pacific asia travel association

8/3/2019 Pacific Asia Travel Association

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Contents About PATA PATA Priorities

PATA MissionPATA Chapters

Area ChapterPromotional Chapter

• Function of PATA Pacific Asia TravelConference And Workshops

Marketing• Organization of PATA• PATA and India• Honors and awards• Summary• Thank You



PATA (Pacific Asia Travel Association) was founded in theyear 1951 in Hawaii as a non profit organization by LorrinThurston .To stimulate interest in the Pacific Region as a vacation landand to develop promote and facilitate travel to and among themany pacific destination.Its main objective is to develop promote and facilitate travel toand within .



Contd… The founder Lorrin Thurston had an idea to organize all travelform in a consistent cohesive and systematic manner. So as toensure maximum benefits from existing opportunities andcreation of the fresh opportunities through multimediapublicity.The philosophy of PATA is that entire travel agency must work together to develop an ever increasing flow of pleasure travelfrom which each member will derive a fair share of the totalbusiness.The activities of PATA include assisting small and upcomingdestination to develop their infrastructure providing expertise,planning group travel schemes, destinations, hotel operationsand discounts



PATA’s 2011 Priorities On behalf of its members, PATA’s current strategic direction is to:

Build the Business for members

Provide valuable insights, forecasts and analysis help membersmake better business decisionsTo take a lead position on travel industry issues that need to beaddressed



PATA’s Mission

The Pacific Asia Travel Association (PATA) is a membershipassociation acting as a catalyst for the responsible developmentof the Asia Pacific travel and tourism industry.In partnership with PATA’s private and public sector members,we enhance the sustainable growth, value and quality of traveland tourism to, from and within the region.PATA ‘s mission is to enhance the growth, value and quality of Pacific Asia travel and tourism for the benefit of itsmembership.



There are two types of chapters namely(i) Area chapters(ii)

Promotional chaptersi. As a means of keeping PATA members and theirrepresentatives in the Pacific better informed on happeningsthroughout the Pacific travel industry and on associationactivities. Some of these chapter activities includeprogrammes involving matters of facilitation , staff training,improving visitors plants and services and promotion aimedat the developing regional tourist traffic and other marketingactivities.



ii. Promotional ChaptersActivities of these Chapters are all designed to increase the saleof travel to the Pacific Asia and include meetings of the PATAmembership/travel trade with programmes on various pacificdestination , providing up to date information for newdevelopments, facilities , services, tours, educational seminarsfor travel trade sales personnel and cooperation with PATA inthe overall marketing programme , promotions and other PATA

activities.



The chapters are however not the branch offices of PATA. Theyare rather like local civic clubs working for the benefit of theirrespective communities.A chapter is composed of the highest level of executivesrepresenting the local tourism industry who volunteer theirservices and their expertise to develop a constantly expandingoverall business.



Functions of PATAThe PATA (Pacific Asia Travel Association) performs a variety of

functions. These includes:

Pacific Asia travel conference and workshops

Marketing



Pacific Asia Travel Conference And Workshops:During the first four months PATA sponsors and organizes aconference on its members with the objectives of reviewing theprogress, exchanging ideas and planning for futureprogrammes.The conference also serves as a unique promotional tool for thehost govt providing it an opportunity to show to the travelindustry from abroad what it has to offer in terms of touristattractions and tourism plant to the foreign visitors .



Marketing

A long range marketing programme coordinates all thepromotional functions of PATA for a maximum impact in theconsumer marker and also among sales agents.The marketing program includes(a) advertising, publicity and promotion and(b) Research and development.



Contd… The association prepares and distributes a wide selection of sales aids and sales promotion materials to travel agents andtour operators throughout the world.The association organizes researches seminars researchpresentation and technical assistance programmes for itmembers .



Organization of the PATA

AREA CHAPTERS MEMBERS PROMOTIONAL

CHAPTERS

BOARD OF

DIRECTORS

OFFICES

MARKETINGCOMMITTEE

MANAGEMENTCOMMITTE ADMINISTRATION COMMITTE

PATA STAFF



PATA And IndiaIt was at the specific request of the government that theconstitution of the PATA was amended suitably to enable Indiaand other South Asian countries to become associategovernment members.India was the first country to enter PATA from among thecountries which bordered on the pacific but were not in thePacific region.

India realized that PATA was one of the most active travel promotional organized and that the country’s association with itwould not only benefit her from getting a share of the world’sincreasing tourists flow .



Contd… The main objective in inviting PATA conference to Delhi wasto expose the facilities to a large segment of a foreign touroperators, travel writers, airlines executives etc.



Honors and AwardsPATA is pleased to recognize each year the outstanding dedication, commitment andachievements of individuals and organizations.

PATA Gold Awards Recognizing exceptional achievements in a variety of endeavors, bringing deservedacclaim to the best that Asia Pacific travel industry has to offer. The PATA Gold Awardspresentation takes place at PATA Travel Mart each year.

Life Membership The Association’s highest individual honor, conferred upon an individual who hasdevoted at least 15 years of exceptional voluntary service to PATA and to the tourismindustry

Award of Merit

Recognizing an individual who has provided outstanding service and leadership toPATA.Outstanding Chapters

Acknowledging the efforts of two outstanding Chapters for the spirit and excellencewith which they have conducted their activities and aligned themselves to PATA’sstrategic agenda.

http://www.pata.org/pata-gold-awards

http://www.pata.org/life-membership

http://www.pata.org/award-of-merit

http://www.pata.org/outstanding-chapters







Face of the Future

An award that recognizes an exceptional young leader in the travel and tourismindustry.

Gallery of Legends

Legends from travel and tourism have been inducted into the PATA Gallery of Legendssince 1993. The Gallery is situated at Honolulu International Airport. Plaques documentand remember the outstanding contributions of each inductee to Asia Pacific travel andtourism.

Tomorrow's Tourism

A competition that challenges undergraduate students from PATA member schools tocome up with new ways of measuring tourism, taking into account its wider impact onthe environment and community at large.

Chairman's Awards

The Awards, in the personal gift of the serving PATA Chairman, recognize an individual

(or individuals) for their help, support, loyalty and dedication during the Chairman’stenure

http://www.pata.org/face-of-the-future

http://www.pata.org/gallery-of-legends

http://www.pata.org/tomorrow-s-tourism

http://www.pata.org/chairman-s-awards







SummaryFounder- Lorrin Thurston in Hawaii in 1951Organization- 46 membersHead Quarters- San Francisco(USA)First conference of PATA held in- Jan 1952 at HonoluluPacific Asia and South East Asia including IndiaWorld’s largest travel promotion association with 57Governments, 32 Carriers Airlines Railways and Steamship.

Three regional offices atFrankfurt(Germany)- EuropeSingapore-AsiaSydney-South Pacific



Chapters-Area ChaptersPromotional Chapters

Area Chapters- were conceived as of the 8 th Annual PATAConference in (1959).Promotional Chapters-were authorized by the 9 th Annual PATAConference in (1960).Function of PATA-Pacific Asia travel conference and workshopsMarketing



Organization Structure of the PATA PATA and India-

India was admitted as an associate government member of Pacific Asia Travel Association in 1957.It was only in the year 1964 at Jakarta, Indonesia that Indiabecame an active member of the association.

PATA was formed to promote traffic to Pacific countries only.Among these countries were Srilanka, Nepal and later Pakistanand Bangladesh.



Honors and Awards- PATA Gold Awards Life Membership

Award of Merit Outstanding Chapters

Face of the Future

Gallery of Legends Tomorrow's Tourism Chairman's Awards





























References www.google.com www.pata.org

www.wikipedia.com Tourism developments Principles and Practices- A.K.BhatiaMy Previous Notes Of Tourism

You are most welcome with your Questions/Suggestions

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