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  • 1. 2Group Member1. MD SHOHARAB HOSSAIN. ID- PG14-09-14-0172. JANNTUL MOUA ID- PG14-09-14-0183. YUNUS ALI. ID- PG14-09-14-0224. MEDUL HASAN. ID- PG12-09-14-0865. RAYHAN AHMED. ID- PG14-09-14-0886. RONY SARKAR. ID- PG14-09-14-087

2. Introduction Procter & Gamble also known as P&G; is an American multinationalcorporation that manufactures a wide range of consumer goods. Itwas founded in 1837.PROCTOR & GAMBLE3 3. PROCTOR & GAMBLE4 4. LOGO 5. Touch and improve more consumers lives in more parts of the world morecompletely.Headquarters: The Procter & Gamble CompanyYear founded: 1837Location: Cincinnati, Ohio, U.S.ABusiness Operation: About 80 countriesNumber of employees: Approximately 140,000 world wide Over $68 billion in global sales 300 brands in over 160 countries #1 or #2 in 80% of our categories P&Gs 22 Billion-Dollar Brands 140 plants and 25 R&D centers globally Spend nearly $ 2 billion a year on R&DPROCTOR & GAMBLE6P&G at a glance 6. PROCTOR & GAMBLE7History William Procter, a candle maker, and James Gamble, a soap makeremigrated from England and Ireland. Their father-in-law called ameeting and persuaded his son-in-laws to become business partners.On the 31st of October the Procter & Gamble company was created. They began by supplying the Union Army with soap and candles. 7. PROCTOR & GAMBLE 8 8. PROCTOR & GAMBLE9PRODUCTS OF Ariel is a brand of laundry detergent. Actonel is a brand of osteoporosis drug. Bounty (paper towel) sold in the United States, Canada,and the United Kingdom Braun is a small-appliances manufacturer specializing inelectric razors, coffeemakers, toasters, and blenders. Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent. Downy/Lenor is a brand of fabric softener. 9. PROCTOR & GAMBLE10PRODUCTS OF Duracell is a brand of batteries and flashlights. Fusion is a brand of men's wet shave razors and is thequickest P&G brand to have reached $1 billion in annualsales. Gain is a brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. Head & Shoulders is a brand of shampoo body wash,and deodorant. Old Spice is a brand of aftershave and shaving cream. 10. PROCTOR & GAMBLE11PRODUCTS OF Ivory is a soap. Nice 'n Easy is a hair coloring product. Olay is a brand of women's skin care products. Oral-B is a brand of toothbrush. Pampers is a brand of disposable diaper. Pantene is a brand of hair care products(conditioners/styling aids). Prilosec OTC is a brand of heartburn medicine co-marketedby AstraZeneca. Pringles is a brand of potato chips. 11. PROCTOR & GAMBLE12PRODUCTS OF Puffs is a brand of facial tissue. Secret is a brand of antiperspirant and deodorant. TAG is a deodorant and body spray. Tide is a brand of laundry detergent. Vicks is a brand name of over-the-counter medicines(Formula 44, Sinex, NyQuil/DayQuil) Wella is a brand name of hair care products(shampoo, conditioner, styling, and hair color). Whisper is a brand of pantyliners sold primarily inAsian markets. 12. Ariel Downy Head &Shoulders Joy Olay Pampers Pantene Safeguard TidePROCTOR & GAMBLE13The 9 Pillars of P&G 13. OPERATIONS As of July 1, 2011, the company structure is categorized into two "GlobalBusiness Units" with each one further divided into "Business Segments"according to the company's 2011 Annual Report. Dimitri Panayotopoulos isVice Chairman of Global Business Units Beauty segment Grooming segment Health Care segment Snacks & Pet Care segment Fabric Care & Home Care segment Baby Care & Family Home Care segmentPROCTOR & GAMBLE14 14. BRANDS Main article: List of Procter & Gamble brands Twenty-six of P&G's brands have more than a billion dollars innet annual sales, according to the 2011 Annual Report and P&GCorporate Newsroom. Most of these brandsincluding Bounty, Crest and Tideareglobal products available on several continents. Procter &Gamble products are available in North America, Latin America,Europe, the Middle East, Africa, Asia, Australia and NewZealand.PROCTOR & GAMBLE15 15. MANUFACTURING OPERATIONS ARE BASED IN THE FOLLOWINGREGIONSP&G touches and improves the lives of about 4.4 billion people around the world with its portfolio oftrusted, quality brands United States Canada Philippines Mexico Indonesia Middle East New Zealand LatinAmerica Europe Japan China (31 wholly ownedfactories) and other parts ofAsia South Korea Africa Brazil AustraliaROCTOR & GAMBLE16 16. PROCTOR & GAMBLE 17 17. What is FMCG companies? FMCG companies are those companies that produce FastMoving Consumer Goods (FMCG).Fast Moving ConsumerGoods are the sorts of products generally sold in a supermarket,but can also include things like cheap electronics and over-the-countermedicines. They are 'fast moving' because they arepurchased frequently and consumed quickly, as distinct frommore durable goods such as appliances, which are generallyreplaced only every few years.PROCTOR & GAMBLE18FMCG Ranking of P and G 18. P&G, MASTER KONG LEAD CHINESEFMCG MARKETCONSUMER // SHOPPERS 09.24.2013PROCTOR & GAMBLE19 19. PRODUCTCompliment the new BC_18 product with high qualityconceptEasy, time-saving, everyday usePRICEPremium-priced segment -> to keep up the image of theshampoo as a high quality and innovative product1/ 4.99 DM for the 200 ml bottle2/ 5.99 DM for the 250 ml bottlePLACEDepartment stores - supermarkets, with a specialdecoration.Hairdressers - beauty salons - personal care shops(directly and effectively impact on clients)4PsPROMOTION- Promoted in a homogeneous way and conductpromotion campaign and advertising campaign- A TV ads underline the easy way to use and the perfecthair; besides, explaining the effect of shampoo andconditioner on your hair scientifically andunderstandably.PROCTOR & GAMBLE 20 20. Chief Executive Magazine has named P&G thebest overall company for leadership developmentin its list of the 40 Best Companies for Leaders,a feature in its January/February 2012issue. This is the second time weve received thisaward in the seven years this ranking hasexisted.PROCTOR & GAMBLE21P&G Ranked #1 for Leadership Development P&G has once again earned a top spot on Fortunes listof Most Admired Companies. P&G ranked #1 in ourindustry and #9 overall on the 2012 list. In recent years,P&G has consistently earned the top spot within ourindustry while ranking in the top 10 of the overall list. 21. Chief Executive looks at a variety of criteria when choosing a bestcompany:the existence of a formal development program;the amount of time a CEO is involved;the percentage of leaders recruited internally;the strength of its recruiting program and the caliber of talent; andthe long-term growth of market capitalization.PROCTOR & GAMBLE22 22. P&G excelled in these areas, and the some of it details of thisrecognition are given bellow-Top spot on Fortune Magazines list of Global Top Companies forLeaders. P&G has been in the top three for the past three years, andP&G has been in the top 10 for all five years theyve participated inthe study.Fortune Magazines judges selected and ranked winners based oncriteria includingstrength of leadership practices and culture, examples of leaderdevelopment on a global scale, impact of leadership in communities inwhich companies operate, business performance and companyreputation.PROCTOR & GAMBLE23 23. These are just two of several recognitions P&G hasreceived recently; others include Worlds Most Admired Companies Fortune Worlds Most Respected Companies Barrons The Worlds Most Attractive Employers Universum Top MBA Employers Fortune Top Companies for Executive Women NationalAssociation for Executive Women Top Companies for Recruitment and Retention Diversity, Inc. Best Place to Work Glassdoor.comPROCTOR & GAMBLE24 24. Corporate Video 25. PROCTOR & GAMBLE26 26. PROCTOR & GAMBLE 27