p4. royal media - ads & moresus321/pf/alexkwanten09.pdf · 2009. 1. 24. · hot q1 auctions...

P2. Royal Media - Auto PublicationsP3. Royal Media - Custom PublicationsP4. Royal Media - Ads & MoreP5. Young & Rubicam/Bravo - Print AdsP6. Young & Rubicam/Bravo - All MediaP7. Swann Galleries/All - PhotographyMore Samples Available Upon Request

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Image©GM Corp.

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Auto Finance News is published as a bi-weekly journal and is aimed at the news market, while Auto Finance Executive is published twice a year and is a larger magazine aimed at Auto Finance industry professionals. Seen here are covers for AF News and the cover and internals from the previous issue of Executive. Many more samples are available upon request.

AUCTION PRICE VOLATILITY ROILS THE REMARKETING WORLD

Page 4

PRICING’S WILD RIDE

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Spending on pre-sale reconditioning surgesHot Q1 auctions nationwideTom Kontos on market trends you can’t ignoreTechnology at work on the auction lanesAll about Adesa with Ken Osborn

P U B L I S H E D B Y

W I N T E R2 0 0 9

DRIVING GROWTH FOR THE REMARKETING PROFESSIONAL

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Inside:Inside:

CITSmall Business Lending Corporation

Small BusinessPerspectives

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�� Reverse Mortgage �� Reverse MortgageSHARPTURNDEALERS GET WHIPSAWED BY A DRAMATIC SHIFT IN CAR LENDINGPage 6

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D R I V I N G G R O W T H F O R T H E F & I P R O F E S S I O N A L FA L L 2 0 0 8

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Maximizing DealerTrack and RouteOneSubaru’s New GAP ProductSelling “Regular” Cars in a Hybrid WorldManaging Expectations for SUV TradesTestimonials: Four Dealers Speak Out

P U B L I S H E D B Y

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MARKETINGMATTERSHOOK, SALES, & SINKER:

SELLING IN TOUGH TIMESBY GEOFF WILLIAMS

Attracting car buyers has never been more difficult, or more important. This dynamic has placed an increased emphasis on marketing, as dealers try to achieve higher returns on shrinking budgets.

Regardless of the economic climate, the key to marketing cars remains constant. As Kevin Gallagher, who owns Utah

Auto Sales in Lindon, Utah, says, “I call it the BSD factor. You have to give your customers Benefits, you have to have a little bit of Sizzle, and you have to be Different. If you don’t have the BSD factor, you’re not going to attract people.”

Marketing strategies don’t have to be all three things at once, but they better at least have one of these atributes. Some examples:

According to OneCommand.com, a marketing firm for auto dealerships, 89% of buyers will never return to your parking lot—not even for maintenance. Of those remaining 11%, 72% will eventually repurchase a car from that same dealership. The message: stay in touch. Whether the economy is up or down, failure to market to your existing customers is a mistake.

LOOK AFTER YOUR CURRENT CUSTOMERS

To your own customers, absolutely, but even to the general public, if possible. Eight years ago, Gallagher started publishing “The Used Car Buying Guide,” a 30-page magazine with articles and information about beating depreciation. He has printed 10,000 copies over the years, occasionally modifying the text, and he has built relationships with credit unions around the state, offering educational seminars on the premises to the institution’s customers.

BE A RESOURCE

CONSIDER NEWER WAYS TO GET OUT YOUR MESSAGE Six months ago, Mike Sage, owner of University City Nissan in Los Angeles, gravitated to Gumiyo, a specialist in automotive mobile marketing. Gumiyo, whose prices ranges from zero to approximately $150 to 200 per month, places a dealership’s inventory, vehicle photos, and condition reports on mobile phone screens.

Photos on a mobile phone aren’t for every dealership. “If we were another company, aimed at Generation X and Y, I would say that would be a focus that we would need to concentrate on,” says Paul Nogrady, new car sales manager at Porsche of The Main Line in Newtown Square, Penn.

PARTNER WITH ORGANIZATIONS TO ATTRACT NEW CUSTOMERS Dan Quirk is the owner of eight dealerships in Massachusetts and recently set up a partnership with a nonprofit called Moore Center Services, which helps people with developmental disabilities. Quirk paid for a 1950s-style diner to be built on the premises of his Quirk Chevrolet Buick dealership. Moore Center Services staffs the eatery and keeps the profits.

REMEMBER YOUR COMMUNITYGallagher’s dealership has an annual complimentary barbecue that feeds approximately 1,500 people. It’s always a success because he joins forces with a local parade, which has a built-in crowd that is grateful for the food. “People need some benefit when they’re going to do business with you,” says Gallagher. “You’ve got to change with the times and give people something that they want or need.”

As guerrilla marketing guru Orvel Ray Wilson once said, “Customers buy for their reasons, not yours.”

Of course, that’s how it has always been, which should be comforting. The times and technology may be frequently changing, but the actual marketing in many ways doesn’t. “History repeats itself,” says Nogrady of

Porsche of the Mainline in Newtown Sq., Pa. “When it comes to marketing a car dealership, you often have to stick to the tried-and-true to bring in customers. It’s how you handle those tried-and-true events, and where you’re spending your money in general — that’s what’s important.”

9Summer 2008

Reverse Mortgage, CiT Small Business, GreenLight, and GreenLight:Remarketing are all published for individual clients — The National Reverse Mortgage Lenders Association, CiT Financial, and Drive Fi-nancial. Seen here are covers for all three and internals from Reverse Mortgage and GreenLight. The Reverse Mortgage article seen here lead to ongoing media relationships with NBC News and the office of Senator Claire McCaskill.

The Marketing of Royal Media Group also encompasses business conferences, websites, online social networks, and research reports and ad development for outside clients — now handled under the Royal Media Creative banner. Also seen on this page is Collection Tech-nology - a publication that has now been turned into a successful online social network. Community Service 2009 is a program of the Financial Services Round Table, an early client of Royal Media Creative.

Door to door service.

BankNet360.com’s News service and customized content take you to exactly the information you’re looking for.BankNet 360 is the daily online destination for banking and fi nancial services breaking news and insights. It’s 100% customizable so you receive only the knowledge that matters to you most.

BankNet 360 Delivers:• A succinct, customized, to-the-minute roundup of all the fi nancial services news you need to make educated decisions

• Hundreds of relevant, daily E-newsletters• Smart industry blogs• Updates on thousands of banking industry companies

Get there with BankNet360.com • Registration is FREE

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May 14-16 2008��

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WWW.COLLECT IONTECHNOLOGY.NET

The risks and rewards of remote collecting

��Scoring tools thatpack real punch

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Collections 2.0: How to builda multi-channel platform

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TRANSLATING TECHNOLOGY INTO RESULTSMAY/JUNE 2008, VOL. 9, NO. 1

The Art of Analytics

sophisticated analysis replaces old methods

of data crunching • ��

The top 100 lenders ranked in one report?

It’s all in here.Every year, Auto Finance News produces the defini�ve tabula�on of automo�ve lending and leasing ac�vity in the na�on. The Auto Finance Big Wheels report provides the most detailed look at who’s doing what in vehicle finance.

Our report ranks the na�ons top car financing companies by outstandings and origina�ons using proprietary mathema�cal formulas and data taken straight from the companies themselves.

The Auto Finance Big Wheels report provides you with the nuts-and-bolts numbers you need to make the right strategic decisions. Maintain your compe��ve advantage; order the Auto Finance Big Wheels report today by visi�ng: h�p://order.bigwheelsdata.com, or by filling out and returning the form below.

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YES! I want to purchase the 2008 Auto Finance Big Wheels Report.To order, please fill out this form and send it to:

Auto Finance News80 Broad St, Suite 1701New York, NY 10004Or call us at 212.683.7815

NameTitleCompanyAddressCityState Zip

Email Address:(Big Wheels will be delivered to your email address)

Payment Informa�on: $459 Check Included

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Sign me up for a no-obliga�on trial subscrip�on to Auto Finance News at no extra cost.

COMMUNITY SERVICE 2009

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CS09 MISSION: Community Service 2009 unites Roundtable member companies’ efforts to improve the communities in which they work, and strengthens partnerships with non-profit partners and public policymakers.

CS09 FOCUS: The focus of Community Service 2009 will be on financial education, with increased visibility of financial education programs in communities. This is in addition to member companies’ community service projects via energy efficient upgrades, building homes, sponsoring run/walks, etc.

TIMEFRAME: Any/all community service projects that take place in 2009 should be registered for national publicity.

NATIONAL SPONSOR: National Sponsors are listed on all publicity materials (news spots, ads, printed materials, and t-shirts), executives will have speaking roles at events, and National Sponsors contribute $17,500 to defer costs.

PARTICIPATING COMPANIES: Participating Companies provide the Roundtable with information about their community-supporting projects that take place between January 1- December 31, 2009 via easy to use online registration.

For more information on Community Service 2009, please contact Aleksia Ilic, 202-589-2428, [email protected]

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Mazda and Kraft Foods were large clients at Bravo Group / Young & Rubicam. In 2006, Mazda was promoting the new CX-7, for which I did many of the print ads, in addition to working on the full-line Spanish brochure. Kraft mounted large print campaigns in 2007 on which I did the production and a considerable amount of the art direction. The Jello “Frutisima” ads won internal awards at Y&R - and in addition to Lime there were ads for Cherry, Orange, and Strawberry - each with customized sculptures in the shape of that fruit for the photography.

JOB: QUM-SYM-O70652ADESCRIPTION: Symbicort Spanish Starter Kit - Box (Draft)

ART DIRECTOR: Yury Vargas x65238COPY WRITER: Flavio Alvarez

ACCT MGR: Roger Gonzalez x65271ART BUYER: Anna Shinderovsky

PRINT PROD.: Annabelle Camacho x65354PROJ. MNGR.: Angelica Aybar-Jones x65283

This advertisement prepared by The Bravo Group

CLIENT: AstraZeneca STUDIO #: 7E44387 JOB #: QUM-SYM-O70652A BILLING#: QUM-SYM-O70652DOCUMENT NAME: QUM7E44387a1.indd PAGE COUNT: 1 of 1 PRINT SCALE: None INDESIGN VERSION: CS2STUDIO ARTIST: Alex Kwanten x65406 LAST SAVE DATE: 5/18/07 7:57 PM CREATOR: KwantenA CREATION DATE: 5/18/07 3:30 PM

DOCUMENT PATH: BVSTNY:Volumes:BVSTNY:ASTRAZENECA:7E44387_QUE_SYM_O70652:Latest Files:QUM7E44387a1.inddFONT FAMILY: Times (Regular), Proxima Nova (Regular, Bold, Bold Italic), Helvetica Neue (83 Heavy Extended, 97 Black Condensed, 65 Medium)LINK NAME: 4507-164 AZ WellBox1-UpFACE.eps, Box_Art.eps, SYM_485sp_Green Back_Logo.eps, Logo_Outline.eps, AZ_signoff_sm_4C.eps, SYM_485sp_Mid Blue Bk_Log.epsINK NAME: CMYK, Dieline, PMS 390 C, PMS 485 C

* Se desconoce si alguna medicina para el asma, incluyendo SYMBICORT, puede prevenir el daño a largo plazo a los pulmones.

LO QUE TU MÉDICO NECESITA QUE SEPAS

SYMBICORT contiene formoterol, un beta2-agonista de acción prolongada (LABA, por sus siglas en inglés). Las medicinas que contienen un LABA pueden aumentar las posibilidades de muerte relacionada con el asma. Por lo que SYMBICORT debe usarse sólo si tu médico decide que otra medicina de control por sí sola no controla tu asmao que necesitas 2 medicinas de control.

ASMA� Aun cuando estás libre de síntomas, no estás libre

del asma.™� Esto se debe a que aún existe una infl amación que

hace que las vías respiratorias sean más sensibles a los factores que provocan el asma, lo cual puede conducir a un ataque de asma.

SYMBICORT� Ayuda a controlar la infl amación

� Ayuda a mantener abiertas las vías respiratorias

� Ayuda a controlar el asma durante toda la noche y el día

RESULTADOS� Plan para Controlar el Asma: La comunicación es

clave para alcanzar el éxito, por lo que es importante que hables con tu médico sobre cómo diseñar un plan que sea adecuado para ti.

� Controla tu asma y mide tu éxito.

No tomar SYMBICORT más de dos veces al día. SYMBICORT no puede reemplazar, y no reemplazará, tu inhalador de alivio rápido. Dile a tu médico si tus síntomas no mejoran o si empeoran.

Consulta la Información de Prescripción y la Guía del Medicamento adjuntas.

COMENZAR BIEN CON SYMBICORT

Esta caja no contiene un inhalador SYMBICORT.

DRAFT

FOR INTERNAL DISCUSSION PURPOSES ONLY

INFORMACIÓN IMPORTANTESYMBICORT es una medicina de control por receta para personas de 12 años de edad y mayores, para el tratamiento de mantenimiento del asma a largo plazo.

Información Importante de Seguridad acerca de SYMBICORT

SYMBICORT no reemplazará los inhaladores de alivio rápido para síntomas repentinos. No tomarlo más de dos veces al día. Mientras estés tomando SYMBICORT, nunca uses ninguna otra medicina que contenga un beta2-agonista de acción prolongada (LABA, por sus siglas en inglés).

SYMBICORT contiene formoterol, que es un LABA. Las medicinas que contienen un LABA pueden aumentar las posibilidades de muerte relacionada con el asma. Por lo que SYMBICORT debe usarse sólo si tu médico decide que otra medicina de control por sí sola no controla tu asma o que necesitas 2 medicinas de control.

Si estás tomando SYMBICORT, ve al médico si tu asma no mejora o si empeora. Algunas personas pueden sentir un aumento de la presión o del ritmo cardíaco, o cambios en el ritmo cardíaco. Dile a tu médico si padeces de una enfermedad del corazón o de presión alta.

Si estás cambiando a SYMBICORT después de haber usado un corticosteroide oral, sigue las instrucciones de tu médico para evitar riesgos a la salud cuando dejas de tomar corticosteroides orales.

Evita la exposición a infecciones como la varicela y el sarampión. Si estás expuesto a alguna infección, avisa de inmediato a tu médico.

Los efectos secundarios más comunes reportados en estudios clínicos incluyeron irritación de la nariz y la garganta, dolor de cabeza, infección del tracto respiratorio superior, dolor de garganta, sinusitis y molestia estomacal.

Consulta la Información de Prescripción y la Guía del Medicamento adjuntas.

Para ahorros, consejos y herramientas gratis,visita MiSymbicort.com/medida o llama al 1-877-237-4466.

SYMBICORT es una marca comercial registrada del grupo de compañías de AstraZenecay todas las otras marcas comerciales son propiedad del grupo de compañías de AstraZeneca. ©2007 AstraZeneca LP. Todos los derechos reservados. 249220 5/07

HA

LA

SYMBICO

RT AYUD

A A

CO

NTRO

LAR EL A

SMA

SYMBICO

RT reduce la infl amación

y alivia la constricción de las vías respiratorias para ayudar a

controlar el asma.

Aún tienes una infl amación que puede:� Hacer las vías respiratorias más sensibles a los

factores que provocan el asma

� Hacerte más propenso a sufrir un ataque � Dañar el tejido que recubre las vías respiratorias*

AUN CUANDO ESTÁS LIBRE DE SÍNTOMAS,

NO ESTÁS LIBRE DEL ASMA.™

CONTIENE UN VALIOSO CUPÓN—INSCRÍBETE Y AHORRA MÁS

Habla con tu médico para diseñar tu Plan para Controlar el Asma

All units and drawings contained herein are the exclusive property of Structural Graphics, L.L.C. Any use of this information without the express written permission of Structural graphics L.L.C. constitutes infringement of United States copy-right and patent law.

Packaging Design & production and promotional design were also part of my duties at Young & Rubicam/Bravo Group. Seen here are a supermarket “shelf talker” for Orbit Gum (the magenta spot on the model’s teeth is a die-cut mark, and is replaced with a white LED in the 3d fi nal), packaging for AstraZeneca’s Asthma drug Symbicort, and a truck wrap for Listerine promotions in Miami and Los Angeles.

Use todos los productos como está indicado / Use all products as directed

Pfizer Listerine Truck Wrap, for large promotion in Miami area (Retouching, Design & Layout,

Bravo Group, February, 2007)

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Kraft Teddy Grahams “La Ola” 2-page bottom spread (Design and Revisioning - ran inTv y Novelas, People En Español, Estylo Magazine, Mira Magazine)

(Bravo Group, April, 2007)

© 2007 K

raft Foods.

Sourcing Photography from stock can only take your visuals so far. There are times when you need to get out and shoot, or organize models and shoots. I frequently photograph for RMG’s publications and websites, and have considerable Fine Art and Repro Photography experience from my time at Oberlin and Swann Galleries, and Art in America magazine.

p4. royal media - ads & moresus321/pf/alexkwanten09.pdf · 2009. 1. 24. · hot q1 auctions...

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