ABOUT OYO ROOMSWe are India's largest branded network of hotels spread

across 183 cities with 6000+ hotels offering standardized stay experiences at an unmatched price.

From a single hotel in May 2013 to over 6000+ hotels at present, ours has been an inspiring journey from a smart idea to India's largest branded network of hotels with the

dream of becoming the world's largest branded network of hotels.

Our goal is to change the way people stay away from home!

WHAT IS THE OBJECTIVE OF THIS PROJECT?

With the help of this project and the efforts of the students working on it, OYO plans to Build a Targeted Marketing Model that would generate and eventually

increase the demand for their services across a variety of target groups/ audiences.

WHAT ARE MY TASKS ON THIS PROJECT?

Project Tasks & Expected Output

STEP 1:Identify Target

Group

STEP 2:Understand

Travel Requirements of the Target Group

STEP 3:Pitch OYO as

suitable Hotel Booking medium

STEP 4:Book Required Hotel Nights for the Customer

STEP 5:Share Booking

Details with Customer &

Project Manager OYO Targeted

Marketing Model

STEP 1 – IDENTIFY TARGET GROUP

• Identify & segment your potential customers/ target group.

― OYO recommends reaching out to your TG directly and strongly advises against using any third party to meet targets.

• Example of Potential Target Groups: ― Friends, Relatives, Colleagues, Peers― Colleges:

Travel committees/Travel Desks/ Students and Alumni,

For College Festivals, Convocations, Field Trips, Camps, Exchange Programs, Personal Travel, etc.

― Schools: Vacation Plans, School Trips, Competitions etc.

MASS SPIEL FOR SOURCING LEADS

Post this on Social Media or Messaging Platforms to generate leads:

“Hello There,I am "XYZ", doing MBA from "ABC" college. I am working on a project with Oyo Rooms. If you or anyone else you know is travelling for work, leisure or pleasure anywhere across India and are confused about booking a stay, then please contact me.I can get their booking done within a minute and give them the best possible rate available with OYO Rooms that shall ease your stay. All you have to do is give me your booking dates and the preferred location in your destination city and I shall do the rest for you.” 

STEP 2 – UNDERSTAND TRAVEL REQUIREMENTS OF TG• Approach your Target Group via Face-to-Face Conversation/

Phone/ Email/ WhatsApp/ Social Media• Talk to them about any upcoming Travel Plans that they

might have.― Personal/ Family/ Group/ Work― Travel Destination― Travel Duration― Hotel Budgets― Booking Plans

HOW TO APPROACH YOUR TARGET PEOPLEIntroduce Yourself:• Hi, I’m working for OYO and I would like to talk to you for 5

minutes.

Ask Questions:• Before we start, may I ask you a few questions?• Have you ever booked hotels using a website such as

MakeMyTrip?• Have you heard of OYO Rooms? If yes, have you ever booked a

Hotel using OYO Rooms?• Do you have any Travel Plans in the near future? Family/

Personal/ Work/ Leisure/ Group, anywhere across India?• If so, would you like to do the booking using OYO?

STEP 3 – PITCH OYO FOR HOTEL BOOKING

• Once you have understood the requirements, suggest them OYO as a means of booking their Hotel Rooms.

• Convince them by iterating the benefits of using OYO over other such services.

• Tell them that you will do the Bookings on their behalf, so they don’t have to exert any efforts or waste any time in trying out a new website/app.

BENEFITS OF USING OYO FOR HOTEL BOOKINGS• Nominal pricing with rooms starting from Rs. 999/- and going

up to as much as Rs.12000/-, depending on the category of the room booked.

• They deliver what they promise. The photographs on the website or on the mobile app are genuine and unedited, unlike other online portals.

• Complementary breakfast and free Wi-Fi is available in each and every OYO Room. Besides that, every OYO room is equipped with a Flat Screen TV.

• OYO has penetrated the markets of the major cities in India and hence can be located anywhere and everywhere.

STEP 4 – GET BOOKINGS DONE FOR THE CUSTOMER• Once interested, take the details of their Travel Plans.

― Travel Dates, Locations, Choice of Hotels, Budget, Number of Nights, Number of People, etc.

• Do the Bookings for them on OYO MITR App Login provided by the project manager (Recommended)

― In case, a customer insists on doing the Booking himself, you can go with the OYO App Referral Program wherein you should share with them your unique referral code, using which they can download the OYO App & do their booking themselves (Use only

when the situation arises)

STEP 5 – RECORD & SHARE BOOKING DETAILS

• Once the Booking is done, the customer will automatically receive an email with their Confirmed Booking Details (On the same email id mentioned in Guest Details).

• Next, Submit the Booking Details to the Project Manager by filling this Booking Details Form.

― In case, the customer booked it himself using your referral code, get the details from him and fill it in the same Booking Details Form.

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WHAT IS THE FINAL OUTPUT I AM EXPECTED TO ACHIEVE?

You are required to get a minimum of 5 Room Nights booked across any number of people/ locations/ hotels.• There is no upper limit on the target. A student can make

as many bookings as they want.

NOTE: The bookings to be made is for 5 nights and does not mean 5 different customers. [Eg., If a student is able to book

one single room for one single customer for 5 nights, then

he/she will have achieved the target of 5 room nights

booked].

Therefore it is not necessary to target 5 different customers.

WHAT WILL I BENEFIT FROM WORKING ON THIS PROJECT?

Company Certificate: • On the successful completion of the allotted target, the student will receive

a Project Completion Certificate signed by the Regional Demand Head of OYO Rooms.

Monetary Incentives: • The OYO Mitr App gives the students flexibility to Upsell by tweaking the

price with the volume button on their phones and those prices will then be visible on his/her app. Therefore, students be able to earn extra money from those customers for whom they are doing the bookings using the upsell function of the MITR App.

• If the Customer has paid this amount in advance using ‘Online Payment’, OYO will return the Extra Amount to OysterConnect, who in turn will pay the student.

BOOKING METHODS

TUTORIALS & PROCESS FLOWS

USING THE ‘OYO MITR’ APP LOGIN (Only for Android Users)

1. Download the App from Google Play Store (For Android Users Only)

2. Login using your Mobile Numbers, after the Project Manager has informed you about the creation of the same.

3. Click here to View the OYO MITR App tutorial to learn how to use the App for booking purposes.

USING THE OYO WEBSITE LOGIN

(Only For Non-Android Users - IOS/ Windows/ Blackberry)

1. Open the OYO Rooms Website (www.oyorooms.com).2. Login using your Mobile Numbers, after the Project

Manager has informed you about the creation of the same.

3. Click here to View the OYO Website Tutorial to learn how to use the App for booking purposes.

USING THE NORMAL OYO MOBILE APP

1. Download the App from your respective App stores (Google Play/ IOS App Store/ etc.)

2. Login using the same Mobile Number that you used to Login on the MITR App or Website.

3. Go to the ‘Invite & Earn’ Section to access your Unique Referral Code.

4. Its is a reusable code which you can share with all those customers who insist on doing the bookings themselves.

For Bookings via Referrals – Use only if Customer wants to do the booking

themselves)

OYO Dedicated Helpline

For Any Assistance Please Call OYO’s Dedicated Helpline

Number

+91 124 6677887

THANK YOU

For Any Assistance from OysterConnect.com regarding Project Details or Execution,

Please contact your Project ManagerOr, Contact Us at the coordinates below:

Email: info@oysterconnect.comPhone: 8826466799