRebreather.Later,CaneyplayedasimilarroleintheconstructionoftheTecRectechnicaldivingcourses;intermsofthedesignanddevelopmentoftheprogram,andisamemberoftheTecRectestdiveteam.HeispresentlycoordinatingthedevelopmentofanewrangeofPADIrebreathercoursesforrecreational and technical divers. Caney is the President of the EuropeanUnderwaterFederation(EUF),anoverarchingbodyrepresenting the interests of more than three million divers intheEuropeanregion.Hehasbeenheavilyinvolvedinthedevelopment of European and ISO standards for diving.

Karl ShreevesTechnical Development Executive and Director of Decompression Diving for PADI Technical Diving Division

Shreeves designs and develops diving, marine science and CPR/firstaidinstructionalmaterialsasawriter,commercialphotographerandsubjectmatterexpert,withnumerouscreditsinPADIandEmergencyFirstResponseprintandonlinepublicationsandvideos.Hehasalsobeenacontributingeditor,columnistandfeaturewriterformagazinessuchasSportDiver,SkinDiverMagazine,ScubaTimes,aquaCorps,Immersed,DiscoverDivingand Deep Tech.

Anavidcaveandtechnicaldiver,Shreevesisactiveindivingforscience,andhastakenpartinseveralresearchexpeditions,includingtheFarbMonitorExpeditions,ProjectNohoch,andtheCambrianFoundationNorthFloridaSpringsProject,AkumalExpeditionsandBermudaProjects.ShreeveshasbeenpartoftheNASANEEMOsupportteam,whichstudieshumanspaceflightdynamicsinanunderwaterhabitat,saturationenvironment,since2001.HeispresentlyaResearchDiverandDiveSafetyBoardmemberfortheCambrianFoundation.

James MorganVice President, Training and Customer Service

JamesMorgancametoPADIAmericas23yearsagoafterworkingasaSeniorInstructorandUnderwaterPhotographyManagerataPADIFiveStarInstructorDevelopmentCenter.AsaPADICourseDirector,InstructorExaminerandEmergencyFirstResponseInstructorTrainerwithaMaster’sDegreesinEducationandExecutiveLeadershipfromtheUniversityofSanDiegoinSanDiego,California,USA,Morganhashelpedtrainmorethan1000PADICourseDirectorsineightdifferentcountries.HecurrentlyoverseestheTraining,InstructorDevelopmentandCustomerServiceDepartmentforPADIAmericas.

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Johnny WetzsteinDirector, Training

GrowingupinJapanandFlorida,USA,JohnnyWetzsteinhasalwaysbeenclosetotheocean.HehasbeenaPADIInstructorsince1981andbecameaCourseDirectorin1986.Heworkedat one of the most productive and successful Instructor DevelopmentCentersintheUnitedStatesbeforebecomingtheStaffDirectoratPADICollegeJapanandanInstructorExaminerforPADIWorldwidein1988.In1990,hemovedtoCalifornia,USAtoworkatPADIAmericas.AstheDirectorofTraining,heisresponsibleforthedepartmentthatservesourMembersinallareasrelatedtoTraining,QualityManagementandInstructorDevelopment.Inaddition,hechairstheQualityManagementCommittee and is directly involved in the application and selection process as well as the actual staffing of all Course Director Training Courses worldwide over the past twenty years.

Terry CumminsInternational Vice President, Marketing Metrics and Performance and Director of Market Development Technical Diving Division, PADI Worldwide

TerryCumminsisanaccomplisheddiverwitha40-yearinvolvementinbusiness,educationandexplorationdiving.HebecameaPADIInstructorin1972beforebecomingaPADICourseDirectorandInstructorExaminer.Withanhonorsdegreeandseveralpostgraduatecredentials,CumminsexchangedhispromisingacademiccareerwhenhebecameManagingDirectorandco-ownerofoneofAustralia’sleadingdivebusinessesinthelate70s.Itwasherethathegainedasolidgroundinginretailsales and dive center management while developing a franchise chainof23stores.In1982,CumminsbecameDirectorofthenewPADIAustraliaandlaterservedasChiefExecutiveOfficerfor12years.WhenPADIAustraliaformedthebackboneofthenewPADIAsiaPacificRegionalHeadquarters,CumminsbecameVicePresidentofSalesandMarketingbeforemovingtoworkunderthePADIWorldwideumbrella.

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James RogersDirector, Sales and Field Services (PADI EMEA)

SincejoiningPADIin1993afteracareerinshippingandlogisticswithMulberry,JameshasbeeninstrumentalinestablishingandgrowingPADIintheUKmarket.Hehasbeenakeendiversince1989,becominganInstructorin1995andcontinuestodiveactively.

RogersisnowheavilyinvolvedinthebusinesstransitionphasewiththenewPADIEMEA(Europe,MiddleEast&Africa)office.Aprovenmangerwith20yearsindustryanddivingexperience,RogersworkshardtomaintainPADI’sleadingpositionintheindustrythroughPADI’sMemberssuccess.

Danny DwyerDirector, Marketing & Business Development (PADI Asia Pacific)

BeforeworkingforPADIDannyenjoyedadivingcareerintroducingpeopletotheGreatBarrierReefinthebeautifulWhitsundayIslandsinNorthQueensland.DuringhisdivingcareerDwyermanagedthediveoperationattheprestigiousHaymanIslandResortbeforereturningtoAirlieBeachtomanageoneofthelargestPADIDiveCentersinAsiaPacific.

DwyerstartedworkforPADIAustraliaasaRegionalManagerin1999.BasedinCairnsQueenslandheworkedinPapuaNewGuinea,NorthernTerritory,thePhilippinesandNewZealand.ThenmovedtothePADIAsiaPacificofficeinSydneyastheManagerofSales&Fieldservicesin2006andisnowenjoyinghisroleasDirectorofMarketing&BusinessDevelopment.

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© PADI 2011