EU Online CampaigningPAC Summit

Jon Worth | @jonworthPPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS

1.Should you evenmake this public?

2.How do you separate

signal from the noise?

Make something physical

Put people on the street

Use the EuropeanCitizens’ Initiative(?)

Allow forpersonalisation

3.What’s your

SMART objective?

SMART objectives for the web

1. Specific – Objectives should specify what they want to achieve.

2. Measurable – You should be able to measure whether you are meeting the objectives or not.

3. Achievable - Are the objectives you set, achievable and attainable?

4. Realistic – Can you realistically achieve the objectives with the resources you have?

5. Time – When do you want to achieve the set objectives?

Hybrid

Should you even make this public?

How do you separate the signal from the noise?

What’s your SMART objective?

Recap

Creative Commons ImagesEthernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Schaake http://www.flickr.com/photos/aldeadle/7557446200/ Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/ ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/ Power Station http://www.flickr.com/photos/freefoto/3844250043/ Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/ Screaming http://www.flickr.com/photos/ritamika/5220236802/

Exhaust http://www.flickr.com/photos/environmentblog/7190921060/ Maize http://www.flickr.com/photos/iita-media-library/5761978718/ Volvo Truck https://www.flickr.com/photos/94418464@N08/8612353409/ Cameron https://www.flickr.com/photos/worldeconomicforum/5434138772 Juncker https://www.flickr.com/photos/120709985@N05/14097182924/ TTIP https://www.flickr.com/photos/campact/14088882391/

Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/

Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place-luxembourg-or/

EU Online CampaigningPAC Summit

Jon Worth | @jonworthPPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS