p led growth growth loop role strategy
TRANSCRIPT
PRODUCT LED GROWTH
The user journey was redesigned to foster engagement and fuel long term growth Invisio
Growth Loop Strategy
ROLE Director of Growth
GOAL TRACKING
A visual medium for teams to track KPIs, make data-driven decisions and meet targets Data Studio
Metrics Dashboard
FUNNEL PERSONALIZATION
Loyal customers needed a personalized experience
To increase average order value (AOV) and customer lifetime value (LTV), traffic was directed to:
Shopify
Welcome Portal
ROLE CRO Specialist
Name greeting
Accessible loyalty bene�ts
Pick up where you left o�
Facilitate repeat orders
1. A subscription landing page highlighting benefits 2. A personal portal once logged in:activity, recommendations,and loyalty points
CART OPTIMIZATION
Good UX drives users to buy by decreasing purchase friction. Simple colors act as cues to guide eyesight towards checkout.Google Optimize
Experiment Design
Hypothesis Is there a CVR correlation btwn elements 1 & 2 based on color intensity? Top bar: Color accentuates free shipping announcement Dynamic progress bar towards free shipping > increases AOV A �nal message in red pink drives mobile users to CTA button
Multivariate Test Neutral vs. red pink
1
1
2
3
Features created to avoid abandoned cart: Free-shipping progress bar, undo removed item, save for later, empty cart & subscription ads
Result: 9% CVR increase2
3
CUSTOMER SUPPORT EXPERIENCE REDESIGN
Customer support are “the eyes and ears of user experience” for the product teamHealthtap, a Q&A website for physicians & patients, needed to optimize their support experience online
ROLE Junior Product Manager
Redesign experience using a help hierarchy for customer support, based on information density and need. Help progression: Quick Guide Complete Guide Email Support Redesign experience using a help hierarchy for customer support, based on information
Complete GuideRedesign experience using a help hierarchy for customer support, based on information
Email Support
NOT FOR DISTRIBUTION© 2013 HealthTap
Frequently Asked Questions (FAQ)
Balsamiq
Instead of offering static information, what if we can both inform and teach? Interaction requiring the user’s participation makes learning fun, providing superior product experience
User Guides
NOT FOR DISTRIBUTION© 2013 HealthTap
ECOMMERCE: FITTING CUSTOMER’S NEEDS
If a product is the body, then marketing is its suit The evolution of an aesthetic startup’s product lines
ROLE Technology Dev. Manager
Focus Doctors > Consumers > Mobile
HTML5, CSS3 & Javascript
SEARCH DESIGN: PHYSICIANS DIRECTORY
Physician search directory for consumers was broken, disconnected, and not easy to use
PHP & MySQL
Search Results
One Search Bar, One DatabaseAFTER
Multiple Search Criterias, Multiple DatabasesBEFORE
Ad option on right hand panel
ROLE Web App. Developer
Search with partial queries
ELECTRONIC HEALTH RECORD REDESIGN
An old EHR system needed to be updated using modern web design practices
Bootstrap CSS
Redesign Prototype (demo)
ROLE Front End Developer
Visit at: t.ly/mFra
Try in Mac for better results