packaging & labelling

PACKAGING &

LABELING

Introduction

• Most physical products must be packaged and labeled. Some packages such as coke bottles are world famous. • Many marketers have called packaging as fifth P, along with price, product, place and promotion.

Definition

PackagingPackaging is the science, art and technology of enclosing or

protecting products for distribution, storage, sale, and use.• Packaging is the activities of designing and producing the container for a product.

Types of Packaging

1. Primary packaging• The material that first

envelops the product and holds it.

• This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.

Types of Packaging

2.Secondary packaging Secondary packaging is outside the primary packaging, perhaps used to group primary packages together.

Types of Packaging3. Tertiary packaging • Tertiary packaging is used

for bulk handling, warehouse storage and transport shipping.

• The most common form is a palletized unit load that packs tightly into containers.

Primary package

Secondary package

Tertiary package

Objective of Packaging

1. Physical protection• The objects enclosed in the

package may require protection from, among other things, shock, vibration, compression, temperature etc.

Eg : Egg, Bottles

Objective of Packaging2. Barrier Protection• A barrier from oxygen,

water vapor, dust, etc., is often required.

• Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh.Eg: Fruits, Vegetables

Objective of Packaging3.Containment or AgglomerationSmall objects are typically grouped together in one package for reasons of efficiency. Eg: Chocolates, Biscuits

Objective of Packaging

4. Marketing• The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.• Package graphic design and physical design have been a important phenomenon.Eg: Chips, Biscuits

Objective of Packaging5. Security• Packages can be made with

improved tamper resistance to deter tampering and also can have tamper evident

features to help indicate tampering.

Eg: Coke drinks, water bottles

Objective of Packaging6. Convenience•Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse.Eg: Sauce, Jam

Objective of Packaging7. Portion Control•Single serving packaging has a precise amount of contents to control usage. • Commodities can be divided into packages that are a more suitable size for individual households.Eg: Milk, Ice creams

Consideration for packaging

1. Prevention - Use packaging where needed2. Minimization – Minimize mass & Volume3. Reuse - Encourage reuse of packages4. Recycling - Reprocess materials into new products5. Disposal - Use disposable, eco-friendly packages

Definition

Labeling • Labeling is any written, electronic, or graphic communications on the packaging or on a separate but associated label.• Display of information about a product on its container, packaging, or the product itself.

Objective of Labeling1. Brand Identification• Labeling helps in the identification and principal place of business of the person by or for whom the prepackaged product was manufactured, processed, produced or packaged for resale

Objective of Labeling2. DescriptionLabels provide the information

regarding the food product. • It describes the contents, nutritional values, cost, product usage methods, shelf life etc

Objective of Labeling3. Promotion• Finally labels helps in

promoting the product through attractive and bright graphics replacing paper labels glued on cans and bottles.

CASE STUDY : TETRA PAK

•Tetra Pak can be traced back to Akerland & Rausing (A&R), a packaging company established in 1920 by Ruben Rausing (Rausing) and Erik Akerland.•Tetra Pak is a Swedish packaging and processing solution providers for food manufacturers across the world•In 1956, had created milk & ice cream packages, then decided to create packages for other liquid foods •They began working towards Aseptic Packaging technology

Tetra Pak brought out many more innovative products that catered to the changing needs of customers, retailers and manufacturers

In 1997, the company introduced three packaging ranges: 1. Tetra Prisma Aseptic.2. Tetra Wedge Aseptic.3. Tetra Fino Aseptic. They differed only in shape.

•Created a huge impact in packaging and labeling industry. •Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry.•In December 2002, the company began offering packaging solutions for dry fruits, cereal, sugar, confectionary and pet food.•

TETRA FINO

TETRA PRISMA TETRA WEDGE

TETRA GEMINA

TETRA BRIK

TETRA RECART

TETRA CLASSIC

TETRA TOP

Packaging & Labeling Machines

The choice includes:1. Technical capabilities. 2. Labor requirements.3. Worker safety.4. Maintainability.5. Serviceability.6. Reliability. 7. Capital cost.8. Floor space.

Symbols

Symbols

Poly Ethylene Terepthalate

Use no clamps Use clamps Use no hooks

Avoid sunlight Fragile Avoid water This side Up

Symbols

Symbols

Vegetarian Non-vegetarian

Future Trends