package & design – china, may 2014
DESCRIPTION
Package & Design Magazine – China, May 2014TRANSCRIPT
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66 Package&Design
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�� !"#$%&'()*+,-.)*/0+12345Graphic Design Program at Massachusetts College of Art and Design
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Package&Design 67
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68 Package&Design
From the page to the screen to the built environment,
graphic design is central to how we construct and convey
meaning in the world around us. The Graphic Design
Department at Massachusetts College of Art and Design
provides students with a robust working knowledge of
print design, information design, branding, and dynamic
media (experience design). Our students learn “hands
on” in studio classes led by a faculty of practicing
designers and design educators, accomplished in their
areas of expertise.
The Undergraduate Graphic Design Program
The Graphic Design Department welcomes students to
a learning environment in which to explore theoretical,
practical and technical applications relative to a variety
of design problems. Through a sequenced combination
of required courses in the major and electives, students
learn the necessary techniques, skills and concepts. In
addition, students are exposed to intensive critique as
well as discussions and lectures. They learn to speak
intelligently about their own work and the work of their
classmates in preparation for the increasingly team-
based professional environment in which they will find
themselves upon graduation.
We maintain that fundamentals of design remain
consistent across media: form must enhance meaning,
typography must communicate, and both must serve
concept. Traditional manual skills---such as lettering,
drawing, bookbinding and hand-setting metal type---meet
sophisticated software and algorithmic thinking in the
toolbox we expect our graphic design students to
develop. Students are challenged to develop design
solutions while experimenting with a wide range of media
in the areas of package design, publication design, web
design, interactive communication, advertising, and the
creation of graphic identities and branded experiences.
The graphic design faculty inspires students not only to
value structure, surface, and form, but to understand and
engage with clients, audiences, and the culture at large.
Research and process are therefore as essential to our
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Package&Design 69
program as product. Students routinely develop user
profiles and conduct applied testing as part of their work.
Most projects within the major courses involve research
at some level and require students to read and write
about design.
Many of our students complete internships, either during
the academic year or during the summer. We support
these internships as opportunities for students to explore
various areas within graphic design while experiencing
the demands and pace of the profession. The school
enjoys longstanding relationships with top studios,
agencies, and industries in the Boston area. Many
student internships lead to job offers. Our alumni work
in a wide range of jobs, in the traditional realms of
advertising, publishing, corporate communication, and
web design, as well as in rapidly expanding areas such
as user experience, strategic design planning, systems
design, and design entrepreneurship.
The Graduate Program: Dynamic Media Institute
The Dynamic Media Institute at MassArt offers a 60-
credit Masters of Fine Art degree for anyone passionate
about the future of dynamic media in communication
design. Our students are fine artists, designers,
architects, engineers, programmers, and educators,
among others, who pursue a unique thesis vision
through a rigorous practice of research, prototyping, and
writing. With the support of peers, faculty, advisors, and
critics, their practice culminates in a rich body of original
work and a comprehensive written thesis document.
Thesis topics, as varied as our students, range from
interface design, interactive environments, learning
applications, and data visualization to participatory
narrative, sound and video installation, smart objects,
and much more. Our students leave the program,
empowered by their new work, skill, and experience, to
become leading educators, practit ioners, and
entrepreneurs.
Open Invitation
We welcome you to explore Massachusetts College of
Art and Design online (massart.edu) or in person.
MassArt is a public, independent university of art and
design. The college's professional baccalaureate and
graduate programs prepare students to participate in the
creative economy as fine artists, designers and art
educators. We ask you to join us and to engage in the
well being of society. As a national leader in visual art
and design education, the col lege inf luences
contemporary culture through the accomplishments of
its alumni and the creative activities of its faculty and
staff. We believe that diversity---in background, status,
culture, and viewpoint---is essential to a vital and creative
community, and we would welcome your contributions.
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70 Package&Design
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Package&Design 71
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72 Package&Design
���Casey McGee
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Package&Design 73
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74 Package&Design
���Brendon Gouveia
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Package&Design 75
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76 Package&Design
���Jessica Im
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Package&Design 77
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78 Package&Design
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80 Package&Design
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Package&Design 81
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82 Package&Design
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