Packaging in Emerging Markets - in Emerging Markets TOC.pdf · PACKAGING IN EMERGING MARKETS ... F.…

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  • Packaging in

    Emerging

    Markets

    Latin America and Asia-Pacific

    By:

    LPC, Inc.

    2307 Kinney Road

    Austin, TX 78704 512-444-2066

    2014 PRIMIR/NPES

  • v

    PACKAGING IN EMERGING MARKETS Latin America and Asia-Pacific

    TABLE OF CONTENTS

    LIST OF EXHIBITS ..................................................................................................................... 1

    I. EXECUTIVE SUMMARY .................................................................................................. 7 A. KEY FINDINGS AND STUDY TAKEAWAYS ............................................................................ 7

    B. STUDY SCOPE AND OVERVIEW ............................................................................................ 9

    C. METHODOLOGY................................................................................................................. 10

    D. STUDY LIMITATIONS ......................................................................................................... 10

    E. THE PACKAGING SECTOR IN EMERGING MARKETS............................................................ 12

    F. GROWTH DRIVERS IN EMERGING MARKETS ...................................................................... 16

    G. THREATS TO EMERGING MARKET GROWTH ...................................................................... 18

    H. OVERVIEW OF PACKAGING TRADE FLOWS & EMERGING MARKET FUNDAMENTALS ....... 19

    I. TRADE FLOWS FROM EMERGING MARKETS TO THE UNITED STATES ................................. 23

    J. BRAND OWNER INFLUENCE OVER PRINTED PACKAGING TRADE FLOWS ........................... 24

    THE PACKAGE PRINTING MARKET IN CHINA ...................................................................... 28

    Package Printing Trade Flows: China ................................................................................ 30

    K. THE PACKAGE PRINTING MARKET IN INDIA ...................................................................... 32

    Package Printing Trade Flows: India ................................................................................. 35

    L. THE PACKAGE PRINTING MARKET IN BRAZIL ................................................................... 36

    Package Printing Trade Flows: Brazil ................................................................................ 38

    M. THE PACKAGE PRINTING MARKET IN MEXICO .................................................................. 40

    Package Printing Trade Flows: Mexico ............................................................................... 43

    N. SUMMARY OF CONCLUSIONS, IMPLICATIONS AND RECOMMENDATIONS FOR PRIMIR

    MEMBERS .......................................................................................................................... 44

    II. THE PACKAGING MARKET IN CHINA: TRENDS, PRODUCTION DATA, AND

    BENCHMARKING PER PACKAGING SECTOR ........................................................ 49 A. OVERVIEW ........................................................................................................................ 49

    Primary Drivers and Trends for the Chinese Printed Packaging Industry .......................... 50

    B. PACKAGE PRINTING TRADE FLOWS IN CHINA ................................................................... 51

    C. THE EMERGING PRACTICE OF RE-SHORING ....................................................................... 57

    Case Study The Institute for Trend Research .................................................................... 59

    D. THE MARKET FOR TAG AND LABEL PRINTING IN CHINA .................................................... 61

    E. THE MARKET FOR FLEXIBLE PACKAGING PRINTING IN CHINA .......................................... 68

    F. THE MARKET FOR FOLDING CARTON PRINTING IN CHINA ................................................. 73

    G. THE MARKET FOR CORRUGATED PRINTING IN CHINA ....................................................... 79

    III. THE PACKAGING MARKET IN INDIA: TRENDS, PRODUCTION DATA AND

    BENCHMARKING PER PACKAGING SECTOR ........................................................ 87 A. OVERVIEW ........................................................................................................................ 87

    Primary Drivers and Trends for the Indian Printed Packaging Industry............................. 89

    B. PACKAGE PRINTING TRADE FLOWS: INDIA ..................................................................... 90

    C. THE MARKET FOR TAG AND LABEL PRINTING IN INDIA ..................................................... 96

    D. THE MARKET FOR FLEXIBLE PACKAGING PRINTING IN INDIA ......................................... 101

    E. THE MARKET FOR FOLDING CARTON PRINTING IN INDIA ................................................ 107

    F. THE MARKET FOR CORRUGATED PRINTING IN INDIA ...................................................... 112

  • vi

    IV. THE PACKAGING MARKET IN BRAZIL: TRENDS, PRODUCTION DATA AND

    BENCHMARKING PER PACKAGING SECTOR ...................................................... 119 A. OVERVIEW ...................................................................................................................... 119

    Primary Drivers and Trends for the Brazilian Printed Packaging Industry ...................... 121

    Package Printing Trade Flows: Brazil .............................................................................. 122

    B. THE BRAZILIAN MARKET FOR TAG AND LABEL PRINTING .............................................. 128

    C. THE MARKET FOR FLEXIBLE PACKAGING PRINTING IN BRAZIL ....................................... 135

    D. THE MARKET FOR FOLDING CARTON PRINTING IN BRAZIL.............................................. 139

    E. THE MARKET FOR CORRUGATED PRINTING IN BRAZIL .................................................... 144

    V. THE PACKAGING MARKET IN MEXICO: TRENDS, PRODUCTION DATA AND

    BENCHMARKING PER PACKAGING SECTOR ...................................................... 153 A. OVERVIEW ...................................................................................................................... 153

    Primary Drivers and Trends for the Mexican Printed Packaging Industry ....................... 155

    B. PACKAGE PRINTING TRADE FLOWS: MEXICO ................................................................ 156

    C. THE MEXICAN MARKET FOR TAG AND LABEL PRINTING ................................................. 161

    D. THE MARKET FOR FLEXIBLE PACKAGING PRINTING IN MEXICO ...................................... 168

    E. THE MARKET FOR FOLDING CARTON PRINTING IN MEXICO ............................................ 174

    F. THE MARKET FOR CORRUGATED PRINTING IN MEXICO ................................................... 178

    VI. THE FRONTIER MARKETS OF COLOMBIA, INDONESIA AND VIETNAM .... 185 A. OVERVIEW ...................................................................................................................... 185

    B. COLUMBIA ...................................................................................................................... 187

    C. INDONESIA ...................................................................................................................... 189

    D. VIETNAM ......................................................................................................................... 191

    VII. BRAND OWNERS & BUYERS OF PACKAGING IN EMERGING MARKETS .. 195 A. HIERARCHY OF SOURCING CRITERIA USED TO DETERMINE WHERE MANUFACTURING

    OCCURS ........................................................................................................................... 196

    B. SUSTAINABILITY AND BRAND OWNERS IN EMERGING MARKETS .................................... 197

    C. SUSTAINABILITY AND BRAND OWNERS IN THE UNITED STATES ..................................... 199

    VIII. CONCLUSIONS, IMPLICATIONS & RECOMMENDATIONS FOR PRIMIR

    MEMBERS....................................................................................................................... 201 Film, Plate, Prepress Equipment and Supplies Manufacturers .......................................... 202

    Paper and Synthetic Substrate Manufacturers ................................................................... 206

    Ink, Toner, Coatings and Chemical Manufacturers ........................................................... 218

    Traditional Press Manufacturers ....................................................................................... 221

    Postpress & Finishing Equipment Manufacturers ............................................................. 225

    Digital Press / Output Device Manufacturers .................................................................... 226

    Print Firms and Trade Shops ............................................................................................. 231

    IX. GLOSSARY ...................................................................................................................... 233

  • 1 1

    LIST OF EXHIBITS

    Exhibit I-1: Sales Revenues of Global Packaging Sector vs. China, India, Brazil and Mexico: 2012 & 2017 ............................................................................................................................................................................................................. 13 Exhibit I-2: Printed Packaging Revenues of Emerging Markets ................................................................................ 14 2007-2017 ....................................................................................................................................................................................... 14 Exhibit I-3: Printed Packaging Growth in Emerging Markets .................................................................................... 14 2008-2017 ....................................................................................................................................................................................... 14 Exhibit I-4: Printed Packaging Annual Consumption per Capita 2013- Comparison Between Emerging Markets and Mature Markets .................................................................................................................................................. 16 Exhibit I-5: Growth in Value of Imports and Exports 2002-2012- ............................................................................ 20 All Regions ....................................................................................................................................................................................... 20 Exhibit I-6: Emerging Markets Printed Packaging Revenues 2013 .......................................................................... 22 Exhibit I-7: Printed Packaging Trade Flows from Major Emerging Markets to the United States 2013 .. 23 Exhibit I-8: Criteria Regional Brand Owners Use to Determine the Country where Printed Packaging is Produced 2013 ............................................................................................................................................................................... 26 Exhibit I-9: Value Growth Projections for the Chinese Package Printing Market by Packaging Sector 2013-2017 ....................................................................................................................................................................................... 28 Exhibit I-10: China: Number of Printed Packaging Companies by Packaging Sector 2012-2017 ............... 30 Exhibit I-11: Primary Trade Flows for All Packaging Sectors: ................................................................................... 31 China 2013 ...................................................................................................................................................................................... 31 Exhibit I-12: Value Growth Projections for the Indian Package Printing Market by Packaging Sector 2013-2017 ....................................................................................................................................................................................... 32 Exhibit I-13: India: Number of Printed Packaging Companies by Packaging Sector 2012-2017................. 34 Exhibit I-14: Primary Trade Flows for All Packaging Sectors: ................................................................................... 35 India 2013 ....................................................................................................................................................................................... 35 Exhibit I-15: Value Growth Projections for the Brazilian Package Printing Market by Packaging Sector 2013-2017 ....................................................................................................................................................................................... 36 Exhibit I-16: Brazil: Number of Printed Packaging Companies by Packaging Sector 2012-2017 ............... 38 Exhibit I-17: Primary Trade Flows for All Packaging Sectors: ................................................................................... 39 Brazil 2013 ...................................................................................................................................................................................... 39 Exhibit I-18: Value Growth Projections for the Mexican Package Printing Market by Packaging Sector 2013-2017 ....................................................................................................................................................................................... 40 Exhibit I-19: Mexico: Number of Printed Packaging Companies by Packaging Sector 2012-2017 ............. 42 Exhibit I-20: Primary Trade Flows for All Packaging Sectors: ................................................................................... 44 Mexico 2013 .................................................................................................................................................................................... 44 Exhibit I-21: Average Annual Printed Packaging Growth Rates for the Global and Emerging Markets 2013-2017 ....................................................................................................................................................................................... 45 Exhibit I-22: Summary of Conclusions, Implications and Recommendations for PRIMIR Members ........... 46 Exhibit II-1: China: Average Annual Printed Packaging Growth in All Packaging Sectors 2007-2012 .... 49 Exhibit II-2: Annual Growth Rates for the Package Printing Market in China 2008-2012 ............................. 50 Exhibit II-3: Chinas Primary Export MarketsPrinted Packaging ........................................................................... 52 and Non-Packaging 2013 .............................................................................................

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