Packaging with the end in mindHans van Bochove,

VP EU Public Affairs - Coca-Cola European Partners

ICIS PET Value Chain : Transitioning from Linear to Circular : R-PET ForumMarch 14, 2018, Amsterdam

NATIONAL PACKAGING ASSOCIATIONS

EUROPEN MEMBERS

RAW MATERIAL

SUPPLIERS

PACKAGING USERS /

BRAND OWNERS

PACKAGING DESIGNERS

MANUFACTURERS

All packaging materialsequally important

1916

FUNCTIONALITYDISTINCTION

ATTRACTIVENESS

2018

CONNECTION

&

FUN

PACKAGING, THE FIRST THINGCONSUMERS SEE

PACKAGING, THE LAST THINGCONSUMERS SEE

Source: The Coca-Cola Company Consumer Research, 2016, 13k respondents across 6 Western European countries

CONSUMERS CAREABOUT RECYCLING

STAKEHOLDERS / MEDIA CARE ABOUT LITTER and

RECYCLING

MEDIA CARE ABOUT LITTER and

RECYCLING

POLICY MAKERSCARE ABOUT

LITTER and RECYCLING

Higher Recycling Targets

(Plastics)

Reuse

Internal Market

legal base

Extended

Producer

Responsibility

Environment

legal base

Waste FrameworkDirective

Packaging & Packaging Waste

Directive

€

● Phase out Single-Use Plastics

(plastic bags bis)

● Boost use of recycled content

o Pledging

o Assessment regulatory / economic incentives

● Legislative proposal on SUP (Q2, 2018)

Deposits on beverage packaging ?

● Eco-design

redefining Essential Requirements from the

PPWD (2018 onwards)

● Guidance on modulation of EPR fees (2019)

● Guidance on separate collection and sorting

of plastic waste (2019)

● EU Plastics Tax?

Concretely:

W-EUROPE GLOBAL

C 2HALF OF OUR

CARBON FOOTPRINTCOMES FROM PACKAGING

100% by 2025100% by 2025

50% by 2025a/o renewable material

leverage our brand power

RECYCLABILITYCOLLECTION USE OF rPETINNOVATIONINSPIRE CONSUMERS

Making of Coca-Cola 'Love Story'

https://www.youtube.com/watch?v=tT81G9px3w8

Coca-Cola Infomercial 'Love Story'

https://www.youtube.com/watch?v=e8tF9XevVlo

INSPIRING CONSUMERSLEVERAGING

BRAND POWER

INSPIRING CONSUMERS LEVERAGING BRAND POWER

: