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PORTFOLIOCandice Luong

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CANDICE LUONG760.985.8857

490 Pioneer Rd

Rexbiurg ID 83440

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TABLEOF

CONTENTSLogos

Letterhead

Business Card

ImagingEvent Ad

Brochure

Montage

Web Page

Flier

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LOGOSdescription

date

course/instructor

programs/tools

objectives

process

Three logo variations or the same company

2.23.2013

Communications 130. Section 2

Caryn Esplin

Adobe Illustrator

Create several dierent logos that display a certain

company in various ways. Use Adobe Illustartor to

create the logos.

First I sketched the designs I wanted to try. Next I created some spacing on thesheet or each logo and a simple representation o the design,

using Adobe Illustrator tools. I started with the text o each logo and tried out

dierent onts and types. I tried out various sizes and shapes with the text and

the shapes and moved them in dierent places to see how they worked (I created

the shapes with the pen tool). I nished by cleaning all o the elements up and

straightening out the logos.

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Letterheaddescription

date

course/instructor

programs/tools

objectives

process

3.2.2013

Communications 130. Section 2

Caryn Esplin

Adobe Illustrator and Adobe InDesign

Create a new logo to at a company or personal image.

Design consistent layouts or a business card and

letterhead. Use the basic tools o Illustrator & InDesign.

I started out by thinking up a new logo design or the project, I came up with anice cream shop. Next I looked or an image I could trace that looked most like

an ice cream cone, not that easy, I made that design in Adobe Illustrator and then

placed it in InDesign . Next I came up with a title or the shop and started to place

text around the image in InDesign to see where it would work best. I designed

the letterhead and put in my inormation and added the nishing touches. I then

moved to the business cards, created the shapes or them, and introduced the

dierent elements o my logo to the image.

Matching letterhead and business card designed using a

persoally created logo

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Business Carddescription

date

course/instructor

programs/tools

objectives

process

Matching letterhead and business card designed using a

persoally created logo

3.2.2013

Communications 130. Section 2

Caryn Esplin

Adobe Illustrator and Adove InDesign

Create a new logo to at a company or personal image

Design consistent layouts or a business card and

letterhead. Use the basic tools o Illustrator & InDesign

I started out by thinking up a new logo design or the project, I came up withan ice cream shop. Next I looked or an image I could trace that looked mos

like an ice cream cone, not that easy, I made that design in Adobe Illustrator and

then placed it in InDesign . Next I came up with a title or the shop and started

to place text around the image in InDesign to see where it would work best. I

designed the letterhead and put in my inormation and added the nishing

touches. I then moved to the business cards, created the shapes or them, and

introduced the dierent elements o my logo to the image.

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IMAGINGdescription

date

course/instructor

programs/tools

objectives

process

A personally taken photograph that has been

edited/ormatted using Photoshop

2.9.2013

Communications 130. Section 2

Caryn Esplin

Adobe PhotoshopCanon T3i Rebe

Learn basic photography skills. Use a digital camera to take a

quality image, then download it. Size and crop the image. Adjus

image brightness, contrast, hue and saturation levels. Use

selection tool to isolate a portion o the image. Desaturate th

selected portion o the image. Use a llter or colorize a portion

o the image

For my process I already have a camera so I was able to immediately go ou

and nd some images that I thought would be interesting. I brought those imag-

es back to the Spori Lab and opened up the tutorials on the Comm. 130 web-

site, which were really helpul. I cropped the image in photoshop and started

the changing eorts or the photo. I saved the yellow rectangle 9 because

liked the pop o color. I desaturated the back and colorized the yellow 9 so i

was a little brighter and also added a lter

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EVENT ADdescription

date

course/instructor

programs/tools

objectives

process

A color a ull-bleed event ad to promote a undraiser using

only Microsot Word and a scanner

2.2.2013

Communications 130. Section 2

Caryn Esplin

Epson Scanner and Microsot Word

Find, scan and import a high-quality image. Create a

ull-bleed designUse text boxes or layout in Word. Insert

and edit images in Word.

The process I ollowed to create this design started with the Epson scanner. Ichose an image to go with my bake sale theme and saved. Then I created a Word

Document and opened the publisher tab and started the design. I placed the image

and played with the idea o where my lettering would be placed. I eventually

decided it would be best to move the image up and stick the event inormation in

the bottom white space. I decided to created a right alignment with all o the text

and use a simple but catchy ont. I had the hardest time deciding what time to do

the ont color, I went with a simple and light that would contrast rom the

rest o the project.

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BROCHUREdescription

date

course/instructor

programs/tools

objectives

process

A two sided (duplex) olding brochure.

3.30.2013

Communications 130. Section 2

Caryn Esplin

Adobe Illustrator, Adobe InDesign and Adobe Photoshop

Set up and align a two-sided, olded document. Learn

how to wrap text around an image. Use paragraph styles

in InDesign

For creating my brochure I started with getting the basic shapethat I wanted. I did the duplex layout so I used the instructions orm the Activity

in a previous week to do that. Next I created a large rectangle in InDesign to add

color to my brochure. I then started grabbing images that went with my brochure

theme and placed them through. I then wrote up the text and then added it to my

brochure. I made smaller elements to connect the dierent object, to create

repetition and to make a simple design. Ater reviewing in class I made a ew

minor changes with colors, images, and positioning and then printed it out

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MONTAGEdescription

date

course/instructor

programs/tools

objectives

process

An inspirational montage made by the blending o two or

more images, and the use o typography

2.14.2013

Communications 130. Section 2

Caryn Esplin

Adobe Photoshop

Learn to manage Photoshop layers. Learn to blend

images together smoothly, using masks. Use lters

Apply appropriate typography

First I had to come up with an idea or what I wanted. Ater I come up with a theme

I searched google or images that t that idea. I saved the images and placed them

in Photoshop. Placing the main image o the Dalai Lama in the back and making

it 8.511. I layered the picture o the Tibetan prayer fags on top.Next I worked

on ading the dierent parts o the image to bring the Dalai Lama through but stil

leave some really cool edges and designs in the top layer. (Working with the 30%

opacity and larger circle. As well as the 100% smaller circle or a little bit). Ater

printing and reviewing I decided to work a little more with the opacity o the image

and where I wanted the text. I decided to put the text to the right o the image and

worked in dierent text boxes so I could move the quote in

various locations and sizes

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WEB PAGEdescriptio

date

course/instructo

programs/tools

objectives

process

A web page designed to showcase a personally created logo

3.15.201

Communications 130. Section

Caryn Espli

Text Wrangler, Photoshop and InDesig

Size and optimize an original logo as a .png or a wepage. Write content to describe the process o creatin

your logo andhow it appeals to a target audience.Desig

a web page using HTML to display a logo and conten

Acquire a working knowledge o HTML and basi

understanding o CSS. Identiy hex colors or web design

Compress multiple les in a zipped older to attach as one

First I created the HTML or my Ice Cream Shop page. Next I created the CSS tdesign my webpage and make it look more stylish and eye-catching I use

Photoshop and a text website with this. I also lled in the HTML with inormatio

rom my website and details that I had put into my logo. I had to connect the CS

and HTML which was hard because there werent really any instructions how t

do so, so I had to get help. Next I played with the colors and text and made th

improvements the class TA recommended during the website reviews. An

re-validated the HTML with it linked to the CSS, the rst time the validation didn

work, but I got help rom someone during class and it worked out. I just change

up a ew details with the color and ont and made a screen shot o i

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FLIERdescription

date

course/instructor

programs/tools

objectives

process

Black & White promotional er to promote a graduate

leadership conerence.

1.26.2013

Communications 130. Section 2

Caryn Esplin

Adobe InDesign

Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic er layout.

Create a project older with image, logo and InDesign

document to keep links intact.

The rst start o my fier design was or me to gain a concept in my mind o what I wanted

to create. I had a ew ideas in mind o things that I liked, that caught my eye in a design and

so I tried to include those in the fier. I originally grabbed the picture that I wanted to use

and gured out how to size it, ater that I started using the rectangle create to place my title

where I knew it would relate to the picture and create a good fow. Next I gured out the two

onts that I wanted to use or the design and worked with those to enter the title and body

text in a way that was simple and readable, I really wanted graduate to stand out. I slowly

worked around and added a ew mores shapes that I thought would help draw anyones eye

to the fier and keep them interested in all o the inormation as well as add a little repetition

to the design. I nished up with adding the logo and spell checking the design, I viewed it

and made the minor adjustments I thought were needed to make it a good design to turn in

being sure to have correct alignment and the inormation in good proximity.

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